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Latin America OTT Platform Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The Latin America OTT platform market is expected to exhibit a CAGR of 12.29% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Over-the-top (OTT) platform refers to an application-based service that offers direct streaming of audio, video, and digital media content over the internet. The platform enables the users to access the content on their electronic devices, such as smartphones, tablets, smart televisions, etc. OTT platforms provide unlimited data streaming and allow the viewers to access content as per their convenience without requiring a multi-system operator for the distribution. Furthermore, they offer enhanced flexibility to stream movies, TV series, music, documentaries, etc. In Latin America, OTT platforms are widely adopted for numerous purposes, such as entertainment, education, health and fitness, etc.

The rising penetration of smart devices along with high internet connectivity is currently augmenting the demand for OTT platforms in the region. Furthermore, a significant growth in the media and entertainment industry has catalyzed the production of high-quality media content, thereby bolstering the market growth in Latin America. Additionally, the changing consumer inclination from traditionally-used cables and satellite television sets towards OTT platforms based on enhanced convenience, improved connectivity, better accessibility, etc., is further driving the market. Moreover, the growing popularity of Subscription-Video-on-Demand (SVoD) platforms, particularly among the millennial population, is also augmenting the market growth in Latin America. Apart from this, several OTT service providers are constantly focusing on the deployment of artificial intelligence (AI) to analyze users’ preferences and offer customized content, thereby improving the overall consumer experience. Furthermore, various telecom operators are also collaborating with OTT service providers for providing subscriptions to their users at comparatively lower prices, which will further continue to drive the market growth in Latin America over the forecast period.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Latin America OTT platform market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on revenue model, content type, streaming device, user type and service vertical.

Breakup by Revenue Model:

  • Subscription Based
  • Advertising Based
  • Transaction Based
  • Others
     

Breakup by Content Type:

  • Video
    • Entertainment and Infotainment
    • Food, Travel and Fashion
    • Sports Content
  • Audio/Voip
  • Online Gaming
  • Music Streaming
  • Communication
  • Others
     

Breakup by Streaming Device:

  • Smartphones and Tablets
  • Desktops and Laptops
  • Smart TV’s and Set-Top Box
  • Gaming Console
  • Others
     

Breakup by User Type:

  • Personal
  • Commercial
     

Breakup by Service Vertical:

  • Media and Entertainment
  • Education and Learning
  • Gaming
  • Health and Fitness
  • IT and Telecom
  • E-commerce
  • Others
     

Breakup by Country:

