Kids Bicycle Market Report by Type (Battery Operated, Conventional), Size (Less than 12 Inch, 12 Inch-14 Inch, 14 Inch-16 Inch, 16 Inch-18 Inch, 18 Inch-20 Inch, 20 Inch-24 Inch), Distribution Channel (Offline, Online), and Region 2024-2032

Kids Bicycle Market Report by Type (Battery Operated, Conventional), Size (Less than 12 Inch, 12 Inch-14 Inch, 14 Inch-16 Inch, 16 Inch-18 Inch, 18 Inch-20 Inch, 20 Inch-24 Inch), Distribution Channel (Offline, Online), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A7147
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Kids Bicycle Market Size:

The global kids bicycle market size reached US$ 4.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.6 Billion by 2032, exhibiting a growth rate (CAGR) of 2.58% during 2024-2032. The market is experiencing steady growth driven by rising health and fitness awareness, increasing environmental consciousness, rapid urbanization, growing safety awareness, and increasing promotion of active lifestyles.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 4.4 Billion
Market Forecast in 2032
US$ 5.6 Billion
Market Growth Rate 2024-2032 2.58%

Kids Bicycle Market Analysis:

  • Market Growth and Size: The market is witnessing steady growth, driven by the increasing demand driven by factors such as, rising health consciousness and outdoor activities.
  • Technological Advancements: Technological advancements have played a role in the evolution of kids' bicycles, with features such as, lightweight materials, improved safety mechanisms, and smart connectivity options becoming prevalent. These innovations enhance the overall riding experience and safety.
  • Industry Applications: Kids bicycles primarily cater to children and parents looking for a healthy and enjoyable form of physical activity. They are essential tools for leisure, transportation, and skill development among children.
  • Geographical Trends: Geographically, the market is distributed globally, with strong demand in regions such as North America, Europe, and Asia-Pacific. Emerging markets in Asia are showing notable growth due to increasing disposable incomes.
  • Competitive Landscape: The market is highly competitive, with numerous manufacturers and brands vying for market share. Established players and new entrants compete to offer quality, innovative designs, and affordability.
  • Challenges and Opportunities: Challenges include rising material costs and safety concerns. However, opportunities exist in catering to specific niches, such as eco-friendly bicycles, and expanding into untapped markets.
  • Future Outlook: The future of the global kids' bicycle market appears promising. Increasing awareness about health and environmental issues, coupled with continuous innovation, is likely to drive sustained growth in the industry. Expanding market reach through e-commerce channels is also expected to play a pivotal role in reaching a broader consumer base.

Global Kids Bicycle Market

Kids Bicycle Market Trends:

Health and Fitness Awareness

In recent years, there has been a growing awareness about the importance of physical health and fitness, among both adults and children. Parents and caregivers are increasingly concerned about sedentary lifestyles and screen time, leading them to encourage outdoor activities such as, cycling. Kids' bicycles play a crucial role in promoting physical activity among children. With childhood obesity and related health issues on the rise, parents see bicycles as a means to keep their children active and fit. This awareness about the health benefits associated with cycling is a significant driving force behind the global kids' bicycle market.

Increasing Environmental Consciousness

Concerns about environmental sustainability and reducing carbon footprints have gained momentum worldwide. Kids' bicycles, being eco-friendly and emitting zero emissions, align with this trend. Parents are increasingly choosing bicycles over short car trips, contributing to a greener environment. Additionally, manufacturers are focusing on producing sustainable, eco-friendly bicycle materials, further driving demand.

Rapid Urbanization

The rapid urbanization and the expansion of cities have led to increased traffic congestion and concerns about air quality. As a result, parents are turning to bicycles as a practical and efficient means of transportation for their children. The compact size and maneuverability of kids' bicycles make them a convenient choice for urban families, contributing to their popularity.

