Italy Glamping Market

Italy Glamping Market Overview:

The Italy glamping market size reached USD 82.80 Million in 2024. The market is projected to reach USD 269.60 Million by 2033, exhibiting a growth rate (CAGR) of 12.53% during 2025-2033. The market is propelled by rising consumer interest in sustainable and experiential travel, with glamping providing an indulgent experience and immersion in nature. Further, the rich cultural heritage of the country, beautiful landscapes, and diversified tourism products continue to appeal to both domestic and foreign tourists in search of unique accommodations. Apart from this, increasing investment in eco-friendly infrastructure and government support for rural tourism is further augmenting the Italy glamping market share.

Italy Glamping Market Trends:

Growth of Inbound and Domestic Tourism

The market is significantly benefiting from the overall growth of both inbound and domestic tourism. Italy remains a top global tourist destination, captivating international visitors with its historic landmarks, scenic beauty, and renowned cuisine. According to industry reports, in 2024, Italy set a new record by attracting 65 Million international tourists, well above its pre-pandemic figures. Apart from this, there is a growing demand to venture beyond major cities to feature countryside and nature-focused destinations. This realignment has presented a great opportunity for glamping operators to take advantage of unexploited areas like the countryside in Tuscany, the Dolomites, or the coastal regions of Sicily. At the same time, renewed interest in home-based travel, sparked by economic considerations and a new appreciation for local culture, has stimulated demand for short-term, nature-focused accommodations. Additionally, Italian families and young professionals alike are looking for weekend getaways that combine comfort with outdoor activity. Glamping presents an appealing alternative to traditional accommodations, particularly for visitors who wish to bypass overt tourist areas. The alignment between this broader tourism expansion and changing consumer tastes is promoting long-term growth potential for the glamping industry.

Ease of Online Booking and Digital Accessibility

The growing ease of online booking and digital access is one of the key drivers positively impacting the Italy glamping market growth. As per industry reports, as of early 2024, there were approximately 51.56 Million active internet users in Italy, and the penetration rate stood at 87.7%. This widespread internet access has allowed for quicker and more convenient online booking, making glamping-style vacations more attractive to increasing numbers of travelers as online platforms ease bookings and comparisons. With consumer preference shifting toward convenience and speed, glamping options have become increasingly available on mainstream travel sites. These platforms simplify the discovery process for travelers by offering curated listings, real-time availability, user reviews, and secure payment systems, all of which enhance transparency and confidence in the booking experience. Additionally, Italian glamping operators have created their own mobile-friendly websites and booking engines, enabling them to interact directly with customers and minimize dependence on third-party intermediaries. Marketing campaigns are now augmented with data analytics and social media marketing, allowing providers to target specific audience niches with bespoke offers. For smaller, family-run glamping sites, this digital visibility is crucial for expanding market reach beyond local clients. With travelers increasingly planning last-minute breaks or flexible, experience-based vacations, lean digital interfaces and mobile-first engagement are emerging as key elements of competitive strategy.

Italy Glamping Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on age group, accommodation type, and booking mode.

Age Group Insights:

• 18-32 years
• 33-50 years
• 51-65 years
• Above 65 years

The report has provided a detailed breakup and analysis of the market based on the age group. This includes 18-32 years, 33-50 years, 51-65 years, and above 65 years.

Accommodation Type Insights:

• Cabins and Pods
• Tents
• Yurts
• Treehouses
• Others

A detailed breakup and analysis of the market based on the accommodation type have also been provided in the report. This includes cabins and pods, tents, yurts, treehouses, and others.

Booking Mode Insights:

• Direct Booking 
• Travel Agents 
• Online Travel Agencies 

The report has provided a detailed breakup and analysis of the market based on the booking mode. This includes direct booking, travel agents, and online travel agencies.

Regional Insights:

• Northwest
• Northeast
• Central
• South
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Italy Glamping Market News:

• On May 8, 2025, LAVITA Camp, a sustainable glamping startup, launched a 19,000 m² site featuring 90 deluxe tents with contemporary features such as air conditioning, wireless internet, and en-suite bathrooms. The founders are raising EUR 700,000 (about USD 824859) via a convertible bond to fund public amenities such as a beachside restaurant, an upgraded private beach, and the final phase of accommodations. With plans for a national expansion under a buy‑and‑build model targeting ten new locations over five years, LAVITA Camp aims to consolidate Italy’s fragmented glamping sector.

Italy Glamping Market Report Coverage:

Key Questions Answered in This Report:

• How has the Italy glamping market performed so far and how will it perform in the coming years?
• What is the breakup of the Italy glamping market on the basis of age group?
• What is the breakup of the Italy glamping market on the basis of accommodation type?
• What is the breakup of the Italy glamping market on the basis of booking mode?
• What is the breakup of the Italy glamping market on the basis of region?
• What are the various stages in the value chain of the Italy glamping market? 
• What are the key driving factors and challenges in the Italy glamping market?
• What is the structure of the Italy glamping market and who are the key players?
• What is the degree of competition in the Italy glamping market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Italy glamping market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Italy glamping market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Italy glamping industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.