  • Argentina
  • Brazil
  • Mexico
  • Uruguay
  • Colombia
  • Chile
  • Peru
  • Others
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Amazon Prime Video (Amazon.com), Blim (Televisa S.A. de C.V), Cabletica (Liberty Latin America Ltd.), Claro Video (Claro), Fox (Fox Networks Group), Globo Play (Grupo Globo), Home Box Office Inc.( AT&T Inc.), Movistar Play, Netflix Inc. and Millicom International Cellular SA.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Revenue Model, Content Type, Streaming Device, User Type, Service Vertical, Country
Countries Covered Argentina, Brazil, Mexico, Uruguay, Colombia, Chile, Peru, Others
Companies Covered Amazon Prime Video (Amazon.com), Blim (Televisa S.A. de C.V), Cabletica (Liberty Latin America Ltd.), Claro Video (Claro), Fox (Fox Networks Group), Globo Play (Grupo Globo), Home Box Office Inc.( AT&T Inc.), Movistar Play, Netflix Inc. and Millicom International Cellular SA
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology
 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Latin America OTT Platform Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Revenue Model
    6.1    Subscription Based
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Advertising Based
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Transaction Based
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Content Type
    7.1    Video
        7.1.1 Market Trends
        7.1.2 Market Breakup by Type
            7.1.2.1 Entertainment and Infotainment
                 7.1.2.1.1 Market Trends
                 7.1.2.1.2 Market Forecast
            7.1.2.2 Food, Travel and Fashion
                 7.1.2.2.1 Market Trends
                 7.1.2.2.2 Market Forecast
            7.1.2.3 Sports Content
                 7.1.2.3.1 Market Trends
                 7.1.2.3.2 Market Forecast
        7.1.3 Market Forecast
    7.2    Audio/Voip
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Online Gaming
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Music Streaming
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Communication
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Others
        7.6.1 Market Trends
        7.6.2 Market Forecast
8   Market Breakup by Streaming Device
    8.1    Smartphones and Tablets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Desktops and Laptops
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Smart TV’s and Set-Top Box
        8.3.1 Market Trends
        8.3.2 Market Forecast 
    8.4    Gaming Console
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9    Market Breakup by User Type
    9.1    Personal 
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Commercial 
        9.2.1 Market Trends
        9.2.2 Market Forecast
10  Market Breakup by Service Vertical
    10.1    Media and Entertainment
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Education and Learning
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Gaming
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Health and Fitness
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    IT and Telecom
        10.5.1 Market Trends
        10.5.2 Market Forecast
    10.6   E-commerce
        10.6.1 Market Trends
        10.6.2 Market Forecast
    10.7   Others
        10.7.1 Market Trends
        10.7.2 Market Forecast
11  Market Breakup by Country
    11.1    Argentina
        11.1.1 Market Trends
        11.1.2 Market Breakup by Revenue Model
        11.1.3 Market Breakup by Content Type
        11.1.4 Market Breakup by Streaming Device
        11.1.5 Market Breakup by User type
        11.1.6 Market Breakup by Service Vertical
        11.1.7 Market Forecast
    11.2    Brazil
        11.2.1 Market Trends
        11.2.2 Market Breakup by Revenue Model
        11.2.3 Market Breakup by Content Type
        11.2.4 Market Breakup by Streaming Device
        11.2.5 Market Breakup by User type
        11.2.6 Market Breakup by Service Vertical
        11.2.7 Market Forecast
    11.3    Mexico
        11.3.1 Market Trends
        11.3.2 Market Breakup by Revenue Model
        11.3.3 Market Breakup by Content Type
        11.3.4 Market Breakup by Streaming Device
        11.3.5 Market Breakup by User type
        11.3.6 Market Breakup by Service Vertical
        11.3.7 Market Forecast
    11.4    Uruguay
        11.4.1 Market Trends
        11.4.2 Market Breakup by Revenue Model
        11.4.3 Market Breakup by Content Type
        11.4.4 Market Breakup by Streaming Device
        11.4.5 Market Breakup by User type
        11.4.6 Market Breakup by Service Vertical
        11.4.7 Market Forecast
    11.5    Colombia
        11.5.1 Market Trends
        11.5.2 Market Breakup by Revenue Model
        11.5.3 Market Breakup by Content Type
        11.5.4 Market Breakup by Streaming Device
        11.5.5 Market Breakup by User type
        11.5.6 Market Breakup by Service Vertical
        11.5.7 Market Forecast
    11.6    Chile
        11.6.1 Market Trends
        11.6.2 Market Breakup by Revenue Model
        11.6.3 Market Breakup by Content Type
        11.6.4 Market Breakup by Streaming Device
        11.6.5 Market Breakup by User type
        11.6.6 Market Breakup by Service Vertical
        11.6.7 Market Forecast
    11.7    Peru
        11.7.1 Market Trends
        11.7.2 Market Breakup by Revenue Model
        11.7.3 Market Breakup by Content Type
        11.7.4 Market Breakup by Streaming Device
        11.7.5 Market Breakup by User type
        11.7.6 Market Breakup by Service Vertical
        11.7.7 Market Forecast
    11.8    Others
        11.8.1 Market Trends
        11.8.2 Market Breakup by Revenue Model
        11.8.3 Market Breakup by Content Type
        11.8.4 Market Breakup by Streaming Device
        11.8.5 Market Breakup by User type
        11.8.6 Market Breakup by Service Vertical
        11.8.7 Market Forecast
12  SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13  Value Chain Analysis
14  Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Amazon Prime Video (Amazon.com)
            15.3.1.1 Company Overview
            15.3.1.2 Product Portfolio 
            15.3.1.3 Financials
            15.3.1.4 SWOT Analysis
        15.3.2    Blim (Televisa S.A. de C.V)
            15.3.2.1 Company Overview
            15.3.2.2 Product Portfolio 
            15.3.2.3 Financials
        15.3.3    Cabletica (Liberty Latin America Ltd.)
            15.3.3.1 Company Overview
            15.3.3.2 Product Portfolio 
        15.3.4    Claro Video (Claro)
            15.3.4.1 Company Overview
            15.3.4.2 Product Portfolio 
        15.3.5    Fox (Fox Networks Group)
            15.3.5.1 Company Overview
            15.3.5.2 Product Portfolio 
            15.3.5.3 Financials
        15.3.6    Globo Play (Grupo Globo)
            15.3.6.1 Company Overview
            15.3.6.2 Product Portfolio 
        15.3.7    Home Box Office Inc. (AT&T Inc.)
            15.3.7.1 Company Overview
            15.3.7.2 Product Portfolio 
        15.3.8    Movistar Play
            15.3.8.1 Company Overview
            15.3.8.2 Product Portfolio 
        15.3.9    Netflix Inc.
            15.3.9.1 Company Overview
            15.3.9.2 Product Portfolio 
            15.3.9.3 Financials
            15.3.9.4 SWOT Analysis
        15.3.10    Millicom International Cellular SA
            15.3.10.1 Company Overview
            15.3.10.2 Product Portfolio 
            15.3.10.3 Financials
            15.3.10.4 SWOT Analysis

