Market Overview:

The Latin America e-cigarette market reached a value of US$ 150 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 260 Million by 2027, exhibiting a CAGR of 8.8% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

Also known as e-cigs and vape pens, e-cigarettes are battery-operated devices manufactured using cartridge, mouthpiece, atomizer and batteries. These devices contain nicotine, humectant and flavorings, which are heated at a high temperature to retain moisture and produce an aerosol. They can resemble cigars or USB memory sticks and provide a sensation of smoking tobacco. At present, they are increasingly being adopted by young adults in the Latin American region on account of their cost-effectiveness.

Rising awareness about respiratory illness and diseases is increasing the willingness among individuals to quit smoking, which, in turn, is positively influencing the overall sales of e-cigarettes in the Latin America region. This can be attributed to the positive perception toward e-cigarettes. Apart from this, the easy availability of a wide range of product flavors via online distribution channels is catalyzing the market growth. Furthermore, leading players in the industry are relying on social media platforms to implement innovative promotional strategies and expand their consumer base in the region. Besides this, they are also introducing next-generation product variants that involve refillable, pre-filled pod systems, which is anticipated to fuel the market growth in the upcoming years. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Latin America e-cigarette market, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on product, flavor, mode of operation and distribution channel.

Breakup by Product:

• Modular E-Cigarette
• Rechargeable E-Cigarette
• Next-Generation E-Cigarette
• Disposable E-Cigarette
   

Breakup by Flavor:

• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others
   

Breakup by Mode of Operation:

• Automatic E-Cigarette
• Manual E-Cigarette
   

Breakup by Distribution Channel:

• Specialist E-Cig Shops
• Online
• Supermarkets and Hypermarkets
• Tobacconist
• Others
   

Breakup by Country:

• Brazil
• Mexico
• Argentina
• Colombia
• Chile
• Peru
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the Latin America e-cigarette market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Latin America e-cigarette market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the flavor?
• What is the breakup of the market based on the mode of operation?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Latin America e-cigarette market and who are the key players?
• What is the degree of competition in the industry?