Konjac Market

Market Overview:

The global konjac market size reached US$ 1.69 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 2.63 Billion by 2028, exhibiting a growth rate (CAGR) of 7.90% during 2023-2028. The increasing demand for clean label and natural ingredients, rising focus on weight management and digestive health, the paradigm shift towards plant-based diets, and the growing influence of social media and digital marketing in promoting sustainable and eco-friendly practices represent some of the factors that are propelling the market.

Konjac, also known as Amorphophallus konjac, is a perennial plant native to the warm and subtropical regions of Eastern Asia, particularly Japan, China, and Korea. It belongs to the Araceae family and is primarily cultivated for its starchy tuberous roots, which are rich in glucomannan, a water-soluble dietary fiber. When konjac flour or powder comes into contact with liquid, it forms a highly viscous gel. This property makes konjac an excellent thickening agent, emulsifier, and stabilizer in food products. Additionally, the gel-forming ability of the product contributes to its role in weight management as it provides a sense of fullness and reduces appetite. This makes it a favored ingredient in low-calorie and diet foods.

The global market is primarily driven by the increasing demand for organic plant-based ingredients in the food and beverage industry is propelling the market. With consumers becoming more health-conscious and adopting products free from artificial additives, it is augmenting the market demand. In line with this, the rising prevalence of obesity and lifestyle-related diseases is fueling the product demand in the pharmaceutical and nutraceutical sectors. Furthermore, the growing influence of social media and digital marketing in promoting sustainable and eco-friendly practices facilitating konjac-based products is driving the adoption of various derived ingredients in cosmetic products. With the increasing focus on environmentally friendly alternatives, it offers a biodegradable and renewable option compared to its chemical counterparts. Additionally, the expanding vegan and vegetarian population are creating lucrative opportunities in the market. Some of the other factors contributing to the market include rapid urbanization, inflating disposable income levels and extensive research and development (R&D) activities conducted by key players.

Konjac Market Trends/Drivers:

Increasing Demand for Clean Label and Natural Ingredients

The demand for clean label and natural ingredients has been a significant driving force in the global market. Consumers are increasingly seeking products with transparent and easily understandable ingredient lists, free from artificial additives and chemicals. With its natural origin and versatile properties, it fits the requirements of clean label products. It is known for its ability to enhance the texture, viscosity, and stability of various food products, serving as a valuable substitute for synthetic additives. The clean label trend extends beyond the food industry, with personal care and cosmetic products also embracing natural ingredients. Numerous derived substances, such as glucomannan, are widely used in skincare products due to their gentle and nourishing characteristics. The growing preference for clean label and natural ingredients is expected to drive the product demand in multiple sectors.

Rising Focus on Weight Management and Digestive Health

Weight management and digestive health have become prominent concerns for individuals worldwide. The prevalence of obesity and lifestyle-related diseases has sparked an increased interest in natural solutions for weight loss and healthy digestion. With its glucomannan content and water-absorbing properties, konjac has gained recognition as a dietary fiber that aids in weight management. When consumed, glucomannan forms a viscous gel in the stomach, creating a feeling of fullness and reducing appetite. This makes konjac a valuable ingredient in weight loss products, supplements, and low-calorie foods. Additionally, it acts as a prebiotic, promoting the growth of beneficial gut bacteria and supporting digestive health. As the focus on weight management and digestive well-being continues to grow, the demand for various byproducts is expected to increase.

The global shift towards plant-based diets

The global shift towards plant-based diets and the growing vegan and vegetarian population have significantly influenced the global market. Konjac, being a plant-based ingredient, aligns with the principles and dietary choices of vegans and vegetarians. It serves as an excellent substitute for animal-derived ingredients and additives in various food products. Konjac-based alternatives to meat, such as konjac-based noodles or meat analogs, have gained popularity among consumers seeking plant-based protein sources. Moreover, it is inherently gluten-free and allergen-free, making it suitable for individuals with dietary restrictions and food allergies. The expanding vegan and vegetarian population presents a substantial market opportunity for konjac-based products, encouraging further innovation and product development to cater to this growing consumer segment.

Konjac Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global konjac market report, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on product type, end use industry, and distribution channel.

Breakup by Product Type:

• Gum
• Flour
• Dietary Fiber
• Sponge
   

Flour represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the product type. This includes gum, flour, dietary fiber, and sponge. According to the report, flour represented the largest segment.

The flour segment witnesses an augmented demand due to the gluten-free nature, high fiber content, and rapid product utilization as an ingredient in gluten-free flour alternatives. The flour is used as a substitute for traditional wheat flour in gluten-free baking, providing structure, moisture retention, and improved texture in gluten-free bread, cakes, and pastries.

On the other hand, in the gum segment, the product serves as a natural binder and stabilizer, enhancing the texture and quality of chewing gum. Its ability to improve chewability and contribute to the desired gum consistency makes it a preferred ingredient among gum manufacturers. The gum segment offers advantages such as improved mouthfeel, prolonged flavor release, and the ability to create sugar-free or low-sugar gum formulations. As consumers seek innovative and enjoyable gum products, the Gum segment drives the demand for gum additives.

Furthermore, the dietary fiber derived from konjac, known as glucomannan, offers benefits such as promoting satiety, aiding digestion, and supporting weight management. This has led to the incorporation of this dietary fiber in various dietary supplements, fiber bars, and functional foods targeting consumers seeking increased fiber intake and improved digestive health.

Besides this, the sponge segment is experiencing significant growth due to the rising popularity in the personal care and beauty industry as a natural and gentle exfoliating and cleansing tool. The unique texture of the sponge made from the product, combined with its ability to absorb impurities and excess oil, makes it an attractive choice for skincare enthusiasts seeking eco-friendly and non-irritating alternatives.