List of Figures

Figure 1: Latin America: OTT Platform Market: Major Drivers and Challenges
Figure 2: Latin America: OTT Platform Market: Sales Value (in Million US$), 2016-2021
Figure 3: Latin America: OTT Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: Latin America: OTT Platform Market: Breakup by Revenue Model (in %), 2021
Figure 5: Latin America: OTT Platform Market: Breakup by Content Type (in %), 2021
Figure 6: Latin America: OTT Platform Market: Breakup by Streaming Device (in %), 2021
Figure 7: Latin America: OTT Platform Market: Breakup by User Type (in %), 2021
Figure 8: Latin America: OTT Platform Market: Breakup by Service Vertical (in %), 2021
Figure 9: Latin America: OTT Platform Market: Breakup by Country (in %), 2021
Figure 10: Latin America: OTT Platform (Subscription Based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Latin America: OTT Platform (Subscription Based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Latin America: OTT Platform (Advertising Based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Latin America: OTT Platform (Advertising Based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Latin America: OTT Platform (Transaction Based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Latin America: OTT Platform (Transaction Based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Latin America: OTT Platform (Other Revenue Models) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Latin America: OTT Platform (Other Revenue Models) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Latin America: OTT Platform (Video Content Type) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Latin America: OTT Platform (Video Content Type) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Latin America: OTT Platform (Entertainment and Infotainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Latin America: OTT Platform (Entertainment and Infotainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Latin America: OTT Platform (Food, Travel and Fashion) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Latin America: OTT Platform (Food, Travel and Fashion) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Latin America: OTT Platform (Sports Content) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Latin America: OTT Platform (Sports Content) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Latin America: OTT Platform (Audio/Voip Content Type) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Latin America: OTT Platform (Audio/Voip Content Type) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Latin America: OTT Platform (Online Gaming) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Latin America: OTT Platform (Online Gaming) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Latin America: OTT Platform (Music Streaming) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Latin America: OTT Platform (Music Streaming) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Latin America: OTT Platform (Communication Content Type) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Latin America: OTT Platform (Communication Content Type) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Latin America: OTT Platform (Other Content Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Latin America: OTT Platform (Other Content Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Latin America: OTT Platform (Smartphones and Tablets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Latin America: OTT Platform (Smartphones and Tablets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Latin America: OTT Platform (Desktops and Laptops) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Latin America: OTT Platform (Desktops and Laptops) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Latin America: OTT Platform (Smart TV’s and Set-Top Box) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Latin America: OTT Platform (Smart TV’s and Set-Top Box) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Latin America: OTT Platform (Gaming Console) Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Latin America: OTT Platform (Gaming Console) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Latin America: OTT Platform (Other Streaming Devices) Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Latin America: OTT Platform (Other Streaming Devices) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Latin America: OTT Platform (Personal User Type) Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Latin America: OTT Platform (Personal User Type) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Latin America: OTT Platform (Commercial User Type) Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Latin America: OTT Platform (Commercial User Type) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Latin America: OTT Platform (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Latin America: OTT Platform (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Latin America: OTT Platform (Education and Learning) Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: Latin America: OTT Platform (Education and Learning) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Latin America: OTT Platform (Gaming) Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Latin America: OTT Platform (Gaming) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Latin America: OTT Platform (Health and Fitness) Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Latin America: OTT Platform (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Latin America: OTT Platform (IT and Telecom) Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Latin America: OTT Platform (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Latin America: OTT Platform (E-commerce) Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Latin America: OTT Platform (E-commerce) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Latin America: OTT Platform (Other Service Verticals) Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Latin America: OTT Platform (Other Service Verticals) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Argentina: OTT Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Argentina: OTT Platform Market: Breakup by Revenue Model (in %), 2021