Safety Awareness

Safety is a paramount concern for parents when it comes to the activities of their children. The development of advanced safety features in kids' bicycles, such as improved braking systems, protective gear, and enhanced visibility, has reassured parents and boosted confidence in letting their children ride bicycles. This factor has significantly driven the market, as parents prioritize the safety of their kids during outdoor activities.

Promotion of Active Lifestyle

The digital age has brought concerns about excessive screen time and its impact on the health of children. Parents are actively seeking ways to promote an active lifestyle for their kids, and cycling aligns perfectly with this objective. Kids' bicycles offer an enticing alternative to video games and television, encouraging children to enjoy the outdoors while staying active and engaged. This shift toward promoting an active lifestyle has led to a rise in demand for kids' bicycles globally.

Kids Bicycle Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on type, size, and distribution channel.

Breakup by Type:

  • Battery Operated
  • Conventional

Conventional accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes battery operated and conventional. According to the report, conventional represented the largest segment.

Conventional kids' bicycles represent a significant segment of the market, catering to parents and children who prefer the classic, pedal-powered experience. These bicycles are characterized by their simplicity, relying solely on the physical effort of the rider to move. They come in various sizes, designs, and styles, making them suitable for a wide age range, from toddlers to teenagers. One key advantage of conventional kids' bicycles is their affordability and ease of maintenance. They are cost-effective for parents and provide a practical way to teach children essential biking skills, balance, and coordination. Conventional bicycles are also seen as a traditional and trusted choice, often associated with nostalgic family bonding experiences.

Battery-operated kids' bicycles represent a dynamic and innovative segment of the market, fueled by advancements in technology and changing consumer preferences. These bicycles are equipped with electric motors powered by rechargeable batteries, providing an additional source of propulsion to assist young riders. One of the key attractions of battery-operated kids' bicycles is the ease of riding. These bikes are especially suitable for younger children who may lack the physical strength or stamina for long rides. The electric assist feature makes it less tiring and more enjoyable, encouraging kids to explore and ride longer distances. Safety features in battery-operated bicycles include speed limiters and responsive braking systems, addressing parents' concerns about control and safety. Additionally, many models offer adjustable levels of electric assistance, allowing parents to gradually increase the difficulty as the biking skills of their child improves.

Breakup by Size:

  • Less than 12 Inch
  • 12 Inch-14 Inch
  • 14 Inch-16 Inch
  • 16 Inch-18 Inch
  • 18 Inch-20 Inch
  • 20 Inch-24 Inch

12 inch-14 inch holds the largest share in the industry

A detailed breakup and analysis of the market based on the size have also been provided in the report. This includes less than 12 inch, 12 inch-14 inch, 14 inch-16 inch, 16 inch-18 inch, 18 inch-20 inch, and 20 inch-24 inch. According to the report, 12 inch- 14 inch accounted for the largest market share.

The 12 to 14-inch segment is tailored for kids aged 3 to 5. These bicycles bridge the gap between balance bikes and full-fledged pedal bikes, with a focus on teaching youngsters how to pedal and steer. They feature sturdy frames, training wheels, and colorful designs to engage young riders while ensuring their safety.

Bicycles with wheel sizes less than 12 inches are typically designed for the youngest riders, usually between 2 to 4 years old. These pint-sized bikes provide a safe and stable platform for toddlers to develop their balance and coordination skills. They often come with training wheels and simple designs to ensure safety. Parents appreciate their durability and ease of use as they introduce their children to cycling.

Children aged 4 to 7 typically graduate to bikes in the 14 to 16-inch range. These bikes offer increased stability, improved control, and enhanced features such as, handbrakes. Parents often choose these models for their durability and long-term use as kids grow and gain confidence in their cycling abilities.

As children become more skilled riders, the 16 to 18-inch segment accommodates their development. Bicycles in this size range are suitable for kids aged 6 to 9. They come with advanced features such as, gears, multiple speeds, and improved suspension, enabling young cyclists to handle various terrains with ease.

