The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.
The Latin America OTT platform market is expected to exhibit a CAGR of 12.29% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Over-the-top (OTT) platform refers to an application-based service that offers direct streaming of audio, video, and digital media content over the internet. The platform enables the users to access the content on their electronic devices, such as smartphones, tablets, smart televisions, etc. OTT platforms provide unlimited data streaming and allow the viewers to access content as per their convenience without requiring a multi-system operator for the distribution. Furthermore, they offer enhanced flexibility to stream movies, TV series, music, documentaries, etc. In Latin America, OTT platforms are widely adopted for numerous purposes, such as entertainment, education, health and fitness, etc.
The rising penetration of smart devices along with high internet connectivity is currently augmenting the demand for OTT platforms in the region. Furthermore, a significant growth in the media and entertainment industry has catalyzed the production of high-quality media content, thereby bolstering the market growth in Latin America. Additionally, the changing consumer inclination from traditionally-used cables and satellite television sets towards OTT platforms based on enhanced convenience, improved connectivity, better accessibility, etc., is further driving the market. Moreover, the growing popularity of Subscription-Video-on-Demand (SVoD) platforms, particularly among the millennial population, is also augmenting the market growth in Latin America. Apart from this, several OTT service providers are constantly focusing on the deployment of artificial intelligence (AI) to analyze users’ preferences and offer customized content, thereby improving the overall consumer experience. Furthermore, various telecom operators are also collaborating with OTT service providers for providing subscriptions to their users at comparatively lower prices, which will further continue to drive the market growth in Latin America over the forecast period.
IMARC Group provides an analysis of the key trends in each sub-segment of the Latin America OTT platform market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on revenue model, content type, streaming device, user type and service vertical.
Breakup by Revenue Model:
Breakup by Content Type:
Breakup by Streaming Device:
Breakup by User Type:
Breakup by Service Vertical:
Breakup by Country:
The competitive landscape of the industry has also been examined with some of the key players being Amazon Prime Video (Amazon.com), Blim (Televisa S.A. de C.V), Cabletica (Liberty Latin America Ltd.), Claro Video (Claro), Fox (Fox Networks Group), Globo Play (Grupo Globo), Home Box Office Inc.( AT&T Inc.), Movistar Play, Netflix Inc. and Millicom International Cellular SA.
|Base Year of the Analysis||2021|
|Segment Coverage||Revenue Model, Content Type, Streaming Device, User Type, Service Vertical, Country|
|Countries Covered||Argentina, Brazil, Mexico, Uruguay, Colombia, Chile, Peru, Others|
|Companies Covered||Amazon Prime Video (Amazon.com), Blim (Televisa S.A. de C.V), Cabletica (Liberty Latin America Ltd.), Claro Video (Claro), Fox (Fox Networks Group), Globo Play (Grupo Globo), Home Box Office Inc.( AT&T Inc.), Movistar Play, Netflix Inc. and Millicom International Cellular SA|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
We expect the Latin America OTT platform market to exhibit a CAGR of 12.29% during 2022-2027.
The expanding media and entertainment sector, along with the widespread adoption of OTT services
and high-quality streaming content, is primarily driving the Latin America OTT platform market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing popularity of Over-the-Top
(OTT) platforms for numerous entertainment purposes, such as streaming music, live broadcasting,
watching movies and series, etc., across several nations of Latin America.
Based on the revenue model, the Latin America OTT platform market has been segmented into
subscription based, advertising based, transaction based, and others. Currently, subscription based
revenue model holds the majority of the total market share.
Based on the content type, the Latin America OTT platform market can be divided into video,
audio/Voip, online gaming, music streaming, communication, and others. Among these, online gaming
currently exhibits a clear dominance in the market.
Based on the streaming device, the Latin America OTT platform market has been categorized into
smartphones and tablets, desktops and laptops, smart TV’s and set-top box, gaming console, and others.
Currently, smartphones and tablets account for the majority of the total market share.
Based on the service vertical, the Latin America OTT platform market can be segregated into media and
entertainment, education and learning, gaming, health and fitness, IT and telecom, e-commerce, and
others. Among these, the media and entertainment sector holds the largest market share.
On a regional level, the market has been classified into Argentina, Brazil, Mexico, Uruguay, Colombia,
Chile, Peru, and others, where Brazil currently dominates the market.
Some of the major players in the Latin America OTT platform market include Amazon Prime Video
(Amazon.com), Blim (Televisa S.A. de C.V), Cabletica (Liberty Latin America Ltd.), Claro Video (Claro), Fox
(Fox Networks Group), Globo Play (Grupo Globo), Home Box Office Inc. (AT&T Inc.), Movistar Play,
Netflix Inc., and Millicom International Cellular SA.
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