ISOBUS Component Market Report by Product (Hardware, Software), Application (Tractor, Planter and Seeder, Harvester, and Others), Region and Competitive Landscape (Market Share, Business Overview, Products Offered, Business Strategies, SWOT Analysis and Major News and Events) 2024-2032

ISOBUS Component Market Report by Product (Hardware, Software), Application (Tractor, Planter and Seeder, Harvester, and Others), Region and Competitive Landscape (Market Share, Business Overview, Products Offered, Business Strategies, SWOT Analysis and Major News and Events) 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A23232
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ISOBUS Component Market Size:

The ISOBUS component market size reached US$ 783 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,602 Million by 2032, exhibiting a growth rate (CAGR) of 8.0% during 2024-2032. There are various factors that are driving the global market, which include rising need for efficient farm management solutions, increasing demand for food products and focus on enhancing agricultural productivity, and adoption of advanced solutions among agricultural equipment manufacturers.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023 US$ 783 Million
Market Forecast in 2032 US$ 1,602 Million
Market Growth Rate (2024-2032) 8.0%

ISOBUS Component Market Analysis:

  • Major Market Drivers: One of the key market drivers are the adoption of advanced solutions among agricultural equipment manufacturers. Moreover, increasing need for efficient farm management solutions are acting as a growth-inducing factor.    
  • Key Market Trends: The market demand is impelled owing to numerous primary trends, which include favorable government initiatives.
  • Geographical Trends: According to the report, North America exhibits a clear dominance, accounting for the largest market share due to large-scale farming operations.
  • Competitive Landscape: Various market players in the ISOBUS component industry are AGCO Corporation, AMAZONEN-Werke H Dreyer GmbH & Company KG, Anedo GmbH, Hexagon AB, Krone NA Inc. (Bernard Krone Holding GmbH & Co. KG), Kuhn SAS (Bucher Industries AG), Kvaser, Kverneland Group (Kubota Corporation), Pöttinger Landtechnik GmbH, SDF Group., among many others.
  • Challenges and Opportunities: One of the key challenges hindering the market growth include high costs. Nonetheless, telematics in agriculture represents some recent opportunities.             

ISOBUS Component Market Drivers:

Rising Need for Efficient Farm Management

The increasing requirement for efficient farm management is catalyzing the demand for ISOBUS component. Farmers are adopting efficient farming strategies to optimize resource use, address labor shortages, reduce costs, and enhance sustainability. Moreover, on 3 April 2024, AGCO Corporation and Trimble announced the closing of their joint venture (JV) transaction. The JV, known as PTx Trimble, combines Trimble’s precision agriculture business and AGCO’s JCA Technologies to form a new company to serve farmers with factory fit and retrofit applications in the mixed-fleet precision agriculture market. PTx Trimble will provide farmers with greater access to next-generation precision agriculture tools. In addition, the formation of PTx Trimble enhances AGCO’s comprehensive technology offering guidance, autonomy, precision spraying, connected farming, data management, and sustainability.     

Increasing Demand for Food and Agricultural Productivity

According to the Food and Agriculture Organization (FAO) of the United Nations, there was a 5 million-ton rise in global cereal production in 2023-24 as compared to the previous years. Food goods are becoming more necessary to satisfy global consumer demands. The agriculture sector's adoption of ISOBUS technology is mostly driven by the desire to improve agricultural output and the growing demand for food items. Additionally, ISOBUS components assist in addressing the issues of population growth, limited arable land, climate change, and the requirement for sustainable practices by facilitating accurate and efficient farm management techniques.

Adoption Among Agricultural Equipment Manufacturers

The growing adoption of ISOBUS components among agricultural equipment manufacturers is offering a positive market outlook. Leading players are concentrating on launching cutting-edge goods to meet the particular requirements of farmers. For example, Pöttinger introduced the BOSS 2000 ALPIN, the newest loader wagon in the BOSS ALPIN series, on June 30 2023. With characteristics suited for steep slopes, rough terrain, and large elevation changes, the BOSS 2000 ALPIN is built for demanding alpine environments. The BOSS 2000 ALPIN has a contemporary look and innovative on-board technologies. The standard system includes a basic control terminal, with higher specification control terminals offering ISOBUS capability.      

ISOBUS Component Market Opportunities:

Integration of Technology

Companies are focusing on introducing and integrating advanced technologies like artificial intelligence (AI), sensors, machine learning (ML), and the Internet of Things for improved efficiency and streamlined operations. On 26 February 2024, SDF presented a series of new features based on the most advanced technologies aimed at improving the productivity of agricultural activities. With the new connected farming systems, SDF makes it easier for farmers and contractors to get started with Agriculture 4.0 by offering a range of interconnected digital services. New connected farming systems include SDF guidance, SDF fleet management, SDF data management, and other tools that will work in synergy with the new iMonitor, exploiting ISOBUS and TIM connections to optimize performance not only of the group's tractors and combine harvesters but also the combined work of the tractor and equipment.

