Japan Augmented Reality Gaming Market 2033

Japan Augmented Reality Gaming Market Size, Share, Trends and Forecast by Component, Technology, Device, Game Type, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A32153

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Japan Augmented Reality Gaming Market Overview:

The Japan augmented reality gaming market size reached USD 839.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 6,688.7 Million by 2033, exhibiting a growth rate (CAGR) of 25.93% during 2025-2033. The market is witnessing significant growth, driven by the integration of AR technology into mobile gaming and the expansion of AR gaming through dedicated hardware platforms.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 839.8 Million
Market Forecast in 2033	USD 6,688.7 Million
Market Growth Rate 2025-2033	25.93%

Japan Augmented Reality Gaming Market Trends:

Integration of AR Technology into Mobile Gaming

Japan's time-honored gaming culture and technological excellence have greatly facilitated the successful marketing of augmented reality (AR) technologies embedded into mobile games. With an exceptionally strong tradition of innovative game development, Japan has nurtured the emergence of location-based AR games whose titles like Pokémon Go and Dragon Quest Walk employ many imaginations. For instance, in March 2025, Niantic announced a $4 billion deal to spin off most of its gaming studio, focusing on creating a ground-level geospatial model of Earth using data from Pokémon Go players. These games have become cultural phenomena, engaging a diverse audience by blending virtual elements with real-world environments, creating immersive experiences that resonate with both casual and dedicated gamers. The widespread adoption of smartphones equipped with advanced AR capabilities has been a key driver of this trend, making sophisticated gaming experiences accessible to a broad demographic. This accessibility has not only expanded the market for mobile AR games but also enhanced user engagement through interactive and location-based gameplay mechanics. The commercial success of these titles has generated substantial economic value, contributing to the growth of the mobile gaming industry in Japan and globally. Moreover, the popularity of AR gaming has spurred further innovation, encouraging developers to explore new ways to incorporate AR technologies, such as advanced spatial mapping, real-time multiplayer features, and integration with other digital platforms, thus continuously evolving the gaming landscape.

Expansion of AR Gaming through Dedicated Hardware Platforms

Beyond mobile devices, Japan is witnessing significant growth in AR gaming through dedicated hardware platforms such as AR headsets and glasses. This growth is driven by consumers' increasing demand for immersive gaming experiences that dedicated AR hardware can provide. For instance, in 2024, Japan's gaming peripherals market exceeded US$ 391.39 million and is projected to reach US$ 1,077.48 million by 2033, growing at a CAGR of 12.83% from 2025 to 2033. Major Japanese companies, including Sony and Seiko Epson, are actively investing in the development of AR hardware, contributing to a competitive market landscape and the continuous evolution of AR gaming experiences. The adoption of AR headsets has opened new possibilities for gaming, offering features such as hand-tracking and spatial awareness, which enhance interactivity and realism. Additionally, the integration of AR technology into other devices, such as gaming consoles and personal computers, has broadened the accessibility of AR gaming, attracting a diverse user base. The expansion of AR gaming through dedicated hardware platforms signifies a shift towards more immersive and interactive gaming experiences, positioning Japan at the forefront of AR gaming innovation. These trends reflect Japan's commitment to embracing cutting-edge technologies in the gaming sector, offering consumers innovative and engaging experiences that blend the virtual and real worlds.

Japan Augmented Reality Gaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on component, technology, device, and game type.

Component Insights:

Software
Hardware

The report has provided a detailed breakup and analysis of the market based on the component. This includes software and hardware.

Technology Insights:

RFID
GPS
Mobile Tracking
Others

A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes RFID, GPS, Mobile Tracking, and Others.

Device Insights:

Mobiles
HMDs
Smart Glasses

A detailed breakup and analysis of the market based on the device have also been provided in the report. This includes Mobiles, HMDs, and Smart Glasses.

Game Type Insights:

Racing Games
Adventure Games
Fighting Games
Shooting Games
Mystery Thriller Games
Puzzle Games
Science Fiction Games
Others

A detailed breakup and analysis of the market based on the game type have also been provided in the report. This includes Racing Games, Adventure Games, Fighting Games, Shooting Games, Mystery Thriller Games, Puzzle Games, Science Fiction Games, and Others.

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Augmented Reality Gaming Market News:

In March 2025, Disney launched the Disney STEP AR smartphone game in Japan, featuring a promo video with Ryūnosuke Kamiki and Jun Shison. Players embark on location-based treasure hunts with Disney characters, customize avatars, and enjoy login bonuses. The game hit 500,000 pre-registrations, offering exclusive rewards like a Mickey Mouse plush.
In September 2024, Daiwabo Information System (DIS) has secured an exclusive distribution agreement with DEVAR Entertainment to introduce DEVAR's AR platform and services in Japan. This partnership aims to accelerate AR adoption across industries, supporting Japan's transition toward a more digital and efficient society amid rapid technological advancements.

Japan Augmented Reality Gaming Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Component Technology Device Game Type Region
Components Covered	Software, Hardware
Technologies Covered	RFID, GPS, Mobile Tracking, Others
Devices Covered	Mobiles, HMDs, Smart Glasses
Game Types Covered	Racing Games, Adventure Games, Fighting Games, Shooting Games, Mystery Thriller Games, Puzzle Games, Science Fiction Games, Others
Regions Covered	Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Japan augmented reality gaming market performed so far and how will it perform in the coming years?
What is the breakup of the Japan augmented reality gaming market on the basis of component?
What is the breakup of the Japan augmented reality gaming market on the basis of technology?
What is the breakup of the Japan augmented reality gaming market on the basis of device?
What is the breakup of the Japan augmented reality gaming market on the basis of game type?
What is the breakup of the Japan augmented reality gaming market on the basis of region?
What are the various stages in the value chain of the Japan augmented reality gaming market?
What are the key driving factors and challenges in the Japan augmented reality gaming ?
What is the structure of the Japan augmented reality gaming market and who are the key players?
What is the degree of competition in the Japan augmented reality gaming market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan augmented reality gaming market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan augmented reality gaming market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan augmented reality gaming industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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