Japan Poultry Market

Japan Poultry Market Overview:

The Japan poultry market size reached USD 19.81 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.46 Billion by 2033, exhibiting a growth rate (CAGR) of 3.70% during 2025-2033. The increasing consumer demand for protein-rich, convenient, and affordable food options, rising health consciousness, innovations in poultry processing, and strong demand for value-added products such as ready-to-cook (RTC) and ready-to-eat (RTE) poultry items are among the key factors propelling the market growth.

Japan Poultry Market Trends:

Rising Demand for Health-Conscious and Protein-Rich Foods

Japan’s poultry market is undergoing a notable transformation driven by a shift in consumer preferences toward health-conscious and protein-rich diets. Poultry, known for its lean profile and affordability, has emerged as a favored alternative to red meats like beef and pork—particularly among health-aware consumers. This trend is especially prominent among Japan’s aging population, which is expected to account for nearly 30% of the total population by 2025, according to the United Nations. Older adults are increasingly choosing nutrient-dense foods that support healthy aging, and poultry offers a low-fat source of high-quality protein, vital for heart health and muscle maintenance. Additionally, the growing popularity of alternate diets is indirectly boosting poultry consumption, encouraging dietary patterns that pair poultry with vegetables and legumes for balanced meals. Together, these factors are steadily driving demand for poultry as a versatile, health-oriented protein choice in Japan’s evolving food landscape.

Advancements in Poultry Processing and Product Innovation

Advancements in poultry processing technologies and product innovation are significantly propelling the growth of Japan’s poultry market. In response to shifting consumer preferences for convenience and healthier options, poultry companies are expanding their offerings with RTC, RTE, and processed items tailored to busy urban lifestyles. Technological innovations, such as automated deboning, enhanced meat preservation, and improvements in flavor and texture, have improved both product quality and production efficiency. This has enabled the large-scale rollout of value-added poultry products like marinated, pre-cooked, and fully cooked meals, including chicken salads and sandwiches, which now represent a growing share of retail poultry sales. Additionally, product diversification, including boneless, skinless cuts, portion-controlled packs, and healthier options like organic or reduced-sodium chicken, is appealing to single-person households and health-conscious consumers.

Japan Poultry Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, nature, and distribution channel.

Product Type Insights:

• Broiler
• Eggs
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes broiler, eggs, and others.

Nature Insights:

• Organic
• Conventional

A detailed breakup and analysis of the market based on the nature have also been provided in the report. This includes organic and conventional.

Distribution Channel Insights:

• On-Trade
• Off-Trade

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes on-trade and off-trade.

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Poultry Market News:

• February 2025: Brazil and Japan announced that they would strengthen bilateral poultry trade. Brazilian officials met with Japan's Ministry of Agriculture to discuss approving more Brazilian poultry plants for exporting heat-treated poultry meat and implementing measures to regionalize control of Avian Influenza. These efforts aim to enhance Brazil's position as a leading poultry exporter to Japan, a market that imported over USD 3.31 billion in Brazilian products in 2023, especially poultry.
• October 2023: Japan opened its market to British cooked poultry meat under a new trade agreement, enhancing export opportunities for UK poultry producers. This deal, estimated to be worth over GBP 10 million over five years, allows companies like Moy Park to export from facilities such as Grantham, Lincolnshire.

Japan Poultry Market Report Coverage:

Key Questions Answered in This Report:

• How has the Japan poultry market performed so far and how will it perform in the coming years?
• What is the breakup of the Japan poultry market on the basis of product type?
• What is the breakup of the Japan poultry market on the basis of nature?
• What is the breakup of the Japan poultry market on the basis of distribution channel?
• What is the breakup of the Japan poultry market on the basis of region?
• What are the various stages in the value chain of the Japan poultry market? 
• What are the key driving factors and challenges in the Japan poultry market?
• What is the structure of the Japan poultry market and who are the key players?
• What is the degree of competition in the Japan poultry market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan poultry market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan poultry market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan poultry industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.