Kids Scooter Market Report by Product (2 Wheel, 3 Wheel), Distribution Channel (Offline, Online), and Region 2024-2032

Kids Scooter Market Report by Product (2 Wheel, 3 Wheel), Distribution Channel (Offline, Online), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A8173
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Kids Scooter Market Size:

The global kids scooter market size reached US$ 54.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 100.3 Million by 2032, exhibiting a growth rate (CAGR) of 6.98% during 2024-2032. The global kids scooter market is primarily driven by the increasing parental focus on outdoor activities for children, rising awareness of health benefits associated with physical exercise, and the escalating popularity of scooters as a convenient and eco-friendly mode of transportation for kids.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 54.6 Million
Market Forecast in 2032
US$ 100.3 Million
Market Growth Rate 2024-2032 6.98%

Kids Scooter Market Analysis:

  • Major Market Drivers: The kids scooter market is primarily driven by the increasing focus of parents on outdoors and sports for the child along with the high popularity of scooters as a fun and environmental one stop way of transportation. Additionally, rising disposable incomes and urbanization contribute to market growth as parents seek to provide their children with recreational and mobility options.
  • Key Market Trends: The kids scooter market is experiencing significant growth driven by the appearance of the latest elements with adjustable height, LED lights and foldable designs, which are accepted by customers who are looking for more safety, comfort, and variety. Moreover, the expansion of online retail channels and the emergence of electric scooters for kids reflect ongoing market innovation and diversification.
  • Geographical Trends: Developed regions such as North America and Europe exhibit mature markets with high adoption rates, driven by strong consumer awareness and purchasing power. Unlike the economies in APAC & LA where they observed significant market expansion which resulted from urbanization, increments in people's disposable incomes, and growing demand for recreational products.
  • Competitive Landscape: Some of the major market players in the kids scooter industry include Decathlon Sports India Pvt Ltd., Fuzion Pro Scooter, Globber, iScootbike Ltd., Micro Scooters Ltd., Radio Flyer Inc., Razor USA LLC., Smoby Toys Sas, Swifty Scooters, Xiaomi Inc, among many others.
  • Challenges and Opportunities: The kids scooter market faces challenges such as rising concerns regarding safety and regulatory compliance, particularly with the increasing popularity of electric scooters. Furthermore, the competitors from the alternative leisurely activities and the raw material cost fluctuations are also among the major challenges faced by the market players. However, the kids scooter market recent opportunities include ongoing product innovation, expanding distribution channels, and untapped potential in emerging markets, offering avenues for growth and market penetration.

Kids Scooter Market Trends:

Rising Environmental Awareness:

As environmental awareness increases, parents prefer eco-friendly transportation like scooters for their children as a viable choice for a ride. According to data from the Environmental Protection Agency (EPA), air pollution levels are on the rise, with an increase of 15% in particulate matter concentration over the past decade. This troubling trend has escalated the necessity of focusing on activities that cut down emissions in the transportation sector. As a result, parents are increasingly turning to scooters, which produce zero emissions and contribute to cleaner air in urban areas. This orientation towards environmentally friendly solutions is in line with growing social tendency of sustainability, which in turn stimulates the demand of kids scooters to the parents interested in reduction of their environmental footprint and, at the same time, want to provide pleasurable and risk-free means of transportation for their kids.

Rising Parental Emphasis on Outdoor Activities:

Due to the growing prevalence of sedentary lifestyles among children, parents are encouraging scooter rides to promote physical activities which lead to good health outcomes as a whole. According to reports from the Centers for Disease Control and Prevention (CDC), there is about a 33% chance that a given child will engage in physical activity every day, and such a low percentage clearly shows that there must be some other alternative recreation options. Scooter riding engages children and makes the exploring process of the natural surroundings fun. Since the parents become more and more aware of the significance of physical activity to be done on a regular basis to prevent of obesity and to promote the overall health of their children, there has been a rise in demand for scooters as an outdoor recreation device, thus propelling the kids scooter market growth.

Increasing Focus on Eco-friendly Transportation:

The kids scooter market is also driven by the intensifying eco-friendly modes of transportation. Due to the recent rise of environmental awareness, more parents are looking for new ways of transport for their children, apart from conventional means. Based on the research commissioned by the Environmental Protection Agency (EPA), transportation is the source of the largest amount of the greenhouse gas emission in the United States. Hence, an increase in the demand for such cleaner options like scooters which are much less harmful to the environment is observed. As a result, in the last few years, several kids' scooters have been sold with the aim or being a greener and eco-friendly mode of transportation for short distances.

Kids Scooter Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

  • 2 Wheel
  • 3 Wheel

3 wheel accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes 2 wheel and 3 wheel. According to the report, 3 wheel represented the largest segment.

