The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.
The global laundry detergent market is expected to exhibit a CAGR of 5.20% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Laundry detergent, also known as washing powder, is a cleaning agent utilized for cleaning dirty laundry. It comprises builders, surfactants, bleach, enzymes, soil repellants, foam regulators, corrosion inhibitors, optical brighteners, dye transfer inhibitors, fragrances, dyes, and fillers and formulation aids. It softens the water and helps keep soap scum and insoluble salts off the clothes. It is cost-efficient, safe to use, suitable for different water qualities, and easy to rinse. As a result, laundry detergent finds extensive applications in the textile, dry cleaning, healthcare, and hospitality industries across the globe.
The rising awareness among the masses about hygiene, along with the growing sales of automatic washing machines around the world, represents one of the key factors driving the market. In addition, there is an increase in the demand for scented laundry care products for a fresh and pleasant experience. This, coupled with the escalating demand for liquid laundry detergents as they dissolve easily in cold water and provide effective cleaning when used in washing machines, is propelling the growth of the market. Moreover, there is a rise in the adoption of natural or organic laundry detergents as they are environment-friendly and harmless to the skin and clothes. Besides this, key market players are extensively investing in marketing to increase their overall sales. In line with this, the wide availability of laundry detergents through online and offline distribution channels is offering lucrative growth opportunities to industry investors. Additionally, the increasing utilization of pods and gels laundry detergents due to the rising need for cleaning clothes with minimal efforts is bolstering the growth of the market. Other growth-inducing factors are the growing population, rapid urbanization, innovative product launches, and inflating income levels of individuals.
IMARC Group provides an analysis of the key trends in each sub-segment of the global laundry detergent market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, distribution channel and application.
Breakup by Product Type:
Breakup by Distribution Channel:
Breakup by Application:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amway Corporation, BASF SE, Church & Dwight Co. Inc., Dow Inc., DuPont de Nemours Inc., Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Procter & Gamble Company, Reckitt Benckiser Group PLC, The Clorox Company and Unilever plc.
|Base Year of the Analysis||2021|
|Segment Coverage||Product Type, Distribution Channel, Application, Region|
|Region Covered||Asia Pacific, Europe, North America, Latin America, Middle East and Africa|
|Countries Covered||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico|
|Companies Covered||Amway Corporation, BASF SE, Church & Dwight Co. Inc., Dow Inc., DuPont de Nemours Inc., Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Procter & Gamble Company, Reckitt Benckiser Group PLC, The Clorox Company and Unilever plc.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
We expect the global laundry detergent market to exhibit a CAGR of 5.20% during 2022-2027.
The rising consumer consciousness towards hygiene, along with the increasing adoption of natural and organic laundry detergents as they are environment-friendly and harmless to the skin and clothes, is primarily driving the global laundry detergent market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of laundry detergent.
Based on the product type, the global laundry detergent market can be divided into powder, liquid, gel, and pods/tablets. Currently, powder exhibits a clear dominance in the market.
Based on the distribution channel, the global laundry detergent market has been segregated into supermarkets and hypermarkets, online stores, convenience stores, and others. Among these, supermarkets and hypermarkets currently hold the largest market share.
Based on the application, the global laundry detergent market can be categorized into industrial and household. Currently, household accounts for the majority of the global market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Asia-Pacific currently dominates the global market.
Some of the major players in the global laundry detergent market include Amway Corporation, BASF SE, Church & Dwight Co. Inc., Dow Inc., DuPont de Nemours Inc., Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Procter & Gamble Company, Reckitt Benckiser Group PLC, The Clorox Company, and Unilever plc.
Insect Repellent Market by Insect Type (Mosquito Repellent, Bugs Repellent, Fly Repellent, and Others), Product Type (Vaporizers, Spray, Cream, and Others), Distribution Channel (Supermarkets/Hypermarkets, Online Stores), and Region 2023-2028
One-off Chopsticks Market by Product Type (Bamboo, Plastic, Aspen Wood, Stainless Steel), Application (Household, Restaurant, Commercial), Distribution Channel (Supermarkets and Hypermarkets, Departmental Stores, E-Commerce, and Others), and Region 2023-2028
REACH OUT TO US
Call us on
( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )
Drop us an email at