Lettuce Prices

Lettuce Prices December 2023

In 2023, the price of lettuce in the United States reached 0.52 USD/lb by December.

Lettuce Price Trend, Market Analysis, and News

IMARC's latest publication, “Lettuce Pricing Report 2024: Price Trend, Chart, Market Analysis, News, Demand, Historical and Forecast Data,” presents a detailed examination of the lettuce market, providing insights into both global and regional trends that are shaping prices. This report delves into the spot price of lettuce at major ports and analyzes the composition of prices, including FOB and CIF terms. It also presents a detailed lettuce price trend analysis by region, covering North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The factors affecting lettuce pricing, such as the dynamics of supply and demand, geopolitical influences, and sector-specific developments, are thoroughly explored. This comprehensive report helps stakeholders stay informed with the latest market news, regulatory updates, and technological progress, facilitating informed strategic decision-making and forecasting.

Lettuce Market Analysis

The global lettuce market size reached 27.96 million Tons in 2023. By 2032, IMARC Group expects the market to reach 38.78 million Tons, at a projected CAGR of 3.70% during 2023-2032.

• Increasing urbanization and changing dietary habits, with residents seeking convenient and healthy food options that suit the fast-paced urban lifestyle is boosting the demand for lettuce. Besides this, the proliferation of supermarkets, hypermarkets, and online grocery platforms in urban areas has made fresh lettuce more accessible to consumers, thus aiding the market growth.
• Another factor contributing to the market growth is the constantly evolving culinary world, with chefs and food enthusiasts exploring new ways to use lettuce in innovative dishes. Lettuce varieties such as romaine, butterhead, and iceberg are being creatively used in appetizers, main courses, and even desserts. Moreover, the popularity of ethnic cuisines, which often feature lettuce in salads, wraps, and garnishes, is further bolstering the market expansion.
• Concurrent with this, the surging demand for convenience foods has led to the development of ready-to-eat (RTE) lettuce products, such as pre-washed salad mixes and packaged lettuce leaves, creating a positive outlook for market expansion. These products save time and effort for consumers, making it easier to incorporate fresh vegetables into their diets.
• The rise of health and wellness tourism, featuring retreats and wellness programs is driving the demand for nutritious diets that include fresh vegetables like lettuce. In line with this, resorts and wellness centers are also integrating locally sourced lettuce into their meal plans, highlighting its health benefits to tourists, which is impelling the market growth. Additionally, the focus on detox diets, weight management, and overall well-being in these programs is further supporting the demand for fresh lettuce.
• Furthermore, the flourishing expansion of the hospitality sector, encompassing restaurants, hotels, and catering services, is boosting the demand for lettuce. These establishments offer various lettuce-based dishes like salads, tacos, lettuce wraps, etc., which is further propelling the market forward.
• Apart from this, seasonal trends and festivals significantly boost the demand for fresh vegetables, including lettuce. During spring and summer, when salads and light meals are more popular, lettuce consumption rises. Similarly, festivals and events that focus on fresh, healthy foods, such as farmer's markets and food festivals provide lucrative opportunities for market growth.

Lettuce News

The report covers the latest developments, updates, and trends impacting the price of lettuce, providing stakeholders with timely and relevant information. This segment covers a wide array of news items, including the inauguration of new production facilities, technological innovations, strategic market expansions by key industry players, and significant mergers and acquisitions that impact the lettuce price trend.

Latest developments in the lettuce industry:

• In March 2024, Mastronardi Produce launched a new greenhouse lettuce line under Backyard Farms®, partnering with Naples Fresh in Florida and Spring Born in Colorado. These collaborations aim to boost marketing and distribution, revitalizing operations for both family-owned greenhouses. This initiative supports local growers with advanced systems, promising mutual growth and a stronger market presence.
• In September 2023, Babé Farms revealed its plans to debut its Baby Butter Cakes premium lettuce line at the International Fresh Produce Association's Global Produce & Floral Showcasing in Anaheim in October of the following year. The line features petite red and green butter lettuce heads, known for their buttery flavor and dense leaves.

