Market Overview:
The global loyalty management market size reached US$
2.8 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$
9.1 Billion by 2027, exhibiting a growth rate (CAGR) of
21.47% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Loyalty management is an innovative data-driven tool that assists in acquiring, engaging, and retaining customers. It is integrated with the campaign management system that sends automated emails and short message services (SMSs). Besides this, it also aids in improving the customer experience, raising brand awareness, and providing relevant offers, such as revenue, points, miles, discounts, coupons, or cash back. As it is reliable, convenient, easy to use, and allows the operator to collect, manage, and leverage customer data, its demand is escalating around the world.
Loyalty Management Market Trends:
At present, there is a rise in the need for client retention and building sustainable customer relationships among various industries. This represents one of the key factors positively influencing sales of loyalty management systems across the globe. These systems enable customer service managers (CSMs) to gain real-time visibility into customer behavior and initiate campaigns and make strategies to increase the overall revenue. As a result, they are increasingly being employed in business-to-customer (B2C) companies to predict and influence the behavior of potential customers. Moreover, they find extensive applications in the retail, hospitality, manufacturing, transportation, and banking, financial services, and insurance (BFSI) sectors worldwide. Furthermore, leading players are incorporating blockchain and artificial intelligence (AI) in loyalty management systems to provide deep learning experiences and allow recording and auto-analyzing of accurate information. They are also developing enhanced smartphone-oriented programs, which is creating a favorable market outlook. Other factors, including the innovations in the tool to offer specific deals to loyal customers during festive seasons or special days and flourishing information and technology (IT) and telecom industry, are anticipated to foster the market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global loyalty management market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, organization size, deployment mode and industry vertical.
Breakup by Type:
- Customer Retention
- Customer Loyalty
- Channel Loyalty
Breakup by Organization Size:
- Large Enterprises
- Small and Medium Enterprises
Breakup by Deployment Mode:
Breakup by Industry Vertical:
- BFSI
- Retail
- Travel and Hospitality
- Manufacturing
- IT and Telecom
- Media and Entertainment
- Healthcare
- Others
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Annex Cloud, Bond Brand Loyalty Inc., Comarch SA, Epsilon Data Management LLC, Fidelity Information Services Inc., ICF International Inc., Kobie Marketing Inc., LoyaltyLion, Oracle Corporation, Paystone Inc., SAP SE and TIBCO Software Inc.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
Type, Organization Size, Deployment Mode, Industry Vertical, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
Annex Cloud, Bond Brand Loyalty Inc., Comarch SA, Epsilon Data Management LLC, Fidelity Information Services Inc., ICF International Inc., Kobie Marketing Inc., LoyaltyLion, Oracle Corporation, Paystone Inc., SAP SE and TIBCO Software Inc. |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global loyalty management market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global loyalty management market?
- What are the key regional markets?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the organization size?
- What is the breakup of the market based on the deployment mode?
- What is the breakup of the market based on the industry vertical?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global loyalty management market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Loyalty Management Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Customer Retention
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Customer Loyalty
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Channel Loyalty
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Organization Size
7.1 Large Enterprises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Small and Medium Enterprises
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Deployment Mode
8.1 On-premises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Cloud-based
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Industry Vertical
9.1 BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Retail
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Travel and Hospitality
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Manufacturing
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 IT and Telecom
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Media and Entertainment
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Healthcare
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Others
9.8.1 Market Trends
9.8.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Annex Cloud
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.2 Bond Brand Loyalty Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Comarch SA
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.4 Epsilon Data Management LLC
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Fidelity Information Services Inc.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 ICF International Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 Kobie Marketing Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 LoyaltyLion
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Oracle Corporation
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.9.4 SWOT Analysis
15.3.10 Paystone Inc.
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 SAP SE
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Financials
15.3.11.4 SWOT Analysis
15.3.12 TIBCO Software Inc.
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.12.3 SWOT Analysis
List of Figures
Figure 1: Global: Loyalty Management Market: Major Drivers and Challenges
Figure 2: Global: Loyalty Management Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Loyalty Management Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Loyalty Management Market: Breakup by Type (in %), 2021
Figure 5: Global: Loyalty Management Market: Breakup by Organization Size (in %), 2021
Figure 6: Global: Loyalty Management Market: Breakup by Deployment Mode (in %), 2021
Figure 7: Global: Loyalty Management Market: Breakup by Industry Vertical (in %), 2021
Figure 8: Global: Loyalty Management Market: Breakup by Region (in %), 2021
Figure 9: Global: Loyalty Management (Customer Retention) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Loyalty Management (Customer Retention) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Loyalty Management (Customer Loyalty) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Loyalty Management (Customer Loyalty) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Loyalty Management (Channel Loyalty) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Loyalty Management (Channel Loyalty) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Loyalty Management (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Loyalty Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Loyalty Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Loyalty Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Loyalty Management (On-premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Loyalty Management (On-premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Loyalty Management (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Loyalty Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Loyalty Management (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Loyalty Management (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Loyalty Management (Retail) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Loyalty Management (Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Loyalty Management (Travel and Hospitality) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Loyalty Management (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Loyalty Management (Manufacturing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Loyalty Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Loyalty Management (IT and Telecom) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Loyalty Management (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Loyalty Management (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Loyalty Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Loyalty Management (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Loyalty Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Loyalty Management (Other Industry Verticals) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Loyalty Management (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: North America: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: North America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: United States: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: United States: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Canada: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Canada: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Asia-Pacific: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Asia-Pacific: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: China: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: China: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Japan: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Japan: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: India: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: India: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: South Korea: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: South Korea: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Australia: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Australia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Indonesia: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Indonesia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Others: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Europe: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Europe: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Germany: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Germany: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: France: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: France: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: United Kingdom: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: United Kingdom: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Italy: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Italy: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Spain: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Spain: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Russia: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Russia: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Others: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Latin America: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Latin America: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Brazil: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Brazil: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Mexico: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Mexico: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Others: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Others: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Middle East and Africa: Loyalty Management Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Middle East and Africa: Loyalty Management Market: Breakup by Country (in %), 2021
Figure 87: Middle East and Africa: Loyalty Management Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Global: Loyalty Management Industry: SWOT Analysis
Figure 89: Global: Loyalty Management Industry: Value Chain Analysis
Figure 90: Global: Loyalty Management Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Loyalty Management Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Loyalty Management Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Loyalty Management Market Forecast: Breakup by Organization Size (in Million US$), 2022-2027
Table 4: Global: Loyalty Management Market Forecast: Breakup by Deployment Mode (in Million US$), 2022-2027
Table 5: Global: Loyalty Management Market Forecast: Breakup by Industry Vertical (in Million US$), 2022-2027
Table 6: Global: Loyalty Management Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Loyalty Management Market: Competitive Structure
Table 8: Global: Loyalty Management Market: Key Players