Japan Poultry Feed Market

Japan Poultry Feed Market Overview:

The Japan poultry feed market size reached USD 12,887.42 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 17,381.80 Million by 2033, exhibiting a growth rate (CAGR) of 3.38% during 2025-2033. The rising demand for domestic poultry meat, government policies that boost feed self-sufficiency and import substitution, significant technological advancements in precision nutrition and functional additives, and a growing emphasis on sustainability are among the key factors driving the market growth.

Japan Poultry Feed Market Trends:

Rising Poultry Consumption Driving Feed Demand

Over the past six decades, Japanese consumption of broiler meat has surged approximately twelvefold, reaching an average per capita intake of roughly 60g per day (in fiscal year 2022). This dramatic rise in consumer preference positions chicken as a protein staple on par with pork and double that of beef, fueling sustained demand for poultry feed. As households increasingly substitute poultry for other meats, citing affordability, health considerations, and culinary versatility, feed manufacturers benefit from consistent volume growth. Furthermore, eggs maintain a robust consumption rate of about 55 g per person daily, effectively translating to one egg per individual each day. Such elevated levels of both broiler and layer product consumption necessitate ongoing expansion of feed production and innovation. In turn, feed formulators work to optimize nutrient density and cost efficiency to capitalize on this expanding market and meet the evolving needs of meat-type and egg-type poultry operations.

Farm Consolidation and Operational Efficiency Spurring Feed Innovation

In fiscal year 2023, Japan fed approximately 140 million broilers even as the total number of broiler farms declined. Concurrently, average flock sizes per remaining farm rose, signaling industry consolidation. A similar pattern has emerged among layer operations. Despite a reduction in the number of layer farms, the number of hens per establishment has grown. This consolidation trend reflects both an aging farmer population and a scarcity of successors, prompting operators to invest in larger-scale production units. Consequently, concentrated farm operations demand more precise, high-performance feed formulations to maintain cost-effective feed-conversion ratios, especially as feed constitutes over 70% of broiler production expenses. Additionally, outbreaks of avian influenza in 2022 triggered decreases in layer populations, underscoring the importance of resilient, nutrient-dense feed solutions that support flock health and mitigate disease risks. Consequently, the shift toward fewer, larger farms drives feed developers to introduce tailored premixes and advanced additives that enhance efficiency and biosecurity within streamlined production models.

Japan Poultry Feed Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on nature, form, additives, animal type, and distribution channel.

Nature Insights:

• Conventional
• Organic

The report has provided a detailed breakup and analysis of the market based on the nature. This includes conventional and organic.

Form Insights:

• Mashed
• Pellets
• Crumbles
• Others

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes mashed, pellets, crumbles, and others.

Additives Insights:

• Antibiotics
• Vitamins
• Antioxidants
• Amino Acid
• Feed Enzymes
• Feed Acidifiers
• Others

The report has provided a detailed breakup and analysis of the market based on the additives. This includes antibiotics, vitamins, antioxidants, amino acid, feed enzymes, feed acidifiers, and others.

Animal Type Insights:

• Layers
• Broilers
• Turkey
• Others

A detailed breakup and analysis of the market based on the animal type have also been provided in the report. This includes layers, broilers, turkey, and others.

Distribution Channel Insights:

• Offline
• Online

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline and online.

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Poultry Feed Market News:

• May 2025: Japan commenced importing poultry products from Turkey, with Sumitomo Corporation initiating shipments from Turkish producer HasTavuk. This development follows Japan's Ministry of Agriculture and Fisheries' approval in September 2024. Sumitomo anticipates annual sales of up to USD 27.5 million.
• June 2023: Japan's Pharma Foods International (PFI) developed Pharma Bio Mix 4, a specialized poultry feed premix designed to produce folate-enriched eggs. By incorporating this premix into hens' diets, the folate content in eggs increases significantly, offering a natural source of bioactive folate. These enriched eggs can help prevent birth defects and are sold at premium prices, benefiting both consumers and poultry farmers.

Japan Poultry Feed Market Report Coverage:

Key Questions Answered in This Report:

• How has the Japan poultry feed market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan poultry feed market on the basis of nature?
• What is the breakup of the Japan poultry feed market on the basis of form?
• What is the breakup of the Japan poultry feed market on the basis of additives?
• What is the breakup of the Japan poultry feed market on the basis of animal type?
• What is the breakup of the Japan poultry feed market on the basis of distribution channel?
• What is the breakup of the Japan poultry feed market on the basis of region?
• What are the various stages in the value chain of the Japan poultry feed market? 
• What are the key driving factors and challenges in the Japan poultry feed market?
• What is the structure of the Japan poultry feed market and who are the key players?
• What is the degree of competition in the Japan poultry feed market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan poultry feed market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan poultry feed market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan poultry feed industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.