Product Description

Lettuce is a winter-season crop that thrives in temperatures between 60 and 65 degrees Fahrenheit and is widely cultivated around the world. It is primarily grown as a leaf vegetable but sometimes for its stem and seeds. The plant has a short life cycle, often reaching maturity in about 30 to 70 days, depending on the variety. It is known for its tender leaves and mild flavor, making it a popular ingredient in a variety of culinary dishes.

Lettuce is a versatile ingredient staple in salads, providing a crisp texture and fresh flavor. Its leaves are extensively used in sandwiches, wraps, and burgers, adding a nutritious and refreshing element. Besides this, lettuce can also be grilled, sautéed, or used as a garnish. Furthermore, lettuce is often used in decorative food displays due to its vibrant green color and appealing leaf shapes.

Regional Coverage

The report provides a detailed analysis of the market across different regions, each with unique pricing dynamics influenced by localized market conditions, supply chain intricacies, and geopolitical factors. This includes price trends, price forecast and supply and demand trends for each region, along with spot prices by major ports. The report also provides coverage of FOB and CIF prices, as well as the key factors influencing the lettuce price trend. 

Global Lettuce Price

The report offers a holistic view of the global lettuce pricing trends in the form of lettuce price charts, reflecting the worldwide interplay of supply-demand balances, international trade policies, and overarching economic factors that shape the market on a macro level. This comprehensive analysis not only highlights current price levels but also provides insights into historical price of lettuce, enabling stakeholders to understand past fluctuations and their underlying causes. The report also delves into price forecast models, projecting future price movements based on a variety of indicators such as expected changes in supply chain dynamics, anticipated policy shifts, and emerging market trends. By examining these factors, the report equips industry participants with the necessary tools to make informed strategic decisions, manage risks, and capitalize on market opportunities. Furthermore, it includes a detailed lettuce demand analysis, breaking down regional variations and identifying key drivers specific to each geographic market, thus offering a nuanced understanding of the global pricing landscape.

Europe Lettuce Price

European lettuce prices are examined, highlighting the market-specific influences in the region, such as stringent environmental regulations, the competitive landscape, and import-export imbalances that significantly affect pricing structures.

Detailed price information for lettuce can also be provided for an extensive list of European countries.

North America Lettuce Price

The analysis of lettuce prices in North America delves into the regional industry dynamics, encompassing the impact of local production and the trade flows between North America and other significant global markets.

Specific lettuce historical data within the United States and Canada can also be provided.

Middle East and Africa Lettuce Price

The report explores the lettuce pricing trends in the Middle East and Africa, considering factors like the availability of natural resources, and geopolitical tensions that uniquely influence market prices.

Region-wise data and information on specific countries within these regions can also be provided.

Asia Pacific Lettuce Price

The lettuce pricing trends in the Asia Pacific are examined, reflecting the role of the region as a major global producer and consumer of agricultural products, with price dynamics heavily influenced by supply chain efficiencies, regional demand surges, and policy shifts in major economies.

This lettuce price analysis can be expanded to include a comprehensive list of countries within the region.

Latin America Lettuce Price

The analysis of lettuce prices in Latin America provides a detailed overview, reflecting the unique market dynamics in the region influenced by economic policies, agricultural output, and trade frameworks.

This comprehensive review can be extended to include specific countries within Latin America.

Report Coverage

Key Benefits for Stakeholders:

• IMARC’s report presents a detailed analysis of lettuce pricing, covering global and regional trends, spot prices at key ports, and a breakdown of FOB and CIF prices.
• The study examines factors affecting lettuce price trend, including input costs, supply-demand shifts, and geopolitical impacts, offering insights for informed decision-making.
• The competitive landscape review equips stakeholders with crucial insights into the latest market news, regulatory changes, and technological advancements, ensuring a well-rounded, strategic overview for forecasting and planning.
• IMARC offers various subscription options, including monthly, quarterly, and biannual updates, allowing clients to stay informed with the latest market trends, ongoing developments, and comprehensive market insights. The lettuce price charts ensure our clients remain at the forefront of the industry.