Figure 66: Argentina: OTT Platform Market: Breakup by Content Type (in %), 2021
Figure 67: Argentina: OTT Platform Market: Breakup by Streaming Device (in %), 2021
Figure 68: Argentina: OTT Platform Market: Breakup by User Type (in %), 2021
Figure 69: Argentina: OTT Platform Market: Breakup by Service Vertical (in %), 2021
Figure 70: Argentina: OTT Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Brazil: OTT Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Brazil: OTT Platform Market: Breakup by Revenue Model (in %), 2021
Figure 73: Brazil: OTT Platform Market: Breakup by Content Type (in %), 2021
Figure 74: Brazil: OTT Platform Market: Breakup by Streaming Device (in %), 2021
Figure 75: Brazil: OTT Platform Market: Breakup by User Type (in %), 2021
Figure 76: Brazil: OTT Platform Market: Breakup by Service Vertical (in %), 2021
Figure 77: Brazil: OTT Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Mexico: OTT Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Mexico: OTT Platform Market: Breakup by Revenue Model (in %), 2021
Figure 80: Mexico: OTT Platform Market: Breakup by Content Type (in %), 2021
Figure 81: Mexico: OTT Platform Market: Breakup by Streaming Device (in %), 2021
Figure 82: Mexico: OTT Platform Market: Breakup by User Type (in %), 2021
Figure 83: Mexico: OTT Platform Market: Breakup by Service Vertical (in %), 2021
Figure 84: Mexico: OTT Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Uruguay: OTT Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Uruguay: OTT Platform Market: Breakup by Revenue Model (in %), 2021
Figure 87: Uruguay: OTT Platform Market: Breakup by Content Type (in %), 2021
Figure 88: Uruguay: OTT Platform Market: Breakup by Streaming Device (in %), 2021
Figure 89: Uruguay: OTT Platform Market: Breakup by User Type (in %), 2021
Figure 90: Uruguay: OTT Platform Market: Breakup by Service Vertical (in %), 2021
Figure 91: Uruguay: OTT Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 92: Colombia: OTT Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 93: Colombia: OTT Platform Market: Breakup by Revenue Model (in %), 2021
Figure 94: Colombia: OTT Platform Market: Breakup by Content Type (in %), 2021
Figure 95: Colombia: OTT Platform Market: Breakup by Streaming Device (in %), 2021
Figure 96: Colombia: OTT Platform Market: Breakup by User Type (in %), 2021
Figure 97: Colombia: OTT Platform Market: Breakup by Service Vertical (in %), 2021
Figure 98: Colombia: OTT Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 99: Chile: OTT Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 100: Chile: OTT Platform Market: Breakup by Revenue Model (in %), 2021
Figure 101: Chile: OTT Platform Market: Breakup by Content Type (in %), 2021
Figure 102: Chile: OTT Platform Market: Breakup by Streaming Device (in %), 2021
Figure 103: Chile: OTT Platform Market: Breakup by User Type (in %), 2021
Figure 104: Chile: OTT Platform Market: Breakup by Service Vertical (in %), 2021
Figure 105: Chile: OTT Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 106: Peru: OTT Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 107: Peru: OTT Platform Market: Breakup by Revenue Model (in %), 2021
Figure 108: Peru: OTT Platform Market: Breakup by Content Type (in %), 2021
Figure 109: Peru: OTT Platform Market: Breakup by Streaming Device (in %), 2021
Figure 110: Peru: OTT Platform Market: Breakup by User Type (in %), 2021
Figure 111: Peru: OTT Platform Market: Breakup by Service Vertical (in %), 2021
Figure 112: Peru: OTT Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 113: Others: OTT Platform Market: Sales Value (in Million US$), 2016 & 2021
Figure 114: Others: OTT Platform Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 115: Latin America: OTT Platform Industry: SWOT Analysis
Figure 116: Latin America: OTT Platform Industry: Value Chain Analysis
Figure 117: Latin America: OTT Platform Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Latin America: OTT Platform Market: Key Industry Highlights, 2021 and 2027
Table 2: Latin America: OTT Platform Market Forecast: Breakup by Revenue Model (in Million US$), 2022-2027
Table 3: Latin America: OTT Platform Market Forecast: Breakup by Content Type (in Million US$), 2022-2027
Table 4: Latin America: OTT Platform Market Forecast: Breakup by Streaming Device (in Million US$), 2022-2027
Table 5: Latin America: OTT Platform Market Forecast: Breakup by User Type (in Million US$), 2022-2027
Table 6: Latin America: OTT Platform Market Forecast: Breakup by Service Vertical (in Million US$), 2022-2027
Table 7: Latin America: OTT Platform Market Forecast: Breakup by Country (in Million US$), 2022-2027
Table 8: Latin America: OTT Platform Market: Competitive Structure
Table 9: Latin America: OTT Platform Market: Key Players


