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The Latin America sanitary napkin market is currently witnessing moderate growth. A sanitary napkin or menstrual pad is a disposable pad manufactured with absorbent materials worn to absorb menstrual blood. It is generally made of wood cellulose with a porous gel, rayon, polyester, and polyolefin fabrics, designed to pull the fluid away from the skin. Some of the major types of sanitary napkins available in the market are reusable, disposable and bio-degradable menstrual pads that are easy to use, safe and eco-friendly in nature.
Latin America represents one of the largest sanitary napkin markets. This can be attributed to the rising number of working women in the region, which is acting as the primary factor driving the growth of the market. Increasing employment has consequently led to a transformation in the purchasing habits of women as they are now more aware and willing to invest in products for maintaining menstrual health. Besides this, the governments of various countries in the region are undertaking significant initiatives to spread awareness about feminine hygiene. Moreover, manufacturers are producing low-cost sanitary pads while also emphasizing on introducing ultra-thin napkins with high absorbency capacity. Looking forward, the market is expected to continue its moderate growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the Latin America sanitary napkin market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, type and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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