The Latin America e-cigarette market is currently witnessing strong growth. Also known as e-cigs and vape pens, e-cigarettes are battery-operated devices manufactured using cartridge, mouthpiece, atomizer and batteries. These devices contain nicotine, humectant and flavorings, which are heated at a high temperature to retain moisture and produce an aerosol. They can resemble cigars or USB memory sticks and provide a sensation of smoking tobacco. At present, they are increasingly being adopted by young adults in the Latin American region on account of their cost-effectiveness.
Rising awareness about respiratory illness and diseases is increasing the willingness among individuals to quit smoking, which, in turn, is positively influencing the overall sales of e-cigarettes in the Latin America region. This can be attributed to the positive perception toward e-cigarettes. Apart from this, the easy availability of a wide range of product flavors via online distribution channels is catalyzing the market growth. Furthermore, leading players in the industry are relying on social media platforms to implement innovative promotional strategies and expand their consumer base in the region. Besides this, they are also introducing next-generation product variants that involve refillable, pre-filled pod systems, which is anticipated to fuel the market growth in the upcoming years. On account of these factors, the market is expected to continue its strong growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the Latin America e-cigarette market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, flavor, mode of operation and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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