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Key Questions Answered in This Report

We expect the Latin America OTT platform market to exhibit a CAGR of 12.29% during 2022-2027.

The expanding media and entertainment sector, along with the widespread adoption of OTT services
and high-quality streaming content, is primarily driving the Latin America OTT platform market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing popularity of Over-the-Top
(OTT) platforms for numerous entertainment purposes, such as streaming music, live broadcasting,
watching movies and series, etc., across several nations of Latin America.

Based on the revenue model, the Latin America OTT platform market has been segmented into
subscription based, advertising based, transaction based, and others. Currently, subscription based
revenue model holds the majority of the total market share.

Based on the content type, the Latin America OTT platform market can be divided into video,
audio/Voip, online gaming, music streaming, communication, and others. Among these, online gaming
currently exhibits a clear dominance in the market.

Based on the streaming device, the Latin America OTT platform market has been categorized into
smartphones and tablets, desktops and laptops, smart TV’s and set-top box, gaming console, and others.
Currently, smartphones and tablets account for the majority of the total market share.

Based on the service vertical, the Latin America OTT platform market can be segregated into media and
entertainment, education and learning, gaming, health and fitness, IT and telecom, e-commerce, and
others. Among these, the media and entertainment sector holds the largest market share.

On a regional level, the market has been classified into Argentina, Brazil, Mexico, Uruguay, Colombia,
Chile, Peru, and others, where Brazil currently dominates the market.

Some of the major players in the Latin America OTT platform market include Amazon Prime Video
(Amazon.com), Blim (Televisa S.A. de C.V), Cabletica (Liberty Latin America Ltd.), Claro Video (Claro), Fox
(Fox Networks Group), Globo Play (Grupo Globo), Home Box Office Inc. (AT&T Inc.), Movistar Play,
Netflix Inc., and Millicom International Cellular SA.

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