The global virtual events market is expected to exhibit strong growth during 2021-2026. A virtual event refers to a web-based event that involves individuals interacting in a virtual space through smartphones, laptops, desktop computers and tablets. It consists of breakout sessions, video and web conferencing, virtual collaboration and social networking. In this kind of set-up, the participants are not physically present at one location but are connected in a common environment through the internet. In comparison to the traditionally used conferencing tools, virtual events offer a personalized experience, are highly cost-effective and enhance the audience reach of an organization. Owing to this, it finds extensive applications across various sectors, including corporate, healthcare, education, hospitality and banking, financial services and insurance (BFSI).
Rapid urbanization and increasing adoption of virtual infrastructure, tools and services by organizations across the globe, is one of the key factors driving the growth of the market. There has been widespread adoption of virtual events, especially by small and large-scale organizations, for various purposes, including event marketing, content and social media development, access management, event outsourcing and analytics. There is also an integration of various other interactive tools, such as polling, chats, forums and live questions and answers (Q&A), to enhance the efficiency of the events. Furthermore, various technological advancements, such as the emergence of software-as-a-service (SaaS)-based virtual events, are creating a positive impact on the market. These tools enable organizations to offer a unique interactive experience to their users and improve the overall sales experience through instant messaging, podcasting and virtual product experience. Other factors, including the emerging trend of digitization, along with the widespread utilization of audio and video conferencing for recruitment purposes, are projected to drive the market further. Looking forward, IMARC Group expects the global virtual events market to grow at a CAGR of around 25% during the forecast period (2021-2026).
Breakup by Type:
- Video Conferencing and Unified Communications & Collaborations
- Web Conferencing
Breakup by Solution Type:
- Webinars and Enterprise Streaming
- Networking and Collaborations
- Content Sharing and Media Development
- Event Marketing
- Others
Breakup by Application:
- Virtual Conferences
- Virtual Tradeshows
- Online Education Programs
- Virtual Reality Exhibitions
- Others
Breakup by End-Use:
- Corporate
- Education
- Healthcare
- Finance and Banking
- Government
- Others
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Adobe Inc., Alcatel-Lucent, Atlassian, Avaya Holdings Corp., Broadsoft Inc., Cisco Systems Inc., Citrix Systems Inc., Huawei, International Business Machines, Microsoft Corporation, Mitel Networks, Toshiba Corporation, Zoom Video Communications Inc., etc.
Key Questions Answered in This Report:
- How has the global virtual events market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global virtual events market?
- What are the key regional markets?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the solution type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end-use?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global virtual events market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Virtual Events Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Video Conferencing and Unified Communications & Collaborations
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Web Conferencing
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Solution Type
7.1 Webinars and Enterprise Streaming
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Networking and Collaborations
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Content Sharing and Media Development
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Event Marketing
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Application
8.1 Virtual Conferences
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Virtual Tradeshows
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online Education Programs
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Virtual Reality Exhibitions
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by End-Use
9.1 Corporate
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Education
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Healthcare
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Finance and Banking
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Government
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Adobe Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Alcatel-Lucent
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.3 Atlassian
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.4 Avaya Holdings Corp.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 Broadsoft Inc.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.6 Cisco Systems Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 Citrix Systems Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Huawei
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 International Business Machines
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.9.4 SWOT Analysis
15.3.10 Microsoft Corporation
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
15.3.10.4 SWOT Analysis
15.3.11 Mitel Networks
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 Toshiba Corporation
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.12.3 Financials
15.3.12.4 SWOT Analysis
15.3.13 Zoom Video Communications Inc.
15.3.13.1 Company Overview
15.3.13.2 Product Portfolio
15.3.13.3 Financials
15.3.13.4 SWOT Analysis
List of Figures
Figure 1: Global: Virtual Events Market: Major Drivers and Challenges
Figure 2: Global: Virtual Events Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Virtual Events Market: Breakup by Type (in %), 2020
Figure 4: Global: Virtual Events Market: Breakup by Solution Type (in %), 2020
Figure 5: Global: Virtual Events Market: Breakup by Application (in %), 2020
Figure 6: Global: Virtual Events Market: Breakup by End-Use (in %), 2020
Figure 7: Global: Virtual Events Market: Breakup by Region (in %), 2020
Figure 8: Global: Virtual Events Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 9: Global: Virtual Events (Video Conferencing and Unified Communications & Collaborations) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Virtual Events (Video Conferencing and Unified Communications & Collaborations) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Virtual Events (Web Conferencing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Virtual Events (Web Conferencing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Virtual Events (Webinars and Enterprise Streaming) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Virtual Events (Webinars and Enterprise Streaming) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Virtual Events (Networking and Collaborations) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Virtual Events (Networking and Collaborations) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Virtual Events (Content Sharing and Media Development) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Virtual Events (Content Sharing and Media Development) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Virtual Events (Event Marketing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Virtual Events (Event Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Virtual Events (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Virtual Events (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Virtual Events (Virtual Conferences) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Virtual Events (Virtual Conferences) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Virtual Events (Virtual Tradeshows) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Virtual Events (Virtual Tradeshows) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Virtual Events (Online Education Programs) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Virtual Events (Online Education Programs) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: Virtual Events (Virtual Reality Exhibitions) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: Virtual Events (Virtual Reality Exhibitions) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: Virtual Events (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: Virtual Events (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: Virtual Events (Corporate) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: Virtual Events (Corporate) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Global: Virtual Events (Education) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Global: Virtual Events (Education) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Global: Virtual Events (Healthcare) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Global: Virtual Events (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Global: Virtual Events (Finance and Banking) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Global: Virtual Events (Finance and Banking) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Global: Virtual Events (Government) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Global: Virtual Events (Government) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Global: Virtual Events (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Global: Virtual Events (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: North America: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: North America: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: United States: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: United States: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Canada: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Canada: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Asia Pacific: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Asia Pacific: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: China: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: China: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Japan: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Japan: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: India: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: India: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: South Korea: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: South Korea: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Australia: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Australia: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Indonesia: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Indonesia: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Others: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Others: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Europe: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Europe: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Germany: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Germany: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: France: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: France: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: United Kingdom: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: United Kingdom: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Italy: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Italy: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Spain: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Spain: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Russia: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Russia: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Others: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Others: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Latin America: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Latin America: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Brazil: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Brazil: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Mexico: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 88: Mexico: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Others: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 90: Others: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 91: Middle East and Africa: Virtual Events Market: Sales Value (in Million US$), 2015 & 2020
Figure 92: Middle East and Africa: Virtual Events Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 93: Global: Virtual Events Industry: SWOT Analysis
Figure 94: Global: Virtual Events Industry: Value Chain Analysis
Figure 95: Global: Virtual Events Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Virtual Events Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Virtual Events Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: Virtual Events Market Forecast: Breakup by Solution Type (in Million US$), 2021-2026
Table 4: Global: Virtual Events Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Virtual Events Market Forecast: Breakup by End-Use (in Million US$), 2021-2026
Table 6: Global: Virtual Events Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Virtual Events Market: Competitive Structure
Table 8: Global: Virtual Events Market: Key Players