Japan Watch Market Report by Type (Quartz, Mechanical), Price Range (Low-Range, Mid-Range, Luxury), Distribution Channel (Online Retail Stores, Offline Retail Stores), End User (Men, Women, Unisex), and Region 2024-2032

Japan Watch Market Report by Type (Quartz, Mechanical), Price Range (Low-Range, Mid-Range, Luxury), Distribution Channel (Online Retail Stores, Offline Retail Stores), End User (Men, Women, Unisex), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A8593
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Market Overview:

The Japan watch market size reached US$ 6.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 9.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The changing consumer preferences and fashion trends, significant growth in the e-commerce industry, rapid technological advancements, rising expenditure capacities of consumers, and the evolving fashion industry represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 6.3 Billion
Market Forecast in 2032
US$ 9.2 Billion
Market Growth Rate 2024-2032 4%


A watch is a portable timekeeping device typically worn on the wrist. It is designed to keep track of time and is often used as a fashion accessory. It consists of a mechanism that accurately measures and displays the passage of time, allowing individuals to keep track of hours, minutes, and seconds. Watches are commonly available in various styles and designs, ranging from analog watches with hands and hour markers to digital watches with electronic displays. They often include additional features such as date indicators, alarms, stopwatch functions, or smart capabilities that integrate with other devices.

Japan Watch Market Trends:

The changing preferences and tastes of consumers and the evolving fashion industry are one of the key factors propelling the market growth. In line with this, the increasing number of fashion-conscious consumers has fueled the demand for aesthetically pleasing timepieces. Japanese watches are known for their versatile designs, including classic elegance and contemporary flair. Apart from this, the integration of advanced technologies, such as smartwatches and fitness trackers, are providing an impetus to the market growth. Moreover, leading watch manufacturers are focusing on adopting eco-friendly practices and materials by employing sustainable production processes and utilizing recycled materials, which, in turn, is favoring the market growth. Additionally, the widespread adoption of smartwatches to track health parameters owing to the increasing prevalence of chronic and lifestyle diseases is acting as another growth-inducing factor. Besides this, rising expenditure capacities of consumers, significant growth in the e-commerce industry, the launch of touch-sensitive tactile watches, and increasing celebrity and influencer endorsements are supporting the market growth in the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Japan watch market report, along with forecasts for 2024-2032. Our report has categorized the market based on type, price range, distribution channel, and end user.

Type Insights:

  • Quartz
  • Mechanical 


The report has provided a detailed breakup and analysis of the market based on the type. This includes quartz and mechanical. According to the report, quartz represented the largest segment.

Price Range Insights:

  • Low-Range
  • Mid-Range
  • Luxury


A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes low-range, mid-range, and luxury. According to the report, low-range accounted for the largest market share.

Distribution Channel Insights:

  • Online Retail Stores
  • Offline Retail Stores


A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes online and offline retail stores. According to the report, offline retail stores accounted for the largest market share.

End User Insights:

  • Men
  • Women
  • Unisex


A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes men, women, and unisex. According to the report, men accounted for the largest market share.

Regional Insights:

  • Kanto Region
  • Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region


The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto, Kinki, Central/ Chubu, Kyushu-Okinawa, Tohoku, Chugoku, Hokkaido, and Shikoku region.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Japan watch market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Type
  • Price Range
  • Distribution Channel
  • End User
  • Region 
Types Covered Quartz, Mechanical
Price Ranges Covered Low-Range, Mid-Range, Luxury
Distribution Channels Covered Online Retail Stores, Offline Retail Stores
End Users Covered Men, Women, Unisex
Regions Covered Kanto, Kinki, Central/ Chubu, Kyushu-Okinawa,Tohoku, Chugoku, Hokkaido, Shikoku, Kanto, Kinki, Central/ Chubu, Kyushu-Okinawa, Tohoku, Chugoku, Hokkaido, Shikoku Region
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the Japan watch market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan watch market?
  • What is the breakup of the Japan watch market on the basis of type?
  • What is the breakup of the Japan watch market on the basis of price range?
  • What is the breakup of the Japan watch market on the basis of distribution channel?
  • What is the breakup of the Japan watch market on the basis of end user?
  • What are the various stages in the value chain of the Japan watch market?
  • What are the key driving factors and challenges in the Japan watch market?
  • What is the structure of the Japan watch market and who are the key players?
  • What is the degree of competition in the Japan watch market?

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan watch market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the Japan watch market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan watch industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Japan Watch Market Report by Type (Quartz, Mechanical), Price Range (Low-Range, Mid-Range, Luxury), Distribution Channel (Online Retail Stores, Offline Retail Stores), End User (Men, Women, Unisex), and Region 2024-2032
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