The Japan craft beer market size reached USD 8.0 Billion in 2024. The market is projected to reach USD 23.4 Billion by 2033, exhibiting a growth rate (CAGR) of 12.61% during 2025-2033. The growing consumption of alcohol, rising number of bars and pubs, and increasing occurrence of craft beer events and festivals providing a platform for craft breweries represent some of the key factors driving the market.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
|
2024 |
Forecast Years
|
2025-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024 | USD 8.0 Billion |
Market Forecast in 2033 | USD 23.4 Billion |
Market Growth Rate (2025-2033) | 12.61% |
Craft beer refers to a type of beer that is produced by independent breweries using traditional and innovative brewing methods. It is known for its emphasis on quality, flavor, and distinctiveness and made by selecting high-quality ingredients, such as malted grains (such as barley) and hops, which are milled and mixed with water and yeast to ferment and produce alcohol. It offers various options, including pale ales, India pale ale (IPAs), stouts, and porters. It can be enjoyed on its own or paired with a variety of foods, as it complements and enhances different flavors. It helps the agriculture sector to grow as hops and malts are used as raw materials that are grown and sold by local farmers. Furthermore, as craft beer contributes to local economies and promotes sustainability, its demand is increasing in Japan.
Increasing establishment of pubs
Rising establishment of pubs is positively influencing the market in Japan. According to industry reports, as of May 5, 2025, Japan had 2925 pubs, reflecting a 3.69% growth since 2023. As more pubs are opening across urban and semi-urban areas, they are creating greater access and exposure to a wide variety of craft beer options. These pubs often emphasize local and artisanal brews, encouraging people to explore new flavors and styles. They also serve as platforms for small and independent breweries to showcase their unique products to a broader audience. The casual and social atmosphere of pubs attracts the younger demographic that seeks premium and experiential drinking options, further driving the demand. Additionally, many pubs are collaborating with local brewers, hosting tasting events and promoting seasonal and limited-edition batches.
Innovations in flavors
Innovations in flavors are fueling the market growth. Brewers are experimenting with local ingredients like yuzu, matcha, and wasabi to create unique flavor profiles. This approach not only reflects Japan’s culture but also sets its craft beers apart in a competitive market. The establishment of new brewhouses is supporting this trend by providing space and resources for experimentation. In January 2024, Great Dane Brewing Japan celebrated the official launch of its new brewhouse in Sendai, Japan. The Japanese operation commenced with two locally crafted beers: Amber Ale and its signature brew, Great Lager. Great Lager, with an ABV of 5.1%, offered a subtle caramel taste with a dry ending. Collaborations with chefs and food brands are also leading to new flavor combinations that surprise and delight customers. These creative efforts help craft beer gain popularity among younger generations and non-traditional beer drinkers.
Expansion of retail outlets
The broadening of retail outlets is propelling the market growth. According to the IMARC Group, the Japan retail market size reached USD 1,779.7 Billion in 2024. Supermarkets, convenience stores, and specialty shops offer a variety of craft beers, helping small breweries reach new customers. Online retail platforms also play a key role by allowing individuals to explore and purchase craft beer from across the country. As the demand for craft beer is increasing, more retailers are dedicating shelf space to local brews. This visibility is boosting brand recognition and encouraging trial among shoppers. The rise of beer-focused sections in department stores and train station shops is supporting impulse buying. Retail chains often promote seasonal and regional craft beers, thereby increasing sales.
IMARC Group provides an analysis of the key trends in each segment of the Japan craft beer market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, age group, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes ales, lagers, and others.
Age Group Insights:
A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 21-35 years old, 40-54 years old, and 55 years and above.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes on-trade and off-trade.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.
The report has also provided a comprehensive analysis of the competitive landscape in the Japan craft beer market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
|
Product Types Covered | Ales, Lagers, Others |
Age Groups Covered | 21-35 Years Old, 40-54 Years Old, 55 Years and Above |
Distribution Channels Covered | On-Trade, Off-Trade |
Regions Covered | Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Craft beer is traditionally brewed in small batches by independent breweries, focusing on quality, flavor, and unique brewing techniques. It often includes innovative ingredients and distinct styles, setting it apart from mass-produced beer. It features in events, tourism experiences like brewery tours, and in culinary recipes, such as beer-battered dishes, marinades, and gourmet sauces, offering added appeal. It is used in the hospitality sector, including restaurants, bars, and hotels, to enhance food pairings.
The Japan craft beer market was valued at USD 8.0 Billion in 2024.
The Japan craft beer market is projected to exhibit a CAGR of 12.61% during 2025-2033, reaching a value of USD 23.4 Billion by 2033.
The market is growing steadily due to rising demand for premium, flavorful, and unique beer options. Young adults are seeking artisanal and locally produced beverages, driving interest in small breweries. Besides this, the growing tourism activities are encouraging visitors to try regional craft beers. Moreover, increasing government support for small businesses and relaxed brewing regulations are positively influencing the market.