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The global lingerie market was valued at US$ 72.66 Billion in 2021.
We expect the global lingerie market to exhibit a CAGR of 7.40% during 2022-2027.
The widespread availability of premium, customizable, and economical lingerie variants, coupled with growing number of celebrity collaborations and brand promotional activities on social media to expand the consumer base, is primarily driving the global lingerie market.
The sudden outbreak of the COVID-19 pandemic has led to the shifting consumer preferences from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of lingerie.
Based on the product type, the global lingerie market has been divided into brassiere, knickers or panties, shapewear, and others. Currently, brassiere exhibits a clear dominance in the market.
Based on the material, the global lingerie market can be categorized into cotton, silk, satin, nylon, and others. Among these, cotton material holds the majority of the global market share.
Based on the price range, the global lingerie market has been segmented into economy and premium. Currently, economy price range represents the largest market share.
Based on the distribution channel, the global lingerie market can be bifurcated into mass merchandizers, specialized stores, online stores, and others. Among these, mass merchandizers account for the majority of the total market share.
On a regional level, the market has been classified into North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America, where Asia-Pacific currently dominates the global market.
Some of the major players in the global lingerie market include Fashion Nova LLC, Hanesbrands Inc., H & M Hennes & Mauritz AB, Hunkemöller International B.V., Jockey International Inc., MAS Holdings, PVH Corp., The Gap Inc., The Groupe Chantelle, Triumph International Ltd., Victoria’s Secret & Co., and Yandy Enterprises LLC.
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