The Italy duty-free and travel retail market size reached USD 995.90 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,913.79 Million by 2033, exhibiting a growth rate (CAGR) of 3.78% during 2025-2033. Rising international tourism, increasing air passenger traffic, strong luxury brand presence, enhanced airport infrastructure, and consumer demand for premium goods are some of the factors contributing to the Italy duty-free and travel retail market share. Digitalization and personalized shopping experiences further boost market growth and customer engagement in travel hubs.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 995.90 Million |
Market Forecast in 2033 | USD 1,913.79 Million |
Market Growth Rate 2025-2033 | 3.78% |
Cultural Storytelling Enhancing Airport Retail Experience
Italy’s duty-free and travel retail landscape is shifting toward immersive, culturally inspired experiences that combine local heritage with modern shopping convenience. Retail spaces in airports are being designed to reflect the unique identity of their locations, offering travelers more than just products, they offer a connection to place. Elements such as regionally inspired architecture, references to iconic stories, and symbolic design features are being integrated into store environments. At the same time, improvements like clear product zoning, self-checkout options, and fluid layouts are optimizing the shopping journey. This fusion of storytelling and functionality is redefining how travelers engage with retail, creating memorable experiences that resonate well beyond their time at the airport. These factors are intensifying the Italy duty-free and travel retail market growth. For example, in May 2025, Lagardère Travel Retail expanded its footprint in Italy with a new 600m² Aelia Duty Free store at Verona Airport. Open to all departing passengers, the store blends world-class retail with Verona’s cultural heritage, inspired by Romeo and Juliet. Designed for smooth navigation and enhanced shopping, it features both staffed and self-checkout options, offering a seamless travel retail experience while celebrating the city’s iconic history and identity.
Innovative Consumer Engagement
In Italy, the duty-free and travel retail market is embracing innovation by combining exclusive product launches with interactive, personalized experiences. Retail spaces are increasingly utilizing limited-edition items designed in collaboration with renowned creatives, enhancing product appeal. These launches are supported by dynamic activations and comprehensive digital campaigns throughout airports, ensuring high visibility and engagement. Consumers are offered opportunities to customize products and explore full ranges, fostering a deeper connection with the brand. This approach reflects a shift toward experiential retail, where interaction and personalization elevate the shopping journey. Italy’s airports are becoming key hubs for showcasing cutting-edge retail concepts, reinforcing the country’s reputation for blending tradition with forward-thinking consumer experiences in the travel retail sector. For instance, in January 2025, JTI partnered with Lagardère Travel Retail to launch a limited-edition Ploom X device at Rome Fiumicino Airport, designed by French designer Ora ïto. Supported by in-store activations and airport-wide digital displays, the campaign highlights Italy’s growing role in innovative duty-free and travel retail experiences. Visitors can explore, customize, and engage with Ploom products, reflecting a modern, consumer-focused approach in Italy’s tobacco and vaping travel retail segment.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes beauty and personal care, wines and spirits, tobacco, eatables, fashion accessories and hard luxury, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes airports, airlines, ferries, and others.
Region Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Beauty and Personal Care, Wines and Spirits, Tobacco, Eatables, Fashion Accessories and Hard Luxury, Others |
Distribution Channels Covered | Airports, Airlines, Ferries, Others |
Regions Covered | Northwest, Northeast, Central, South, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: