Japan Glamping Market Expected to Reach USD 326 Million by 2033 - IMARC Group

Japan Glamping Market Statistics, Outlook, and Regional Analysis 2025-2033

The Japan glamping market size was valued at USD 164 Million in 2024, and it is expected to reach USD 326 Million by 2033, exhibiting a growth rate (CAGR) of 8% from 2025 to 2033.

The glamping market in Japan is expanding, offering outdoor recreational experiences with modern amenities. Locations like parks near natural settings combine outdoor activities such as BMX cycling with glamping options, which assist in providing unique day-use experiences without overnight stays. For instance, in January 2025, a new park opened in Kakamigahara, Gifu Prefecture, offers free BMX courses designed with professional input. Additionally, it features beginner and intermediate pump tracks and includes glamping facilities for day use near the Kiso River.

Besides this, the market in Japan is shifting its focus towards sustainability. New glamping designs are produced with eco-friendly materials, like PEFC-certified timber, to create mobile homes that can be repurposed for emergencies, thereby enhancing both leisure and safety. This approach combines comfort with functionality, which aids in reflecting a growing interest of individuals across Japan in adaptable outdoor accommodations that contribute to disaster response efforts. As the market grows, consumers across the country are increasingly drawn to eco-conscious and multifunctional glamping experiences that also support emergency preparedness. For instance, in October 2024, Japan introduced a new disaster preparedness initiative involving mobile homes built for glamping. Developed by Tokyo-based ADC using PEFC-certified timber, these homes can be repurposed for emergency use, thereby aiding authorities in earthquake and disaster response efforts. This innovative approach combines sustainability with practical solutions for natural disaster management.

Japan Glamping Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Kanto region, Kansai/Kinki region, Central/ Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region. Government authorities across Japan are promoting glamping as part of regional revitalization efforts, thereby driving the market expansion.

Kanto Region Glamping Market Trends:

The increasing demand for luxury urban glamping across the Kanto region is driving the market growth. Sites like Circus Outdoor TOKYO in Yamanashi are popular because they are close to the city, thereby making it easy for people to enjoy nature without traveling far. These places offer high-end features like private baths, gourmet food, and Wi-Fi, which appeal to busy professionals and families.

Kansai/Kinki Region Glamping Market Trends:

The rising emphasis on cultural immersion is one of the major factors accelerating the market growth. As per a survey published by Statista in April 2023, about 11.2% of individuals in the Kansai/Kinki region went on glamping trips before. Moreover, various sites across the region, like GLAMP ELEMENT in Shiga, are incorporating traditional Japanese aesthetics into the glamping experience. This further attracts many visitors, which combines luxury with Japan's cultural heritage.

Central/Chubu Region Glamping Market Trends:

Industry players in Central/Chubu focus on developing adventure-focused glamping and leveraging its stunning landscapes. Various areas across the region, like HOSHINOYA Fuji in Yamanashi, provide an experience combining nature and luxury. The increasing emphasis on creating a balance between adventurous and relaxing stays is driving the market expansion.

Kyushu-Okinawa Region Glamping Market Trends:

Kyushu-Okinawa region offers a coastal glamping experience. Moreover, Yufu has beachfront glamping sites that focus on activities like kayaking. Besides this, the warm climate of the region is attracting many visitors. In addition, Kyushu-Okinawa also promotes sustainability by integrating local seafood, thereby acting as another growth-inducing factor.

Tohoku Region Glamping Market Trends:

The Tohoku region is famous for its peaceful scenery. Various places across the region, like Tazawako Lake Resort Glamping Field, include activities like shinrin-yoku (forest bathing) and meditation. These glamping spots focus on mental and physical well-being, which aids in offering relaxing retreats. They are especially popular among people from urban areas.

Chugoku Region Glamping Market Trends:

The glamping industry in the Chugoku region is growing due to its mix of natural beauty and unique cultural experiences. Scenic locations like Hiroshima and Okayama attract visitors seeking both relaxation and adventure. Glamping sites such as Setouchi Glamping in Okayama offer stunning views of the Seto Inland Sea, while Hiroshima’s Maple Terrace focuses on providing cozy stays near historic sites.

Hokkaido Region Glamping Market Trends:

Hokkaido focuses on its cold climate to offer unique seasonal glamping. In winter, various sites like Hokkaido Snow Glamping near Asahikawa offer heated tents. Moreover, summer options include lakeside glamping at places like Lake Shikaribetsu Kotan, where visitors can enjoy activities like fishing.

Shikoku Region Glamping Market Trends:

In the Shikoku region, there is a growing trend of spiritual tourism. Sites like Glampicks Tokushima are near pilgrimage routes. These stays also provide yoga and local farm-to-table dining, which is further driving the market expansion. Besides this, glamping here often features eco-conscious designs, such as solar-powered tents, aligning with Shikoku’s sustainable goal.

Top Companies Leading in the Japan Glamping Industry

The market research study also includes a detailed analysis of the competitive landscape. In November 2024, WHITE Lamp, a glamping resort in Japan, collaborated with a popular influencer for promotional purposes. Moreover, in November 2024, Hoshinoya Fuji introduced Japan's first glamping resort, which is located on a hill overlooking Lake Kawaguchi.

Japan Glamping Market Segmentation Coverage

• On the basis of the type, the market has been bifurcated into cabins and pods, tents, yurts, treehouses, and others. Cabins and pods are popular for their cozy stays. Moreover, tents and yurts attract adventure seekers who want an outdoor experience. Apart from this, treehouses allow individuals to escape from the hustle of urban life.
• Based on the age group, the market has been bifurcated into 18-32 years, 33-50 years, 51-65 years, and above 65 years. Young age groups between 18-32 often seek adventure and Instagram-worthy experiences. Moreover, the 33-55 age group values family-friendly options. Apart from this, the rising inclination towards connecting with cultural values is also propelling the growth of the segment.
• On the basis of the size, the market has been bifurcated into 4-person, 2-person, and others. 4-person accommodations like spacious cabins, larger pods, or family-sized tents are in demand. Moreover, 2-person accommodations are popular among couples.

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