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We expect the Latin America OTT platform market to exhibit a CAGR of 12.29% during 2022-2027.
The expanding media and entertainment sector, along with the widespread adoption of OTT services
and high-quality streaming content, is primarily driving the Latin America OTT platform market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing popularity of Over-the-Top
(OTT) platforms for numerous entertainment purposes, such as streaming music, live broadcasting,
watching movies and series, etc., across several nations of Latin America.
Based on the revenue model, the Latin America OTT platform market has been segmented into
subscription based, advertising based, transaction based, and others. Currently, subscription based
revenue model holds the majority of the total market share.
Based on the content type, the Latin America OTT platform market can be divided into video,
audio/Voip, online gaming, music streaming, communication, and others. Among these, online gaming
currently exhibits a clear dominance in the market.
Based on the streaming device, the Latin America OTT platform market has been categorized into
smartphones and tablets, desktops and laptops, smart TV’s and set-top box, gaming console, and others.
Currently, smartphones and tablets account for the majority of the total market share.
Based on the service vertical, the Latin America OTT platform market can be segregated into media and
entertainment, education and learning, gaming, health and fitness, IT and telecom, e-commerce, and
others. Among these, the media and entertainment sector holds the largest market share.
On a regional level, the market has been classified into Argentina, Brazil, Mexico, Uruguay, Colombia,
Chile, Peru, and others, where Brazil currently dominates the market.
Some of the major players in the Latin America OTT platform market include Amazon Prime Video
(Amazon.com), Blim (Televisa S.A. de C.V), Cabletica (Liberty Latin America Ltd.), Claro Video (Claro), Fox
(Fox Networks Group), Globo Play (Grupo Globo), Home Box Office Inc. (AT&T Inc.), Movistar Play,
Netflix Inc., and Millicom International Cellular SA.
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