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The Latin America OTT Platform market grew at a CAGR of around 17% during 2015-2020. Looking forward, IMARC Group expects the market to exhibit strong growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Over-the-top (OTT) platform refers to an application-based service that offers direct streaming of audio, video, and digital media content over the internet. The platform enables the users to access the content on their electronic devices, such as smartphones, tablets, smart televisions, etc. OTT platforms provide unlimited data streaming and allow the viewers to access content as per their convenience without requiring a multi-system operator for the distribution. Furthermore, they offer enhanced flexibility to stream movies, TV series, music, documentaries, etc. In Latin America, OTT platforms are widely adopted for numerous purposes, such as entertainment, education, health and fitness, etc.
The rising penetration of smart devices along with high internet connectivity is currently augmenting the demand for OTT platforms in the region. Furthermore, a significant growth in the media and entertainment industry has catalyzed the production of high-quality media content, thereby bolstering the market growth in Latin America. Additionally, the changing consumer inclination from traditionally-used cables and satellite television sets towards OTT platforms based on enhanced convenience, improved connectivity, better accessibility, etc., is further driving the market. Moreover, the growing popularity of Subscription-Video-on-Demand (SVoD) platforms, particularly among the millennial population, is also augmenting the market growth in Latin America. Apart from this, several OTT service providers are constantly focusing on the deployment of artificial intelligence (AI) to analyze users’ preferences and offer customized content, thereby improving the overall consumer experience. Furthermore, various telecom operators are also collaborating with OTT service providers for providing subscriptions to their users at comparatively lower prices, which will further continue to drive the market growth in Latin America over the forecasted period.
IMARC Group provides an analysis of the key trends in each sub-segment of the Latin America OTT platform market report, along with forecasts for growth at the regional and country level from 2021-2026. Our report has categorized the market based on revenue model, content type, streaming device, user type and service vertical.
Breakup by Revenue Model:
Breakup by Content Type:
Breakup by Streaming Device:
Breakup by User Type:
Breakup by Service Vertical:
Breakup by Country:
The competitive landscape of the industry has also been examined with some of the key players being Amazon Prime Video (Amazon.com), Blim (Televisa S.A. de C.V), Cabletica (Liberty Latin America Ltd.), Claro Video (Claro), Fox (Fox Networks Group), Globo Play (Grupo Globo), Home Box Office Inc.( AT&T Inc.), Movistar Play, Netflix Inc. and Millicom International Cellular SA.
|Base Year of the Analysis||2020|
|Segment Coverage||Revenue Model, Content Type, Streaming Device, User Type, Service Vertical, Country|
|Countries Covered||Argentina, Brazil, Mexico, Uruguay, Colombia, Chile, Peru, Venezuela, Others|
|Companies Covered||Amazon Prime Video (Amazon.com), Blim (Televisa S.A. de C.V), Cabletica (Liberty Latin America Ltd.), Claro Video (Claro), Fox (Fox Networks Group), Globo Play (Grupo Globo), Home Box Office Inc.( AT&T Inc.), Movistar Play, Netflix Inc. and Millicom International Cellular SA.|
|Customization Scope||10% Free Customization|
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|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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