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Loyalty Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global loyalty management market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 15% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Loyalty management is an innovative data-driven tool that assists in acquiring, engaging, and retaining customers. It is integrated with the campaign management system that sends automated emails and short message services (SMSs). Besides this, it also aids in improving the customer experience, raising brand awareness, and providing relevant offers, such as revenue, points, miles, discounts, coupons, or cash back. As it is reliable, convenient, easy to use, and allows the operator to collect, manage, and leverage customer data, its demand is escalating around the world.

Loyalty Management Market Trends:

At present, there is a rise in the need for client retention and building sustainable customer relationships among various industries. This represents one of the key factors positively influencing sales of loyalty management systems across the globe. These systems enable customer service managers (CSMs) to gain real-time visibility into customer behavior and initiate campaigns and make strategies to increase the overall revenue. As a result, they are increasingly being employed in business-to-customer (B2C) companies to predict and influence the behavior of potential customers. Moreover, they find extensive applications in the retail, hospitality, manufacturing, transportation, and banking, financial services, and insurance (BFSI) sectors worldwide. Furthermore, leading players are incorporating blockchain and artificial intelligence (AI) in loyalty management systems to provide deep learning experiences and allow recording and auto-analyzing of accurate information. They are also developing enhanced smartphone-oriented programs, which is creating a favorable market outlook. Other factors, including the innovations in the tool to offer specific deals to loyal customers during festive seasons or special days and flourishing information and technology (IT) and telecom industry, are anticipated to foster the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global loyalty management market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on type, organization size, deployment mode and industry vertical.

Breakup by Type:

  • Customer Retention
  • Customer Loyalty
  • Channel Loyalty
     

Breakup by Organization Size:

  • Large Enterprises
  • Small and Medium Enterprises
     

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based
     

Breakup by Industry Vertical:

  • BFSI
  • Retail
  • Travel and Hospitality
  • Manufacturing
  • IT and Telecom
  • Media and Entertainment
  • Healthcare
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Annex Cloud, Bond Brand Loyalty Inc., Comarch SA, Epsilon Data Management LLC, Fidelity Information Services Inc., ICF International Inc., Kobie Marketing Inc., LoyaltyLion, Oracle Corporation, Paystone Inc., SAP SE and TIBCO Software Inc.

Report Coverages:

Report Features Details
Base Year of the Analysis 2020
    Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Type, Organization Size, Deployment Mode, Industry Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Annex Cloud, Bond Brand Loyalty Inc., Comarch SA, Epsilon Data Management LLC, Fidelity Information Services Inc., ICF International Inc., Kobie Marketing Inc., LoyaltyLion, Oracle Corporation, Paystone Inc., SAP SE and TIBCO Software Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option                                     Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global loyalty management market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global loyalty management market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the organization size?
  • What is the breakup of the market based on the deployment mode?
  • What is the breakup of the market based on the industry vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global loyalty management market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Loyalty Management Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Customer Retention
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Customer Loyalty
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Channel Loyalty
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Organization Size
    7.1    Large Enterprises
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Small and Medium Enterprises
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Deployment Mode
    8.1    On-premises
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Cloud-based
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Industry Vertical
    9.1    BFSI
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Retail
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Travel and Hospitality
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Manufacturing
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    IT and Telecom
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Media and Entertainment
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Healthcare
        9.7.1 Market Trends
        9.7.2 Market Forecast
    9.8    Others
        9.8.1 Market Trends
        9.8.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Annex Cloud
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
        15.3.2    Bond Brand Loyalty Inc.
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    Comarch SA
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
           15.3.3.3 Financials
        15.3.4    Epsilon Data Management LLC
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
        15.3.5    Fidelity Information Services Inc.
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
           15.3.5.3 Financials
           15.3.5.4 SWOT Analysis
        15.3.6    ICF International Inc.
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
           15.3.6.3 Financials
           15.3.6.4 SWOT Analysis
        15.3.7    Kobie Marketing Inc.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
        15.3.8    LoyaltyLion
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    Oracle Corporation
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
           15.3.9.3 Financials
           15.3.9.4 SWOT Analysis
        15.3.10    Paystone Inc.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
        15.3.11    SAP SE
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio
           15.3.11.3 Financials
           15.3.11.4 SWOT Analysis
        15.3.12    TIBCO Software Inc.
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio
           15.3.12.3 SWOT Analysis  

List of Figures

Figure 1: Global: Loyalty Management Market: Major Drivers and Challenges
Figure 2: Global: Loyalty Management Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Loyalty Management Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Loyalty Management Market: Breakup by Type (in %), 2020
Figure 5: Global: Loyalty Management Market: Breakup by Organization Size (in %), 2020
Figure 6: Global: Loyalty Management Market: Breakup by Deployment Mode (in %), 2020
Figure 7: Global: Loyalty Management Market: Breakup by Industry Vertical (in %), 2020
Figure 8: Global: Loyalty Management Market: Breakup by Region (in %), 2020
Figure 9: Global: Loyalty Management (Customer Retention) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Loyalty Management (Customer Retention) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Loyalty Management (Customer Loyalty) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Loyalty Management (Customer Loyalty) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Loyalty Management (Channel Loyalty) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Loyalty Management (Channel Loyalty) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Loyalty Management (Large Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Loyalty Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Loyalty Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Loyalty Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Loyalty Management (On-premises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Loyalty Management (On-premises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Loyalty Management (Cloud-based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Loyalty Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Loyalty Management (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Loyalty Management (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Loyalty Management (Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Loyalty Management (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Loyalty Management (Travel and Hospitality) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Loyalty Management (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: Loyalty Management (Manufacturing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: Loyalty Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: Loyalty Management (IT and Telecom) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: Loyalty Management (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: Loyalty Management (Media and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: Loyalty Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Global: Loyalty Management (Healthcare) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Global: Loyalty Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Global: Loyalty Management (Other Industry Verticals) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Global: Loyalty Management (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: North America: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: North America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: United States: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: United States: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Canada: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Canada: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Asia-Pacific: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Asia-Pacific: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: China: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: China: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Japan: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Japan: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: India: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: India: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: South Korea: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: South Korea: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Australia: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Australia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Indonesia: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Indonesia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Others: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Europe: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Europe: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Germany: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Germany: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: France: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: France: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: United Kingdom: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: United Kingdom: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Italy: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Italy: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Spain: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Spain: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Russia: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: Russia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Others: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Latin America: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Latin America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Brazil: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Brazil: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Mexico: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Mexico: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Others: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Middle East and Africa: Loyalty Management Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Middle East and Africa: Loyalty Management Market: Breakup by Country (in %), 2020
Figure 87: Middle East and Africa: Loyalty Management Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 88: Global: Loyalty Management Industry: SWOT Analysis
Figure 89: Global: Loyalty Management Industry: Value Chain Analysis
Figure 90: Global: Loyalty Management Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Loyalty Management Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Loyalty Management Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: Loyalty Management Market Forecast: Breakup by Organization Size (in Million US$), 2021-2026
Table 4: Global: Loyalty Management Market Forecast: Breakup by Deployment Mode (in Million US$), 2021-2026
Table 5: Global: Loyalty Management Market Forecast: Breakup by Industry Vertical (in Million US$), 2021-2026
Table 6: Global: Loyalty Management Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Loyalty Management Market: Competitive Structure
Table 8: Global: Loyalty Management Market: Key Players

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