Breakup by End Use Industry:

• Food and Beverages
• Pharmaceutical
• Cosmetics
   

Food and beverages accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the end use industry. This includes food and beverages, pharmaceutical, and cosmetics. According to the report, food and beverages represented the largest segment.

In the food and beverages segment, the increasing demand for healthy and low-calorie food products is a key driver for the market. The product is preferred for its natural thickening, stabilizing, and gelling properties, making it a versatile ingredient in various food formulations. It is used in products such as low-calorie desserts, vegan meat alternatives, and gluten-free pasta, where it helps create desirable textures while reducing caloric content. The rise in health-conscious consumers seeking nutritious food options has led to the incorporation of the product in a wide range of food and beverage products.

On the other hand, the pharmaceutical segment benefits from the potential health benefits of the product, making it a valuable ingredient in the production of dietary supplements and pharmaceutical products. It helps aid in weight management, as well as has potential to regulate blood sugar levels, which has garnered attention from the pharmaceutical industry. It is often used in the development of weight loss supplements and formulations aimed at promoting satiety and controlling appetite. The soluble fiber contributes to its use in pharmaceutical products designed to regulate bowel movements and support digestive health. As the demand for natural and effective dietary supplements continues to grow, the pharmaceutical segment drives widespread product adoption.

Furthermore, the cosmetics segment is driven by the growing consumer preference for natural and organic personal care products. It finds application in skincare formulations due to its gentle and nourishing properties. Therefore, it is often used in facial cleansers, exfoliators, and sponges, where it helps remove impurities and gently exfoliate the skin without causing irritation. The moisture-retaining capacity of konjac also contributes to its use in moisturizers, serums, and masks, providing hydration and improving the overall texture of the skin. The rising demand for clean beauty products and the increasing awareness of the potential harmful effects of certain synthetic ingredients have propelled the cosmetics segment.

Breakup by Distribution Channel:

• Supermarket and Hypermarket
• Specialty Stores
• Online Channels
• Others
   

Supermarket and hypermarket accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarket and hypermarket, specialty stores, online channels, and others. According to the report, supermarket and hypermarket represented the largest segment.

Some of the factors driving the supermarket and hypermarket segment include the wide product assortment and convenience offered by these large-scale retail outlets. Supermarkets and hypermarkets serve as one-stop destinations for consumers, providing them with easy access to a variety of related products. Additionally, the strong presence of established brands and the ability to compare and choose from different options contribute to the growth of this segment. Furthermore, the growing consumer preference for shopping in these retail formats, driven by factors such as competitive pricing, promotional activities, and the availability of diverse product categories, is impelling the segment growth.

On the other hand, the specialty stores segment is driven by factors such as the exclusive product range and expertise these stores offer. Specialty stores focus on niche markets and cater to specific consumer preferences. Specialty stores provide a dedicated platform for consumers seeking a wide range of this plant-based food, pharmaceutical, cosmetic, and dietary fiber products. These stores often emphasize product quality, uniqueness, and specialized knowledge, which attract consumers who prioritize a tailored shopping experience and are willing to explore new and innovative product offerings.

Additionally, the online channels segment is experiencing growth due to the convenience, accessibility, and extensive product range offered by e-commerce platforms. Online channels provide a wide variety of products from different brands and suppliers, enabling consumers to compare prices, read reviews, and make informed purchase decisions. The ease of online shopping, with doorstep delivery and flexible payment options, appeals to a large consumer base. Moreover, the rising penetration of smartphones, internet connectivity, and digital payment systems has further fueled the adoption of online channels for purchasing.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific exhibits a clear dominance, accounting for the largest konjac market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. 

In the Asia Pacific, the major factors driving the market include the increasing consumer awareness of healthy eating habits, the rising prevalence of lifestyle-related diseases, and the demand for natural and plant-based ingredients. The region's well-established food and beverage industry, along with the growing health-conscious population, presents opportunities for various byproducts. Moreover, the presence of major pharmaceutical and cosmetic companies in Asia Pacific also supports the product demand in these sectors. Furthermore, the inclination towards sustainable and eco-friendly products in the region, coupled with the popularity of online shopping, contributes to the growth of the market through online channels.

Competitive Landscape:

The key players are investing in research and development activities to explore new applications and product formulations. They are developing innovative byproducts that cater to the changing consumer preferences and trends. The players are also establishing production facilities, distribution networks, and sales channels in emerging markets. In addition to this, they are forging strategic alliances with suppliers, distributors, retailers, and other industry stakeholders to enhance their market penetration and distribution capabilities. Furthermore, the major players are investing in marketing campaigns, advertising, and digital marketing to educate consumers about the product benefits and uses by leveraging social media platforms, influencers, and online content. Moreover, these companies are actively participating in industry exhibitions, trade shows, and events to showcase their product offerings and engage with potential customers. The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Andi-Johnson Group
• Baoji Konjac Chemcial Co. Ltd.
• Ishibashiya Co. Ltd.
• Kalys SA
• NOW Foods
• Slendier
• The Konjac Sponge Company

Konjac Market Report Scope:

Key Questions Answered in This Report:

• How has the global konjac market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global konjac market?
• What is the impact of each driver, restraint, and opportunity on the global konjac market?
• What are the key regional markets?
• Which countries represent the most attractive konjac market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the konjac market?
• What is the breakup of the market based on the end use industry?
• Which is the most attractive end use industry in the konjac market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the konjac market?
• What is the competitive structure of the global konjac market?
• Who are the key players/companies in the global konjac market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the konjac market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global konjac market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the konjac industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.