3-wheel scooters dominate the kids scooter market due to numerous as it offers an enhanced stability feature that allows kids to elevate their balance and ride with confidence hence protecting them from accidents. Additionally, adjustable handlebars and ergonomic design scooters allow children to adjust to their changes properly and grow comfortably. Besides those, the improvement in handling and control as well as the level of convenience fuel the desire for 3-wheel scooters from parents with kids who still can't handle 2-wheeler effectively. As per the latest statistics by the Consumer Product Safety Commission (CPSC) in the past year 3-wheel scooter sales increased up by 25%. This is evidence of the growing demand and popularity of these scooters in the ever-changing market.

Breakup by Distribution Channel:

  • Offline
  • Online

Offline holds the largest share of the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online. According to the report, offline accounted for the largest market share.

Offline distribution channels drive the kids scooter market demand as brick-and-mortar stores provide a tactile shopping environment which enables customers to try out scooters, compare features and make an informed choice before buying. On the other hand, offline retailers provide personalized customer service and highly professional advice, which results in trust and confidence of consumers. For instance, apart from online stores, brick-and-mortar stores contribute to immediate product availability and the absence of shipping delays to make last-minute purchasing easy. As per the recent census data in the U.S showed that more than 80% of offline shopping was still preferred thus proving the continued significance of physical stores in the market for kids scooters.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Europe leads the market, accounting for the largest kids scooter market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represented the largest regional market for kids scooter.

Europe dominates the market due to the implementation of stringent safety regulations and the high-quality standards which guarantee that the scooters comply with high-quality requirements, therefore consumers feel secure and trust which in turn boost demand. Apart from this, setting an example of outside activities and healthy lives fosters the popularity among children of riding scooters. Moreover, Europe with its strong infrastructure and urban planning systems has become very favorable environment to scooter transportation, where the bike lanes and pedestrian-friendly places are normally located. As stated in the statistics of Eurostat, which is the European Union's statistic agency, the European kids' scooters market foresees a growth of 6% per annum in the next five years due to high demand and persistent budgets.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the kids scooter industry include Decathlon Sports India Pvt Ltd., Fuzion Pro Scooter, Globber, iScootbike Ltd., Micro Scooters Ltd., Radio Flyer Inc., Razor USA LLC., Smoby Toys Sas, Swifty Scooters, Xiaomi Inc.

    (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
  • The kids scooter market companies are innovating and upgrading their offerings to satisfy the dynamic consumer preferences. Companies such as Micro Kickboard, Razor, Globber, and Micro Mobility Systems AG among others are working with the aim of improving safety features, innovating eco-friendly materials and incorporating advanced technology into their scooters. They are also diversifying product lines which include different styles, and sizes to meet the needs of people of different ages as well as preferences. Furthermore, these crucial players advertising campaigns facilitate to familiarize parents with benefits of scooter-riding for children health - in terms of fitness, and even well-being. For instance, In the month of June 2021, for the first time in the US, Woom launched their electric bike for kids. It consists of various features which include hydraulic disc brakes, FAZUA drive system, and it comes in super light aluminum frame.

Kids Scooter Market News:

  • In June 2022, Kawasaki launched a 2-wheeled electic scooter specifically meant for children aged between three to eight years old. This example of the kids scooter market recent developments is specifically targeted for children to train balance during the process of making the experience of cruising enjoyable. In search of new exhilarating means of communication in a digitalized world, Kawasaki’s E-Scooter design provides safe and attractive options to young people outdoor adventures.
  • In April 2022, Globber launched latest set of new products with the newest design concept. In the range, we have a kiddie trike, two go-scooter types, and a baby trike, and tricycle style. These niches are in line with Globber's intent to enhance outdoor activities and foster physical exercises around the world among consumers, and the range ultimately caters to people of different age groups and riders.

Kids Scooter Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Product
  • Distribution Channel
  • Region
Products Covered 2 Wheel, 3 Wheel
Distribution Channels Covered Offline, Online
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Decathlon Sports India Pvt Ltd., Fuzion Pro Scooter, Globber, iScootbike Ltd., Micro Scooters Ltd., Radio Flyer Inc., Razor USA LLC., Smoby Toys Sas, Swifty Scooters, Xiaomi Inc., etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the global kids scooter market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global kids scooter market?
  • What is the impact of each driver, restraint, and opportunity on the global kids scooter market?
  • What are the key regional markets?
  • Which countries represent the most attractive kids scooter market?
  • What is the breakup of the market based on the product?
  • Which is the most attractive product in the kids scooter market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the kids scooter market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global kids scooter market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the kids scooter market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global kids scooter market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the kids scooter industry and its attractiveness.
  • The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
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Kids Scooter Market Report by Product (2 Wheel, 3 Wheel), Distribution Channel (Offline, Online), and Region 2024-2032
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