The Italy pet food market size reached USD 3.01 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.84 Billion by 2033, exhibiting a growth rate (CAGR) of 5.04% during 2025-2033. The market is driven by the increasing demand for premium and organic products, rising pet humanization trends, growing interest in functional foods for pets, the shift toward sustainable packaging and a holistic pet care revolution.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 3.01 Billion |
Market Forecast in 2033 | USD 4.84 Billion |
Market Growth Rate (2025-2033) | 5.04% |
Rise of Premium and Organic Products
In Italy, organic and premium pet food is trending as owners tend to see pets as family that should receive nutritious food. According to UK Organics, market growth in 2023 is by 2% to £3.2 billion after 12 years of yearly growth with expanding consumer interest for healthy and environmentally friendly products. This follows a larger shift in consumer interest towards healthy and natural food choices for humans and animals alike. Italian consumers are moving towards foods that include organic ingredients, lack artificial additives, and highlight openness in sourcing. Those brands that showcase their dedication to sustainability and quality are being greeted by an enthusiastic clientele, for pet owners need to know they are giving the best to their beloved pets. Increased online sales have also brought consumers closer to upscale brands not offered in offline environments, encouraging the trend. Also, as online shopping escalates, buyers are able to make quick product comparisons, look up reviews, and more, thus increasing customer interest in this niche.
Pet Humanization and Functional Foods
The Italian pet food market accounts for the emerging pet humanization trend as owners are becoming more concerned about their pets' welfare and their diet. This development arises from the fact that people have grown to love animals, so animal culture has been on the rise. As per UK PET FOOD, the 2024 pet data report provides the overview of the pet population in the UK that has reached to 36 million in 2024, with 60% of houses (17.2 million) enjoying the companionship of a beloved pet. This practice of treating pets as family members offers more investment in quality food products orientated toward health. Consequently, there is strong growth in demand for functional pet food, which is a food product formulated to address specific health issues in the likes of joint health, digestion, and weight management. Italian consumers are now better informed and knowledgeable about what to expect from pet nutrition, seeking more special properties than merely filling the belly of their pet. Among those, a few of the high growth segments are tailored offerings, be it probiotics for digestive health or omega-3s for healthy skin and coat. This trend is also being helped by greater amounts of pet-related information available online, allowing owners to better select diets for their pets.
Sustainability and Eco-Friendly Packaging
Sustainability has emerged as an important consideration among Italian consumers, which in turn is shaping their buying decisions within the pet food industry. As concerns for the environment become more prevalent, pet owners are more and more looking for brands that reflect their sustainability and ethical values. According to the Bag N Boxman, more than half of all UK adults are willing to pay more for an item so that the packaging is sustainable (58%) and more than 1 in 4 are willing to pay more than 11% more for ecofriendly packaging (29%) in 2022. This is obviously visible in the call for sustainable packaging and sustainably sourced ingredients. Italian consumers are moving towards products that reduce the environmental footprint, such as biodegradable or recyclable packaging. Pet food companies are meeting this demand by changing their packaging solutions with innovative approaches, emphasizing reducing plastic use and incorporating sustainable materials. This movement resonates with environmentally aware consumers and increases brand loyalty among customers focusing on sustainability in purchasing decisions.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on pet type, product type, pricing type, ingredient type, and distribution channel.
Pet Type Insights:
The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dog food, cat food, and others.
Product Type Insights:
A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes dry pet food, wet and canned pet food, snacks and treats.
Pricing Type Insights:
The report has provided a detailed breakup and analysis of the market based on the pricing type. This includes mass products, premium products.
Ingredient Type Insights:
A detailed breakup and analysis of the market based on the ingredient type have also been provided in the report. This includes animal derived, and plant derived.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, online stores, others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Pet Types Covered | Dog Food, Cat Food, Others |
Product Types Covered | Dry Pet Food, Wet and Canned Pet Food, Snacks and Treats |
Pricing Types Covered | Mass Products, Premium Products |
Ingredient Types Covered | Animal Derived, Plant Derived |
Distribution Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, Online Stores, Others |
Regions Covered | Northwest, Northeast, Central, South, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: