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COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Virtual Events Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global virtual events market reached a value of US$ 114.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 385.1 Billion by 2027, exhibiting a CAGR of 22.8% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor. 

A virtual event refers to a web-based event that involves individuals interacting in a virtual space through smartphones, laptops, desktop computers and tablets. It consists of breakout sessions, video and web conferencing, virtual collaboration and social networking. In this kind of set-up, the participants are not physically present at one location but are connected in a common environment through the internet. In comparison to the traditionally used conferencing tools, virtual events offer a personalized experience, are highly cost-effective and enhance the audience reach of an organization. Owing to this, it finds extensive applications across various sectors, including corporate, healthcare, education, hospitality and banking, financial services and insurance (BFSI).

 

 
 

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Rapid urbanization and increasing adoption of virtual infrastructure, tools and services by organizations across the globe, is one of the key factors driving the growth of the market. There has been widespread adoption of virtual events, especially by small and large-scale organizations, for various purposes, including event marketing, content and social media development, access management, event outsourcing and analytics. There is also an integration of various other interactive tools, such as polling, chats, forums and live questions and answers (Q&A), to enhance the efficiency of the events. Furthermore, various technological advancements, such as the emergence of software-as-a-service (SaaS)-based virtual events, are creating a positive impact on the market. These tools enable organizations to offer a unique interactive experience to their users and improve the overall sales experience through instant messaging, podcasting and virtual product experience. Other factors, including the emerging trend of digitization, along with the widespread utilization of audio and video conferencing for recruitment purposes, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global virtual events market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, solution type, application and end-use.

Breakup by Type:

 

 
 

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  • Video Conferencing and Unified Communications & Collaborations
  • Web Conferencing
     

Breakup by Solution Type:

  • Webinars and Enterprise Streaming
  • Networking and Collaborations
  • Content Sharing and Media Development
  • Event Marketing
  • Others
     

Breakup by Application:

  • Virtual Conferences 
  • Virtual Tradeshows
  • Online Education Programs
  • Virtual Reality Exhibitions
  • Others
     

Breakup by End-Use:

  • Corporate
  • Education
  • Healthcare
  • Finance and Banking
  • Government
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Adobe Inc., Alcatel-Lucent, Atlassian, Avaya Holdings Corp., Broadsoft Inc., Cisco Systems Inc., Citrix Systems Inc., Huawei, International Business Machines, Microsoft Corporation, Mitel Networks, Toshiba Corporation and Zoom Video Communications Inc., etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Type, Solution Type, Application, End-Use, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adobe Inc., Alcatel-Lucent, Atlassian, Avaya Holdings Corp., Broadsoft Inc., Cisco Systems Inc., Citrix Systems Inc., Huawei, International Business Machines, Microsoft Corporation, Mitel Networks, Toshiba Corporation and Zoom Video Communications Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Virtual Events Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type 
    6.1    Video Conferencing and Unified Communications & Collaborations
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Web Conferencing
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Solution Type
    7.1    Webinars and Enterprise Streaming
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Networking and Collaborations
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Content Sharing and Media Development
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Event Marketing
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8    Market Breakup by Application
    8.1    Virtual Conferences
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Virtual Tradeshows
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Online Education Programs
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Virtual Reality Exhibitions
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9    Market Breakup by End-Use
    9.1    Corporate
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Education
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Healthcare
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Finance and Banking
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Government
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Others
        9.6.1 Market Trends
        9.6.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Indicators
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Adobe Inc.
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio 
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    Alcatel-Lucent
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
           15.3.2.3 Financials
        15.3.3    Atlassian
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio 
           15.3.3.3 Financials
        15.3.4    Avaya Holdings Corp.
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
           15.3.4.3 Financials
           15.3.4.4 SWOT Analysis
        15.3.5    Broadsoft Inc.
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio 
           15.3.5.3 Financials
        15.3.6    Cisco Systems Inc.
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio 
           15.3.6.3 Financials
           15.3.6.4 SWOT Analysis
        15.3.7    Citrix Systems Inc.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio 
           15.3.7.3 Financials 
           15.3.7.4 SWOT Analysis
        15.3.8    Huawei
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio 
        15.3.9    International Business Machines
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
           15.3.9.3 Financials 
           15.3.9.4 SWOT Analysis
        15.3.10    Microsoft Corporation
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
           15.3.10.3 Financials 
           15.3.10.4 SWOT Analysis
        15.3.11    Mitel Networks
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio 
        15.3.12    Toshiba Corporation
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio 
           15.3.12.3 Financials 
           15.3.12.4 SWOT Analysis 
        15.3.13    Zoom Video Communications Inc.
           15.3.13.1 Company Overview
           15.3.13.2 Product Portfolio 
           15.3.13.3 Financials 
           15.3.13.4 SWOT Analysis 

List of Figures

Figure 1: Global: Virtual Events Market: Major Drivers and Challenges
Figure 2: Global: Virtual Events Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Virtual Events Market: Breakup by Type (in %), 2021
Figure 4: Global: Virtual Events Market: Breakup by Solution Type (in %), 2021
Figure 5: Global: Virtual Events Market: Breakup by Application (in %), 2021
Figure 6: Global: Virtual Events Market: Breakup by End-Use (in %), 2021
Figure 7: Global: Virtual Events Market: Breakup by Region (in %), 2021
Figure 8: Global: Virtual Events Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: Virtual Events (Video Conferencing and Unified Communications & Collaborations) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Virtual Events (Video Conferencing and Unified Communications & Collaborations) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Virtual Events (Web Conferencing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Virtual Events (Web Conferencing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Virtual Events (Webinars and Enterprise Streaming) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Virtual Events (Webinars and Enterprise Streaming) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Virtual Events (Networking and Collaborations) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Virtual Events (Networking and Collaborations) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Virtual Events (Content Sharing and Media Development) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Virtual Events (Content Sharing and Media Development) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Virtual Events (Event Marketing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Virtual Events (Event Marketing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Virtual Events (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Virtual Events (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Virtual Events (Virtual Conferences) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Virtual Events (Virtual Conferences) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Virtual Events (Virtual Tradeshows) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Virtual Events (Virtual Tradeshows) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Virtual Events (Online Education Programs) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Virtual Events (Online Education Programs) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Virtual Events (Virtual Reality Exhibitions) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Virtual Events (Virtual Reality Exhibitions) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Virtual Events (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Virtual Events (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Virtual Events (Corporate) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Virtual Events (Corporate) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Virtual Events (Education) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Virtual Events (Education) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Virtual Events (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Virtual Events (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Global: Virtual Events (Finance and Banking) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Global: Virtual Events (Finance and Banking) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Global: Virtual Events (Government) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Global: Virtual Events (Government) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Global: Virtual Events (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Global: Virtual Events (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: North America: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: North America: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: United States: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: United States: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Canada: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Canada: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Asia Pacific: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Asia Pacific: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: China: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: China: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Japan: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Japan: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: India: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: India: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: South Korea: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: South Korea: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Australia: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Australia: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Indonesia: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Indonesia: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Others: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Others: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Europe: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Europe: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Germany: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Germany: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: France: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: France: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: United Kingdom: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: United Kingdom: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Italy: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Italy: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Spain: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Spain: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Russia: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Russia: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Others: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Others: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Latin America: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Latin America: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Brazil: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Brazil: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Mexico: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Mexico: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Others: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Others: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 91: Middle East and Africa: Virtual Events Market: Sales Value (in Million US$), 2016 & 2021
Figure 92: Middle East and Africa: Virtual Events Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Global: Virtual Events Industry: SWOT Analysis
Figure 94: Global: Virtual Events Industry: Value Chain Analysis
Figure 95: Global: Virtual Events Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Virtual Events Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Virtual Events Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Virtual Events Market Forecast: Breakup by Solution Type (in Million US$), 2022-2027
Table 4: Global: Virtual Events Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 5: Global: Virtual Events Market Forecast: Breakup by End-Use (in Million US$), 2022-2027
Table 6: Global: Virtual Events Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Virtual Events Market: Competitive Structure
Table 8: Global: Virtual Events Market: Key Players

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Key Questions Answered in This Report

The global virtual events market was valued at US$ 114.1 Billion in 2021.

We expect the global virtual events market to exhibit a CAGR of 22.8% during 2022-2027.

The increasing adoption of virtual infrastructure, tools, and services over traditional conferencing tools,
as they are highly cost-effective and offer a personalized experience, is primarily catalyzing the global
virtual events market.

The sudden outbreak of the COVID-19 pandemic has led to the rising demand for virtual events amidst
stringent lockdown regulations, enabling organizations to remotely improve the overall sales experience
through instant messaging, podcasting, and virtual product experience.

Based on the type, the global virtual events market has been segmented into video conferencing and
unified communications & collaborations and web conferencing. Currently, video conferencing and
unified communications & collaborations hold the majority of the total market share.

Based on the end use, the global virtual events market can be divided into corporate, education,
healthcare, finance and banking, government, and others. Among these, the corporate sector currently
exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global virtual events market include Adobe Inc., Alcatel-Lucent,
Atlassian, Avaya Holdings Corp., Broadsoft Inc., Cisco Systems Inc., Citrix Systems Inc., Huawei,
International Business Machines, Microsoft Corporation, Mitel Networks, Toshiba Corporation, Zoom
Video Communications Inc., etc.

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