Kefir Market Report by Nature (Conventional, Organic), Category (Flavored Kefir, Non-Flavored Kefir), Product Type (Milk Kefir, Water Kefir), Distribution Channel (Offline, Online), and Region 2024-2032

Kefir Market Report by Nature (Conventional, Organic), Category (Flavored Kefir, Non-Flavored Kefir), Product Type (Milk Kefir, Water Kefir), Distribution Channel (Offline, Online), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A12171
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Market Overview:

The global kefir market size reached US$ 2,031 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,466 Million by 2032, exhibiting a growth rate (CAGR) of 6.1% during 2024-2032. The rising preference for healthy snacks and drinks, the increasing number of lactose intolerant people, and the growing awareness among individuals regarding probiotic drinks represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 2,031 Million
Market Forecast in 2032
US$ 3,466 Million
Market Growth Rate 2024-2032 6.1%


Kefir is a fermented milk drink that has been consumed for centuries and is becoming increasingly popular in the health food industry. It is made by adding kefir grains, which look like small white or yellow clumps, to milk and allowing it to ferment for 24 to 48 hours. During fermentation, the yeast and bacteria in the kefir grains consume lactose in the milk and produce lactic acid, giving kefir a tangy flavor. It has numerous health benefits, including improving digestion, boosting the immune system, and reducing inflammation. It is also a good source of protein, calcium, and other essential nutrients, making it an excellent addition to a healthy diet. In addition, it contains a range of probiotics that can help to support gut health and improve overall digestion. Besides, kefir can be made from cow's milk, goat's milk, or non-dairy milk such as coconut or soy milk, making it suitable for vegan or lactose-intolerant individuals. Moreover, it can be consumed plain or flavored with fruit, honey, or other sweeteners. Owing to these benefits, kefir is widely consumed by health-conscious consumers across the globe.

kefir market

Kefir Market Trends:

The global kefir market is primarily driven by the growing consumer preference for natural, healthy, and functional foods. Nowadays, consumers are becoming aware of the benefits of consuming probiotics and fermented foods. In addition, the increasing prevalence of lactose intolerance and dairy allergies among individuals represents another major growth-inducing factor. Kefir can be made with non-dairy alternatives like coconut, soy, and almond milk, making it a suitable option for those who are unable to consume dairy products. Besides this, with the sudden outbreak of the coronavirus disease (COVID-19) pandemic, consumers are shifting toward probiotic drinks and seeking products that can support their immune systems and overall health. This, coupled with the availability of kefir products in a variety of formats, such as ready-to-drink bottles, powders, and capsules, has made it more accessible to consumers, thus propelling the market growth. Moreover, key players are launching innovative product variants in various flavors to expand their consumer base. For instance, Biotiful Dairy Ltd. recently launched a plant-based oat kefir drink in mango and strawberry flavors enriched with live cultures, vitamins B12 and B2 and no sugar or artificial ingredients. The brand also introduced the kefir cold brew coffee to attract health-conscious consumers. On account of these factors, the market is expected to witness positive growth in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global kefir market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on nature, category, product type, and distribution channel.

Nature Insights:

kefir market

  • Conventional
  • Organic
     

The report has provided a detailed breakup and analysis of the kefir market based on the nature. This includes conventional and organic.

Category Insights:

  • Flavored Kefir
  • Non-Flavored Kefir 
     

The report has provided a detailed breakup and analysis of the kefir market based on the category. This includes flavored and non-flavored kefir.

Product Type Insights:

  • Milk Kefir 
  • Water Kefir
     

A detailed breakup and analysis of the kefir market based on the product type has also been provided in the report. This includes milk and water kefir.

Distribution Channel Insights:

  • Offline 
  • Online
     

The report has also provided a comprehensive analysis of the kefir market based on the distribution channel. This includes offline and online.

Regional Insights:

kefir market

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global kefir market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Biotiful Dairy Ltd., Green Valley Creamery, Liberte Les Produits De Marque Inc., Lifeway Foods, Inc., Maple Hill Creamery, LLC., Nestlé S.A., Redwood Hill Farm & Creamery, Valio Ltd., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Nature
  • Category
  • Product Type
  • Distribution Channel
  • Region 
Natures Covered Conventional, Organic
Categories Covered Flavored Kefir, Non-Flavored Kefir
Product Types Covered Milk Kefir, Water Kefir
Distribution Channels Covered Offline, Online
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Biotiful Dairy Ltd., Green Valley Creamery, Liberte Les Produits De Marque Inc., Lifeway Foods, Inc., Maple Hill Creamery, LLC., Nestlé S.A., Redwood Hill Farm & Creamery, Valio Ltd., etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global kefir market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global kefir market?
  • What is the impact of each driver, restraint, and opportunity on the global kefir market?
  • What are the key regional markets?
  • Which countries represent the most attractive kefir market?
  • What is the breakup of the market based on the nature?
  • Which is the most attractive nature in the kefir market?
  • What is the breakup of the market based on the category?
  • Which is the most attractive category in the kefir market?
  • What is the breakup of the market based on the product type?
  • Which is the most attractive product type in the kefir market?
  • What is the breakup of the market based on distribution channel?
  • Which is the most attractive distribution channel in the kefir market?
  • What is the competitive structure of the global kefir market?
  • Who are the key players/companies in the global kefir market?

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the kefir market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global kefir market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the kefir industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Kefir Market Report by Nature (Conventional, Organic), Category (Flavored Kefir, Non-Flavored Kefir), Product Type (Milk Kefir, Water Kefir), Distribution Channel (Offline, Online), and Region 2024-2032
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