For older kids aged 8 to 12, the 18 to 20-inch bikes offer increased performance and durability. These models often include more gears, better suspension, and larger frame sizes to support growing riders. They are designed to handle off-road adventures and longer rides.

The 20 to 24-inch segment is the largest in the kids' bicycle market, catering to adolescents aged 10 to 16. These bikes are built for serious young cyclists who may engage in competitive cycling or more challenging terrains. They feature advanced components, lightweight materials, and precision engineering.

Breakup by Distribution Channel:

  • Offline
  • Online

Offline represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline and online. According to the report, offline represented the largest segment.

Offline distribution channels encompass traditional brick-and-mortar stores, such as bicycle shops, department stores, and sporting goods stores. In the kids bicycle market, these physical outlets continue to hold significant relevance due to the tangible experience they offer. Parents and guardians can physically examine and test the bicycles, ensuring the right fit and quality. The sales associates at these stores often provide valuable insights and guidance, aiding consumers in making informed purchasing decisions. Moreover, offline channels facilitate immediate gratification, as consumers can take the product home on the same day.

The online distribution channel has gained substantial traction in recent years, owing to the proliferation of e-commerce platforms. Consumers are increasingly turning to online retailers, seeking convenience and a vast array of options. Online stores offer an extensive selection of kids' bicycles, often featuring competitive pricing and detailed product information. Consumers can conveniently compare different models, read reviews, and make purchases from the comfort of their homes. Additionally, the online channel caters to a global audience, making it easier for manufacturers and brands to reach a broader market. It is worth noting that online sales are particularly popular among tech-savvy parents who prefer the ease of browsing and ordering online.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Europe leads the market, accounting for the largest kids bicycle market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

In Europe, the kids bicycle market remains robust, with a growing focus on safety and environmental sustainability. European parents prioritize quality and safety features when choosing bicycles for their children. The region is also witnessing an uptick in e-bikes designed specifically for youngsters, aligning with the broader trend toward eco-friendly transportation options. Government initiatives promoting cycling as a healthy and eco-conscious mode of transport are further boosting the market.

North America kids bicycle market is characterized by a diverse range of offerings, from traditional bikes to the latest tech-infused models. Safety regulations and parental concerns drive innovation in design and materials. With increasing childhood obesity rates, there is a growing emphasis on promoting outdoor activities such as, biking. E-commerce channels play a significant role in distribution, making it convenient for parents to choose from a wide variety of options.

Asia Pacific dominates the global kids bicycle market, driven by its large population and growing middle class. Affordable and practical options are in high demand here. Local manufacturers cater to a range of budgets, making cycling accessible to a broader demographic. The vibrant cycling culture of the region and urbanization trends further fuel the growth of the market.

In Latin America, the kids bicycle market is on an upward trajectory. The increasing urbanization and focus on sustainable transportation solutions of the region, bode well for the industry. Safety and durability are paramount for parents, and local manufacturers are increasingly meeting these demands. Government initiatives aimed at promoting cycling for health and environmental reasons are expected to drive future growth.

The kids bicycle market in the Middle East and Africa is experiencing steady growth, primarily driven by increasing awareness about the importance of physical activity among children. Safety features and affordability are key factors in product selection. While the market is smaller compared to other regions, it shows potential for expansion as more families prioritize outdoor activities and exercise.