Maintenance and Aftersales Services

The agriculture equipment market recorded US$ 173.9 Billion in 2023 worldwide, as claimed by the IMARC Group. Regular maintenance and prompt aftersales services ensure that ISOBUS components and systems operate reliably. This reduces downtime and prevents potential disruptions during critical farming operations. Proper maintenance extends the lifespan of ISOBUS components and associated machinery. This helps farmers protect their investments and reduce the need for frequent replacements. In addition, timely maintenance and effective aftersales services can identify and address minor issues before they escalate into major problems.   

Telematics in Agriculture

On 11 November 2023, Kubota Corporation, a leading global provider of agricultural machinery launched its new telematics solution, IsoMatch FarmCentre, at this year’s Agritechnica trade fair. This innovative technology promises to transform the way farmers manage their operations by providing real time data and insights that enhance efficiency, productivity, and sustainability in agriculture. IsoMatch FarmCentre facilitates seamless communication with ISOBUS machines through the implement terminal, streamlining operations and ensuring precise control.  With the introduction of this digital tool, Kubota reaffirms its commitment to delivering cutting-edge solutions to meet the evolving needs of the farming community worldwide. Furthermore, telematics assists in providing real time data and insights to optimize operations and predict when maintenance is needed before a breakdown occurs.    

Key Technological Trends & Development:

Controlled Area Network (CAN) Bus

The CAN bus is a robust vehicle bus standard designed to allow microcontrollers and devices to communicate with each other without a host computer. In the agricultural sector, the CAN bus system plays a crucial role in improving the efficiency, reliability, and functionality of modern farming equipment. On 17 October 2023, CrossControl announced a versatile terminal platform for ISOBUS and precision systems. The platform features standard and custom terminals in sizes 5”–14”, proven across several ISOBUS systems. The open software and hardware architecture supports extensive ISOBUS functionality including universal terminal, task controller, section control, and variable rate control, with the option to add additional applications. It introduced a prototype of the next terminal in the family ‘CCpilot V1090’, which has a 10” 1280x800 sunlight readable display and comes with a sturdy yet slim Aluminum enclosure. Interfaces include those found on the CCpilot V1000 with CAN, Ethernet, Wi-Fi, Bluetooth, and universal serial bus (USB).    

AI Assistance

On 14 March 2024, Bayer announced the pilot of an expert generative artificial intelligence (GenAI) system to benefit farmers and up-level agronomists in their daily work. The new and unique GenAI system has the potential to serve agronomists and benefit farmers all over the world, further advancing AI as an indispensable technology for agriculture. In addition, AI uses data from soil sensors to analyze soil health, moisture levels, and nutrient content. This information helps farmers make informed decisions about irrigation, fertilization, and planting strategies.

Remote ISOBUS Telematics

On 14 December 2023, New Holland Agriculture’s TT and TT4 series now feature MyPLM Connect, a telematics that takes the farming experience to a new level of efficiency and productivity. MyPLM Connect is powered by the cutting-edge CMIx modem, which completes the connected feature set for New Holland technologies and machinery. CMIx enables real time and remote monitoring and streamlines management of fleet, farm, and data into a unified platform, bringing advanced insights to the simplest of tractors. Furthermore, by leveraging real time data and remote monitoring capabilities, farmers can optimize their operations, reduce costs, and achieve better outcomes.     

ISOBUS Component Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product and application.

Breakup by Product:

  • Hardware
  • Software

Hardware accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes hardware and software. According to the report, hardware represented the largest segment.

The hardware components of ISOBUS play a crucial role in enabling seamless communication, interoperability, and efficient operation of agricultural machinery. It comprises ISOBUS terminal, electronic control unit (ECU), CAN bus network, task controller (TC), and auxiliary control units (AUX-N). The ECU is a critical component that controls the communication between the tractor and the implement, processing data and executing commands. It manages data exchange and communication protocols between devices. It also ensures compatibility and interoperability between different ISOBUS components.

Breakup by Application:

  • Tractor
  • Planter and Seeder
  • Harvester
  • Others

Tractor holds the largest share of the industry

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes tractor, planter and seeder, harvester, and others. According to the report, tractor accounted for the largest market share.

