Italy Pet Food Market

Italy Pet Food Market Size and Share:

The Italy pet food market size reached USD 3.01 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.84 Billion by 2033, exhibiting a growth rate (CAGR) of 5.04% during 2025-2033. The market is driven by the increasing demand for premium and organic products, rising pet humanization trends, growing interest in functional foods for pets, the shift toward sustainable packaging and a holistic pet care revolution.

Italy Pet Food Market Trends:

Rise of Premium and Organic Products

In Italy, organic and premium pet food is trending as owners tend to see pets as family that should receive nutritious food. According to UK Organics, market growth in 2023 is by 2% to £3.2 billion after 12 years of yearly growth with expanding consumer interest for healthy and environmentally friendly products. This follows a larger shift in consumer interest towards healthy and natural food choices for humans and animals alike. Italian consumers are moving towards foods that include organic ingredients, lack artificial additives, and highlight openness in sourcing. Those brands that showcase their dedication to sustainability and quality are being greeted by an enthusiastic clientele, for pet owners need to know they are giving the best to their beloved pets. Increased online sales have also brought consumers closer to upscale brands not offered in offline environments, encouraging the trend. Also, as online shopping escalates, buyers are able to make quick product comparisons, look up reviews, and more, thus increasing customer interest in this niche.

Pet Humanization and Functional Foods

The Italian pet food market accounts for the emerging pet humanization trend as owners are becoming more concerned about their pets' welfare and their diet. This development arises from the fact that people have grown to love animals, so animal culture has been on the rise. As per UK PET FOOD, the 2024 pet data report provides the overview of the pet population in the UK that has reached to 36 million in 2024, with 60% of houses (17.2 million) enjoying the companionship of a beloved pet. This practice of treating pets as family members offers more investment in quality food products orientated toward health. Consequently, there is strong growth in demand for functional pet food, which is a food product formulated to address specific health issues in the likes of joint health, digestion, and weight management. Italian consumers are now better informed and knowledgeable about what to expect from pet nutrition, seeking more special properties than merely filling the belly of their pet. Among those, a few of the high growth segments are tailored offerings, be it probiotics for digestive health or omega-3s for healthy skin and coat. This trend is also being helped by greater amounts of pet-related information available online, allowing owners to better select diets for their pets.

Sustainability and Eco-Friendly Packaging

Sustainability has emerged as an important consideration among Italian consumers, which in turn is shaping their buying decisions within the pet food industry. As concerns for the environment become more prevalent, pet owners are more and more looking for brands that reflect their sustainability and ethical values. According to the Bag N Boxman, more than half of all UK adults are willing to pay more for an item so that the packaging is sustainable (58%) and more than 1 in 4 are willing to pay more than 11% more for ecofriendly packaging (29%) in 2022. This is obviously visible in the call for sustainable packaging and sustainably sourced ingredients. Italian consumers are moving towards products that reduce the environmental footprint, such as biodegradable or recyclable packaging. Pet food companies are meeting this demand by changing their packaging solutions with innovative approaches, emphasizing reducing plastic use and incorporating sustainable materials. This movement resonates with environmentally aware consumers and increases brand loyalty among customers focusing on sustainability in purchasing decisions.

Italy Pet Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on pet type, product type, pricing type, ingredient type, and distribution channel.

Pet Type Insights:

• Dog Food
• Cat Food
• Others

The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dog food, cat food, and others.

Product Type Insights:

• Dry Pet Food
• Wet and Canned Pet Food
• Snacks and Treats

A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes dry pet food, wet and canned pet food, snacks and treats.

Pricing Type Insights:

• Mass Products
• Premium Products

The report has provided a detailed breakup and analysis of the market based on the pricing type. This includes mass products, premium products.

Ingredient Type Insights:

• Animal Derived
• Plant Derived

A detailed breakup and analysis of the market based on the ingredient type have also been provided in the report. This includes animal derived, and plant derived.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, online stores, others.

Regional Insights:

• Northwest
• Northeast
• Central
• South
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Italy Pet Food Market News:

• In July 2023, Hill's Pet Nutrition has launched new MSC certified lines of pollock and insect protein with vitamins for sensitive stomach and skin pets. These products are enriched with vitamins, omega-3 fatty acids, and antioxidants to encourage overall health and happiness and create a better world for the next generation of pets.
• In May 2023, Nestlé Purina has rolled out new cat treats under its Friskies line, named "Friskies Playfuls." The spherical-structured treats have two irresistible flavors: chicken and liver, and salmon and shrimp, targeting adult cats.

Italy Pet Food Market Report Coverage:

Key Questions Answered in This Report:

• How has the Italy pet food market performed so far and how will it perform in the coming years?
• What is the breakup of the Italy pet food market on the basis of pet type?
• What is the breakup of the Italy pet food market on the basis of product type?
• What is the breakup of the Italy pet food market on the basis of pricing type?
• What is the breakup of the Italy pet food market on the basis of Ingredient type?
• What is the breakup of the Italy pet food market on the basis of distribution channel?
• What is the breakup of the Italy pet food market on the basis of region?
• What are the various stages in the value chain of the Italy pet food market? 
• What are the key driving factors and challenges in the Italy pet food?
• What is the structure of the Italy pet food market and who are the key players?
• What is the degree of competition in the Italy pet food market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Italy pet food market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Italy pet food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Italy pet food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.