Japan Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032

Japan Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A8908
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Market Overview: 

The Japan wine market size is projected to exhibit a growth rate (CAGR) of 5.7% during 2024-2032. The changing consumer preferences toward western beverages, increasing wine imports, rising wine tourism, rapid growth of e-commerce and online retail, and wine education and sommelier culture represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Growth Rate 2024-2032 5.7%

Wine is an alcoholic beverage that humans have enjoyed for thousands of years. It is produced through the fermentation of grapes or other fruits, primarily using yeast. The natural sugars in the grapes are converted into alcohol and carbon dioxide during fermentation. Wine is available in various types and styles, influenced by factors such as the grape variety, climate, soil, winemaking techniques, and the aging process. Red wine is made from dark-colored grapes and typically has a fuller body and more robust flavors. White wine is made from light-colored grapes and is generally lighter and crisper. Rosé wine, on the other hand, is made from red grapes but has a shorter maceration period, resulting in a pink hue and a lighter taste. Beyond its cultural and historical significance, wine is also appreciated for its complexity and range of flavors. Different wines can exhibit a wide array of aromas and tastes, including fruity, floral, earthy, and oaky notes. Wine enthusiasts often analyze and describe wines based on their color, aroma, taste, acidity, tannins, and finish. Wine is enjoyed both on its own and as an accompaniment to food. It can complement and enhance the flavors of various dishes, making it a staple in many culinary traditions. Wine tasting and pairing have become popular activities, where individuals explore the nuances of different wines and discover the best combinations with specific foods.

Japan Wine Market Trends:

Japanese consumers have been shifting away from traditional alcoholic beverages like sake and beer and embracing wine as a popular choice. Wine is perceived as a sophisticated and cosmopolitan option, especially among the younger generation. Additionally, health-conscious trends and a growing interest in Western culture have also influenced the shift toward wine consumption. Additionally, Japan is one of the largest wine importers globally. The country's growing wine culture and demand have led to an influx of imported wines from various regions worldwide. Wine-producing countries like France, Italy, Spain, and Chile have gained prominence in the Japanese market. This diverse range of imports offers consumers a wide selection of styles, flavors, and price points to choose from. Other than this, wine tourism has gained popularity in Japan, with more vineyards and wineries opening their doors to visitors. Regions such as Yamanashi, Nagano, and Hokkaido are known for their wine production and attract tourists seeking wine-related experiences. Wine tastings, vineyard tours, and wine festivals have contributed to increased exposure and interest in wine among both locals and tourists. Besides this, the emergence of wine education programs and the rise of sommelier culture have contributed to a deeper understanding and appreciation of wine in Japan. Wine schools, certification programs, and sommelier competitions have created a community of wine enthusiasts and professionals. This has led to an increased demand for quality wines and elevated the overall wine culture in the country. In line with this, the Japanese government has implemented policies to promote wine consumption and support the domestic wine industry. Measures such as reduced tariffs on imported wines, tax incentives, and educational campaigns have made wine more accessible and encouraged domestic production. These initiatives have boosted consumer awareness and affordability, contributing to market growth.

Japanese Wine Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Japanese wine market report, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, color, distribution channel.

Product Type Insights:

  • Still Wine
  • Sparkling Wine
  • Fortified wine and Vermouth

The report has provided a detailed breakup and analysis of the market based on the product type. This includes still wine, sparkling wine, and fortified wine and vermouth.

Color Insights:

  • Red Wine
  • Rose Wine
  • White Wine

A detailed breakup and analysis of the market based on the color has also been provided in the report. This includes red wine, rose wine, and white wine.

Distribution channel Insights:

  • Off-Trade
  • On-Trade

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes off-trade and on-trade.

Regional Insights:

  • Kanto Region
  • Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto region, Kinki region, Central/Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku Region, Hokkaido region, and Shikoku region.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Japan wine market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Wine Report Coverage:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product Type
  • Color
  • Mode
  • Region 
Product Types Covered Still Wine, Sparkling Wine, and Fortified Wine and Vermouth
Colors Covered Red Wine, Rose Wine and White Wine
Distribution channels Covered Off-Trade, On-Trade
Regions Covered Kanto region, Kinki region, Central/Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the Japan wine market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan wine market?
  • What is the breakup of the Japan wine market on the basis of product type?
  • What is the breakup of the Japan wine market on the basis of color?
  • What is the breakup of the Japan wine market on the basis of distribution channel?
  • What are the various stages in the value chain of the Japan wine market?
  • What are the key driving factors and challenges in the Japan wine market?
  • What is the structure of the Japan wine market and who are the key players?
  • What is the degree of competition in the Japan wine market?

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan wine market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the Japan wine market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan wine industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market. 

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Japan Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032
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