The universal terminal (UT) is a multifunctional display unit installed in the tractor cabin. It serves as the primary user interface for operating and monitoring ISOBUS-compatible implements. It allows operators to control and configure implement settings directly from the tractor cabin, reducing the need for multiple proprietary terminals. On 28 November 2023, AGCO and BMZ collaborated to advance sustainable agriculture through electric and autonomous technology such as the Fendt e100 Vario battery electric tractor. This tractor will provide farmers with efficient and eco-friendly alternatives to traditional diesel-powered equipment and is specifically tailored for heavy-duty farming operations. The collaboration will foster the integration of digital and autonomous technologies into farming equipment, enabling precision farming, data-driven decision-making, and increased productivity.

Regional Insights:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East
  • Africa

North America leads the market, accounting for the largest ISOBUS component market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); Middle East; and Africa. According to the report, North America represents the largest regional market for ISOBUS component.

According to the U.S. Department of Agriculture (USDA) the total United States agricultural exports reached US$ 174.9 Billion in 2023. This shows the rising production of food products in the country. Moreover, the scale of agricultural operations in the North America region allows for more significant investments in advanced machinery and technology, including ISOBUS systems. Besides this, manufacturers are investing in research and development (R&D) to continuously improve and innovate ISOBUS technology. Their commitment to advancing agricultural machinery technology further propels the market growth.       

Analysis Covered Across Each Country:

  • Historical, current, and future market performance
  • Historical, current, and future performance of the market based on product and application.
  • Competitive landscape
  • Government regulations

Competitive Landscape:

  • The market research report has provided a comprehensive analysis of the competitive landscape covering market structure, market share by key players, market player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant, among others. Detailed profiles of all major companies have also been provided. This includes business overview, product offerings, business strategies, SWOT analysis, financials, and major news and events. Some of the major market players in the ISOBUS component industry include AGCO Corporation, AMAZONEN-Werke H Dreyer GmbH & Company KG, Anedo GmbH, Hexagon AB, Krone NA Inc. (Bernard Krone Holding GmbH & Co. KG), Kuhn SAS (Bucher Industries AG), Kvaser, Kverneland Group (Kubota Corporation), Pöttinger Landtechnik GmbH, and SDF Group.
  • Key players in the market are integrating more sophisticated data analytics ML capabilities into their ISOBUS systems to enhance precision farming. They are also engaging in collaborations to introduce innovative products in the market. For example, on 12 November 2023, ANEDO, LACOS, and OSB connagtive jointly presented a pioneering and future-proof ISOBUS terminal at the Agritechnica. LACOS is distributing the terminal under the name LC:ONE. ANEDO is generating customer-specific original equipment manufacturers (OEM) variants based on the display L10i. Moreover, the usability of the AEF-certified ISOBUS terminal is evident in the state-of-the-art and user-friendly interface of the ISOterminal Suite.

Analysis Covered for Each Player:

  • Market Share
  • Business Overview
  • Products Offered
  • Business Strategies
  • SWOT Analysis
  • Major News and Events

ISOBUS Component Market News:

  • 28 April 2023: Hexagon’s Agriculture launched a new solution aimed at production management in Agrishow 2023. The app is a module of HxGN AgrOn Control Room, which is a real time monitoring software for everything that happens in the cultivation. The solution emerged from a demand from managers and directors of agricultural companies, who needed more agility to follow up the operations and solve potential problems that may arise. 
  • 7 June 2023: KRONE announced its new ISOBUS user interface that ensures more comfort for machine operation. The machines are dynamically represented on the terminal by means of animations and three-dimensional (3D) graphics. This allows the driver to follow the current work processes of the machine in detail at any time with the set values.

ISOBUS Component Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Product
  • Application
  • Region
Products Covered Hardware, Software
Applications Covered Tractor, Planter and Seeder, Harvester, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East, and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered AGCO Corporation, AMAZONEN-Werke H Dreyer GmbH & Company KG, Anedo GmbH, Hexagon AB, Krone NA Inc. (Bernard Krone Holding GmbH & Co. KG), Kuhn SAS (Bucher Industries AG), Kvaser, Kverneland Group (Kubota Corporation), Pöttinger Landtechnik GmbH, SDF Group., etc. (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global ISOBUS component market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global ISOBUS component market?
  • What is the impact of each driver, restraint, and opportunity on the global ISOBUS component market?
  • What are the key regional markets?
  • Which countries represent the most attractive ISOBUS component market?
  • What is the breakup of the market based on the product?
  • Which is the most attractive product in the ISOBUS component market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the ISOBUS component market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global ISOBUS component market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the ISOBUS component market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global ISOBUS component market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the ISOBUS component industry and its attractiveness.
  • The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

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  • Speak to our experienced analysts for insights on the current market scenarios.
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ISOBUS Component Market Report by Product (Hardware, Software), Application (Tractor, Planter and Seeder, Harvester, and Others), Region and Competitive Landscape (Market Share, Business Overview, Products Offered, Business Strategies, SWOT Analysis and Major News and Events) 2024-2032
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