The Italy gaming market size reached USD 5,596.88 Million in 2024. Looking forward, the market is projected to reach USD 11,537.92 Million by 2033, exhibiting a growth rate (CAGR) of 8.37 % during 2025-2033. The market is driven by institutional funding and cultural policies promoting game development rooted in Italian identity and artistic heritage. Mobile gaming’s wide adoption and monetization potential reflect evolving consumer behavior across age groups. Additionally, the formalization of esports infrastructure and digital youth engagement are further augmenting the Italy gaming market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 5,596.88 Million |
Market Forecast in 2033 | USD 11,537.92 Million |
Market Growth Rate 2025-2033 | 8.37% |
Cultural Investment and Government Support for Game Development
Italy’s gaming sector has gained recognition as a vital component of its creative industries, supported by increasing cultural and institutional investment. The Ministry of Culture launched a national video game fund to finance original game projects, particularly those reflecting Italian heritage, language, and storytelling. This initiative enables local studios to produce culturally rich, globally marketable content while reducing reliance on foreign funding. Organizations such as IIDEA (Italian Interactive Digital Entertainment Association) advocate for industry development, regulatory support, and international outreach. Moreover, government-funded events, such as First Playable, connect domestic developers with global publishers and investors. Italy’s games market is set to generate USD 6.40 Billion in 2025, with 22.7 million users projected by 2030 and an ARPU of USD 2,230, driven by multiplayer demand and cultural game narratives. With a CAGR of 6.34% through 2030, rising user penetration and digital innovation policies are accelerating Italy’s position in the global gaming landscape. Universities in Milan, Rome, and Turin are now offering specialized programs in game development, animation, and digital storytelling, fostering technical expertise and creative talent. Italy’s strength in visual arts and narrative traditions provides a natural foundation for game development rooted in cultural depth and aesthetic quality. By aligning gaming with national identity and creative industries, Italy has positioned itself to develop a distinct and competitive offering in the global market, directly driving Italy gaming market growth and reinforcing its relevance as both a cultural and commercial force in digital entertainment.
Steady Growth of Mobile and Casual Gaming Engagement
Italy has seen consistent growth in mobile and casual gaming, propelled by high smartphone penetration and widespread digital media consumption. Consumers across all age groups increasingly turn to mobile games for daily entertainment, favoring formats that offer brief, engaging gameplay experiences. In 2024, Italy’s gaming market reached 10.4M mobile users (+12.8%), 6.2M console users (+11.5%), and 4.8M PC users (+5%), with mobile leading at 74.1% share. The industry grew to ~2,800 developers (up from ~2,400 in 2022), turnover rose to €180–200M (+36%), 43% of employees are women, 80% are under 36, 56% plan hiring by 2026, 40% use generative AI, and 80+ games are in development, including 62 new IPs. Casual puzzle games, card games, and freemium RPGs have proven particularly popular among Italian players. Telecommunication providers are facilitating access through gaming-centric data packages and mobile app bundles. Local developers have adapted well to this shift, producing mobile-first content and integrating seamless monetization strategies through in-app purchases and ad-based rewards. Additionally, collaborations between game publishers and Italian influencers help promote mobile games through authentic, localized campaigns. Payment systems such as digital wallets and direct carrier billing have lowered transaction friction, enabling broader monetization. Italy’s mobile gaming trend has also intersected with wellness, education, and lifestyle applications, expanding gaming’s role beyond pure entertainment. With mobile gaming embedded in Italy’s digital culture, the segment plays a central role in shaping usage habits, developer focus, and commercial outcomes within the broader gaming market.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on device type, platform, revenue type, type, and age group.
Device Type Insights:
The report has provided a detailed breakup and analysis of the market based on the device type. This includes consoles, mobiles and tablets, and computers.
Platform Insights:
The report has provided a detailed breakup and analysis of the market based on the platform. This includes online and offline.
Revenue Type Insights:
The report has provided a detailed breakup and analysis of the market based on the revenue type. This includes in-game purchase, game purchase, and advertising.
Type Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes adventure/role playing games, puzzles, social games, strategy, stimulation, and others.
Age Group Insights:
The report has provided a detailed breakup and analysis of the market based on the age group. This includes adults and children.
Regional Insights:
The report has also provided a comprehensive analysis of all major regional markets. This includes Northwest, Northeast, Central, South, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Device Types Covered | Consoles, Mobiles and Tablets, Computers |
Platforms Covered | Online, Offline |
Revenue Types Covered | In-Game Purchase, Game Purchase, Advertising |
Types Covered | Adventure/Role Playing Games, Puzzles, Social Games, Strategy, Stimulation, Others |
Age Groups Covered | Adults, Children |
Regions Covered | Northwest, Northeast, Central, South, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: