Italy Lingerie Market

Italy Lingerie Market Overview:

The Italy lingerie market size reached USD 2.07 Billion in 2024. Looking forward, the market is projected to reach USD 3.90 Billion by 2033, exhibiting a growth rate (CAGR) of 6.53% during 2025-2033. The market is witnessing consistent growth, fueled by a strong preference for high-quality fabrics and elegant designs. Increasing demand for luxury as well as day-to-day intimate apparel, along with a move towards sustainable products and growing e-commerce channels, is also propelling market dynamics. The Italy lingerie market share further continues to evolve with rising consumer interest in comfort and style.

Italy Lingerie Market Trends:

Sustainability Focus

Sustainability is a critical driver of growth within the Italy lingerie market as consumers increasingly value eco-friendly and ethically produced products. Brands are incorporating materials such as bamboo, organic cotton, and recycled material into their offerings to reduce their impact on the environment. This shift includes manufacturing methodologies as well with companies implementing energy-efficient methods and using earth-friendly dyes and packaging. The market for lingerie that embodies sustainable principles is growing among environmentally aware consumers especially those who value supply chain transparency. In addition to this, sustainable brands are riding the broader wave of conscious consumption with products that combine style and comfort with dedication to a greener world. As sustainability becomes a defining theme the Italy lingerie market growth is increasingly linked to a movement toward responsible and ethical fashion.

Comfort and Functionality

A move towards comfort and functionality is reshaping the Italy lingerie industry. Consumers are looking for lingerie that is wearable every day without compromising on style. This has resulted in a huge demand for seamless, wireless, and lightweight styles that prioritize comfort without loss of style. Materials such as modal and microfiber that are soft to the skin and allow for better breathing are becoming popular. Moreover, functional undergarments like sports bras, bralettes, and shapewear are made to fit different body types as well as levels of activity, offering flexibility and support. With shoppers looking for all-day wear manufacturers are modifying their designs to address such shifting tastes. This focus on comfort and functionality is key to sustaining the growth of Italy's lingerie market because it appeals to modern lifestyles.

Plus-Size Lingerie

There is also an increasing trend towards inclusive sizing within the Italy lingerie industry with increasingly more brands introducing extensions to their portfolios to accommodate a wide variety of body types. Plus-size lingerie was once regarded as niche but with growing awareness that brands need to cater to all women it has emerged as a key sector. This is fueled by heightened awareness of body positivity and lingerie having the requirement to value diverse shapes and sizes. Brands are now offering extended ranges making sure everyone from all body types can enjoy fashionable and well-fitting lingerie that provides comfort, support, and confidence. Emphasis on inclusive sizing not only addresses the needs of the consumers but also promotes a wider definition of beauty among the fashion worlds. The trend is of key importance to the changing nature of the Italy lingerie market where inclusivity is central.

Italy Lingerie Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, material, price range, and distribution channel.

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, silk, satin, nylon, and others.

Price Range Insights:

• Economy
• Premium

A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes economy and premium.

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.

Regional Insights:

• Northwest
• Northeast
• Central
• South
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Italy Lingerie Market News:

• In June 2025, Peter Kern, the former CEO of Expedia announced plans to acquire La Perla the struggling Italian luxury lingerie brand. The announcement included a top bid mentioned by Italy's Industry Minister. Kern aims to invest €30 Million by 2027 to revitalize production in Bologna and to maintain or increase current employment levels.
• In October 2023, Intimissimi launched an exclusive lingerie collection designed by Jennifer Lopez inspired by her album “This Is Me…Now.” The collection features elegant bras, bodysuits, and gowns in silk and lace showcasing modern sophistication and empowerment.

Italy Lingerie Market Report Coverage:

Key Questions Answered in This Report:

• How has the Italy lingerie market performed so far and how will it perform in the coming years?
• What is the breakup of the Italy lingerie market on the basis of product type?
• What is the breakup of the Italy lingerie market on the basis of material?
• What is the breakup of the Italy lingerie market on the basis of price range?
• What is the breakup of the Italy lingerie market on the basis of distribution channel?
• What is the breakup of the Italy lingerie market on the basis of region?
• What are the various stages in the value chain of the Italy lingerie market? 
• What are the key driving factors and challenges in the Italy lingerie market?
• What is the structure of the Italy lingerie market and who are the key players?
• What is the degree of competition in the Italy lingerie market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Italy lingerie market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Italy lingerie market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Italy lingerie industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.