IMARC Group employs a robust research methodology which involves data triangulation using an amalgamation of bottom-up and top-down approaches and validation of the final market numbers through expert interviews. We use our extensive database of macroeconomic and sector-specific data to generate the industry forecast. Growth rates exhibited by the market are calculated based on numerous factors and their level of impact on the market. These factors include market drivers, challenges, technological developments, government regulations, macro-economic scenario, etc. Information is gathered from our internal databases, as well as from key stakeholders in the industry. This enables us to take into account unprecedented events that otherwise cannot be normally captured. The initial baseline forecasts are generated with the most recent market data. After an initial baseline forecast, all future events and assumptions are based on extensive primary and secondary research
Secondary Research :
Secondary research or preliminary data mining is conducted to gather industry landscape and trends, market classification and segmentations, regional insights, key players’ information, policy and regulatory scenario, technological innovations, key market opportunities, challenges, etc. Secondary sources include annual reports, investor presentations, white papers, government bodies, associations, articles from recognized authors, company websites, directories, and databases, certified publications, IMARC’s data repository of published reports, etc. The raw data obtained from secondary research is then filtered so that the most relevant data sources remain for further comprehensive iteration.
This step involves validation of internal market findings and assumptions from key industry stakeholders and value chain participants. The key stakeholders contacted in this step include industry experts such as marketing managers, directors, vice presidents, sales managers, strategy mangers, channel partners, and other value chain participants. Further, in order to enhance our understanding of the latest demand-side trends and scenarios, surveys of the target consumers were also conducted. The objective of primary interviews is not only data validation but also to gain a deeper insight into the market landscape, historical trends, mid- and long-term outlook, government policies, etc.
Market Size Estimation and Triangulation:
In order to estimate and validate the size of the market and its segments/subsegments, we used a combination of top-down and bottom-up approaches.
Extensive secondary research was done to identify the key players in the industry
All percentage shares, splits, and breakdowns were obtained using a mix of secondary sources and primary interviews
All macroeconomic and microeconomic factors impacting the growth of the market were also taken into account while estimating the market size
All the possible factors that impact the market study have been accounted for, analyzed and evaluated in comprehensive detail, validated through primary research, and analyzed to produce the final quantitative and qualitative insights.
Once the overall market size was arrived, it was divided into the required segments and subsegments. To complete the overall market engineering process and arrive at the precise statistics for all segments and subsegments, the data triangulation and market breakdown procedures were employed wherever applicable.
The information was triangulated by examining various parameters and trends from the demand and supply sides. Furthermore, the market size was validated using the top-down, bottom-up approaches as well as inputs from expert interviews.