Leading Key Players in the Kids Bicycle Industry:

The key players in the market are actively engaging in several strategic initiatives to maintain their competitive edge and cater to evolving consumer demands. These companies are placing a strong emphasis on innovation and product development. They are continually introducing new and improved bicycle models that prioritize safety, durability, and the latest technological features. These innovations attract parents seeking the best for their children and also align with sustainability trends, such as lightweight materials and eco-friendly manufacturing processes. Moreover, market leaders are expanding their distribution networks, both through traditional retail channels and e-commerce platforms. This broader reach ensures that their products are accessible to a wider consumer base. Collaborations and partnerships with schools, sports clubs, and other organizations are also common strategies to promote their brand and foster a love for cycling among kids.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Cannondale
  • Fuji Bikes
  • Giant Bicycles
  • GT Bicycles
  • Haro Corporation
  • Hero Cycles Ltd.
  • Kona
  • Merida Bikes
  • Samchuly Co. Ltd.
  • Scott Sports SA
  • Specialized Bicycle Components
  • Tianjin Fuji-Ta Co. Ltd.
  • Trek Bicycle Corporation

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

  • December, 2022: SCOTT Sports SA, a renowned global player in the sports equipment and bicycle industry, has taken a strategic step to expand its presence and operations in North India by establishing a technology center through its subsidiary, Scott Sports India. This move marks a significant development in the commitment of the company to meeting the needs of the Indian market.
  • February 18, 2022: Hero Cycles has strategically curated an enviable children’s bicycle portfolio by collaborating with beloved characters and personalities, such as Doraemon, Jimmy, and Jordan, as reported by The Retail Times. This move demonstrates Hero Cycles' astute understanding of the market dynamics and the preferences of young riders. The partnership with Doraemon, an iconic animated character, adds a touch of nostalgia and familiarity to their product range, making it immensely appealing to both children and parents. Doraemon's association infuses fun into the cycling experience and invokes a sense of trust in the brand.

Kids Bicycle Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Type
  • Size
  • Distribution Channel
  • Region
Types Covered Battery Operated, Conventional
Sizes Covered Less Than 12 Inch, 12 Inch-14 Inch, 14 Inch-16 Inch, 16 Inch-18 Inch, 18 Inch-20 Inch, 20 Inch-24 Inch.
Distribution Channels Covered Offline, Online
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Cannondale, Fuji Bikes, Giant Bicycles, GT Bicycles, Haro Corporation, Hero Cycles Ltd., Kona, Merida Bikes, Samchuly Co. Ltd., Scott Sports SA, Specialized Bicycle Components, Tianjin Fuji-Ta Co. Ltd., Trek Bicycle Corporation etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the kids bicycle market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global kids bicycle market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the kids bicycle industry and its attractiveness.
  • The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global kids bicycle market was valued at US$ 4.4 Billion in 2023.

We expect the global kids bicycle market to exhibit a CAGR of 2.58% during 2024-2032.

The rising demand for cycling as a part of physical fitness regime from an early age, along with the introduction of two-seater bicycles, wherein both are facilitated with pedals preferred by same-aged siblings, is primarily driving the global kids bicycle market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of kid’s bicycles.

Based on the type, the global kids bicycle market can be segmented into battery operated and conventional. Currently, conventional accounts for the majority of the global market share.

Based on the size, the global kids bicycle market has been divided into less than 12 inch, 12 inch-14 inch, 14 inch-16 inch, 16 inch-18 inch, 18 inch-20 inch, and 20 inch-24 inch. Among these, 12 inch-14 inch currently holds the largest market share.

Based on the distribution channel, the global kids bicycle market can be segregated into online and offline. Currently, offline exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa, where Europe currently dominates the global market.

Some of the major players in the global kids bicycle market include Cannondale, Fuji Bikes, Giant Bicycles, GT Bicycles, Haro Corporation, Hero Cycles Ltd., Kona, Merida Bikes, Samchuly Co. Ltd., Scott Sports SA, Specialized Bicycle Components, Tianjin Fuji-Ta Co. Ltd., Trek Bicycle Corporation, etc. 

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Kids Bicycle Market Report by Type (Battery Operated, Conventional), Size (Less than 12 Inch, 12 Inch-14 Inch, 14 Inch-16 Inch, 16 Inch-18 Inch, 18 Inch-20 Inch, 20 Inch-24 Inch), Distribution Channel (Offline, Online), and Region 2024-2032
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