Japan Virtual Events Market

Market Overview:

Japan virtual events market size reached USD 13,565.4 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 35,842.7 Million by 2034, exhibiting a growth rate (CAGR) of 11.40% during 2026-2034. The increasing awareness and concern for environmental sustainability, the rising number of data and analytics capabilities offered by these events, the growth of high-speed internet, the rapid integration with other digital tools and platforms, the rise of hybrid event models, and the innovative sponsorship opportunities offered by these events are some of the factors propelling the market.

Virtual events refer to gatherings, conferences, or occasions in the digital realm rather than in a physical location. Leveraging technology, these events create an immersive online experience for participants, transcending geographical constraints and enabling global connectivity. Typically hosted on virtual platforms or specialized event software, virtual events encompass various formats, including webinars, virtual conferences, trade shows, and networking sessions. Attendees can interact in real-time through live chats, video conferencing, and virtual booths. The virtual landscape offers a dynamic and flexible environment, allowing for the integration of multimedia elements like presentations, videos, and interactive polls. With the advancement of virtual reality (VR) and augmented reality (AR) technologies, participants can even experience a heightened sense of presence and engagement. Virtual events have gained prominence, especially after global challenges such as the COVID-19 pandemic, providing an alternative and effective means for organizations and communities to connect, share knowledge, and foster collaboration in an increasingly digitized world.

Japan Virtual Events Market Trends:

The market in Japan is majorly driven by the rise in digital transformation initiatives across industries. In line with this, as businesses recognize the efficiency and cost-effectiveness of virtual platforms, there is a growing inclination to host conferences, seminars, and trade shows online. The COVID-19 pandemic has been a pivotal catalyst, accelerating the adoption of virtual events as a response to restrictions on physical gatherings and prompting businesses to reassess their event strategies. Furthermore, the accessibility and inclusivity afforded by virtual events contribute significantly to their popularity. Attendees no longer face geographical barriers, enabling a diverse and global audience to participate. This democratization of access broadens the reach of events and enhances diversity and collaboration. Additionally, the flexibility of virtual events in terms of timing and participation options appeals to individuals with busy schedules who may find it challenging to attend physical events. Moreover, technological advancements play a crucial role in the market's growth. Innovations in virtual reality (VR) and augmented reality (AR) technologies enhance the immersive experience, making virtual events more engaging and interactive. Features such as 3D virtual environments, customizable avatars, and virtual networking spaces contribute to creating a more authentic event atmosphere. As these technologies become more sophisticated and accessible, they further expand the market. Besides, the cost-effectiveness of virtual events is propelling its demand. Organizations can save on expenses related to venue rentals, travel, accommodation, and logistics, making virtual events an attractive option from a budgetary perspective. This financial prudence becomes especially relevant in times of economic uncertainty, reinforcing the appeal of virtual events as a strategic and economical choice.

Japan Virtual Events Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2026-2034. Our report has categorized the market based on type, solution type, application, and end use.

Type Insights:

• Video Conferencing and Unified Communications and Collaborations
• Web Conferencing

The report has provided a detailed breakup and analysis of the market based on the type. This includes video conferencing and unified communications and collaborations and web conferencing.

Solution Type Insights:

• Webinars and Enterprise Streaming
• Networking and Collaborations
• Content Sharing and Media Development
• Event Marketing
• Others

A detailed breakup and analysis of the market based on the solution type have also been provided in the report. This includes webinars and enterprise streaming, networking and collaborations, content sharing and media development, event marketing, and others.

Application Insights:

• Virtual Conferences 
• Virtual Tradeshows
• Online Education Programs
• Virtual Reality Exhibitions
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes virtual conferences, virtual tradeshows, online education programs, virtual reality exhibitions, and others.

End Use Insights:

• Corporate
• Education
• Healthcare
• Finance and Banking
• Government
• Others

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes corporate, education, healthcare, finance and banking, government, and others.

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Virtual Events Market News:

• August 2025: WebX2025 is created by CoinPost, the biggest Web3 media in Japan. The occasion is set for August 25th and 26th, 2025 at The Prince Park Tower in Tokyo. WebX2025 is the biggest global conference in Asia, attracting professionals involved with blockchain, crypto assets, and other Web3 technologies, providing attendees with an opportunity to engage directly with organizations, entrepreneurs, specialists, investors, government representatives, and media from Japan and overseas.
• April 2025: Suntory Holdings Limited and Daikin Industries, Ltd. will showcase "The Immersive Adventure of Air and Water: ‘Under the Midnight Rainbow’" in the "Water Island" section of the virtual platform "Virtual EXPO 2025 JAPAN." This area enables online users to virtually witness the event A Spectacle of Air and Water "Under the Midnight Rainbow," taking place nightly at the Expo 2025 Osaka, Kansai, Japan (hereinafter known as "the Expo"). Moreover, Suntory will showcase "SUNTORY Kanpai Ryokan," a virtual reality experience that allows guests to experience Japan's four seasons, which it aims to protect for future generations. Likewise, Daikin will present its own VR showcase titled "DAIKIN Air Island / DAIKIN Air Factory," allowing attendees to explore the potential of air.

Japan Virtual Events Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan virtual events market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan virtual events market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan virtual events industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.