The Italy hand sanitizer market size reached US$ 188.1 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 106.8 Million by 2028.
Hand sanitizer stands for a disinfecting solution that prevents orally transmitted infections. It is mostly available in the form of liquid, gel, spray, wipes, foam, etc. Since early 2020, hand sanitizers have been experiencing high demand in Italy due to the sudden outbreak of the coronavirus pandemic. Hand sanitizers are increasingly being used as a portable and convenient method for maintaining proper hand hygiene and minimizing the chances of disease transmission. Furthermore, the increasing focus on preventing coronavirus infections among several health professionals, essential service providers, etc., is also driving the market for hand sanitizers in the country.
Italy, being one of the world’s worst-affected nations by the COVID-19 pandemic, registered around 165,155 infected cases by the mid of April 2020. As a preventive approach, the Italian government is adopting several initiatives to create awareness towards maintaining personal hygiene and sanitation. Furthermore, the alarming number of deaths caused by COVID-19 has also triggered consumer’s concerns towards taking several precautions against disease contraction. Apart from this, the upsurge in the product demand has propelled the regional manufacturers to ramp up their production capacities. Additionally, the sudden rise in the usage of hand sanitizers has also led to an unexpected price hike and stock shortages across various distribution channels. Apart from this, the rising consumer concerns towards the negative health impact of chemical-based sanitizers have led to the growing popularity of organic products with natural extracts. Besides this, the changing preferences of the consumers have also catalyzed the launch of hand sanitizers with innovative fragrances, colorants, emulsifiers, etc
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the Italy hand sanitizer market report, along with forecasts at the country and regional levels from 2023-2028. Our report has categorized the market based on product type, product form, end-user, ingredient, pack size and distribution channel.
Breakup by Product Type:
Breakup by Product Form:
Breakup by End User:
Restaurants and Hotels
Breakup by Ingredient:
Breakup by Pack Size:
Breakup by Distribution Channel:
Supermarkets / Hypermarkets
Breakup by Region:
North West Italy
North East Italy
Islands of Italy
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Base Year of the Analysis
Product Type, Product Form, Ingredient, End-User, Pack Size, Distribution Channel, Region
North East Italy, North West Italy, Central Italy, South Italy, Islands of Italy
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Key Questions Answered in This Report
The Italy hand sanitizer market was valued at US$ 188.1 Million in 2022.
The introduction of innovative hand sanitizers with natural and eco-friendly ingredients for maintaining hand hygiene, is currently driving the Italy hand sanitizer market.
The sudden outbreak of the COVID-19 pandemic has led to the growing adoption of hand sanitizers among individuals as an effective measure to prevent the risk of coronavirus infection.
Based on the product type, the Italy hand sanitizer market has been segmented into alcoholic and non-alcoholic. Currently, alcoholic holds the majority of the total market share.
Based on the product form, the Italy hand sanitizer market can be divided into gel, liquid, foam, spray, and others. Among these, gel currently exhibits a clear dominance in the market.
Based on the end user, the Italy hand sanitizer market has been categorized into hospital, households, restaurants and hotels, and others. Currently, hospital accounts for the largest market share.
Based on the distribution channel, the Italy hand sanitizer market can be segmented into pharmacies, supermarkets/hypermarkets, departmental stores, online, and others. Among these, pharmacies currently account for the majority of the total market share.
On a regional level, the market has been classified into North West Italy, North East Italy, Central Italy, South Italy, and Islands of Italy, where North West Italy currently dominates the market.
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