Lingerie Market

Market Overview:

The global lingerie market size reached US$ 78.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 119.4 Billion by 2028, exhibiting a growth rate (CAGR) of 7% during 2023-2028.

Lingerie is a stretchable, lightweight undergarment manufactured from a blend of cotton, polyester, nylon, lace, sheer fabrics, chiffon, satin, and silk. It is worn by consumers between the body and clothes for protecting clothes from bodily secretion to maintain hygiene. Lingerie is used as fashionable, regular, bridal, and sportswear clothing to enhance physicality, confidence, and the overall health. At present, lingerie is available in varying sizes, patterns, colors, and types, such as knickers, briefs, thongs, bodysuits, and corsets. 

Lingerie Market Trends:

The increasing inclination of consumers toward trendy intimate wear and sportswear is one of the key factors driving the market growth. In line with this, the widespread adoption of aggressive marketing and promotional activities on several social media platforms for sensitizing and broadening the consumer base is considerably contributing to the market growth. Rising product variations and the escalating demand for wide-ranging seamless, brassieres briefs, and premium-quality branded lingerie amongst consumers, are propelling the market growth. Furthermore, the growing demand for seamless and brassieres briefs, along with the increasing preference for lingerie products amongst male demographics, is positively stimulating the market growth. Apart from this, the collaboration of lingerie manufacturers with the supermarket chains and multiple distributors for improving product portfolio is catalyzing the market growth. The advent of sustainable product variants is acting as a major growth-inducing factor. For instance, brands and leading companies are deploying environmentally-friendly production processes and using biodegradable materials to manufacture ecological lingerie sets, that are gaining immense popularity, primarily due to the increasing environmental consciousness among the masses. Other factors, such as the easy product availability through proliferating online platforms, attractive discounts and affordable price points offered by leading brands, and rising urbanization and purchasing power of consumers, especially in developing regions, are creating a positive outlook for the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global lingerie market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, material, price range and distribution channel.

Breakup by Product Type:

• Brassiere
• Knickers or Panties
• Shapewear
• Others
   

Breakup by Material:

• Cotton
• Silk
• Satin
• Nylon
• Others
   

Breakup by Price Range:

• Economy
• Premium
   

Breakup by Distribution Channel:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Fashion Nova LLC, Hanesbrands Inc., H & M Hennes & Mauritz AB, Hunkemöller International B.V., Jockey International Inc., MAS Holdings, PVH Corp., The Gap Inc., The Groupe Chantelle, Triumph International Ltd., Victoria’s Secret & Co. and Yandy Enterprises LLC.

Report Coverage: