Malaysia Alternative Data Market

Malaysia Alternative Data Market Overview: 

The Malaysia alternative data market size reached USD 37.47 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 565.19 Million by 2033, exhibiting a growth rate (CAGR) of 35.19% during 2025-2033. Government-led digital infrastructure expansion, rapid e‑commerce and digital payments adoption, fintech innovation, and rising demand for data-driven risk analytics are key forces boosting the Malaysia alternative data market share.

Malaysia Alternative Data Market Trends: 

Digital Payments & E‑commerce Proliferation

Malaysia’s rapid adoption of digital payments and e‑commerce platforms is generating vast volumes of rich alternative data, from transaction logs to online consumer behavior patterns. Financial institutions utilize these signals to assess creditworthiness, detect fraud, and segment customers with greater precision. For SMEs and individual consumers with limited traditional credit histories, this data provides critical visibility, enabling more nuanced underwriting and loan decisions. According to research into regional digital lending, these non-traditional data streams empower more inclusive financial services and more accurate risk models. This trend underscores how consumer digital footprints are shaping Malaysia alternative data market growth. For instance, in April 2025, Provenir won “Data Solution of the Year – Finance” at the 2025 Data Breakthrough Awards for its AI Decisioning Platform. The platform integrates data, automation, and analytics to help financial institutions reduce fraud and enhance credit risk decisions. Its Data Marketplace offers access to 120+ global data partners, including traditional and alternative sources, via pre-built APIs. The solution simplifies data strategy management and improves customer experience across over 60 countries, processing over 4 billion transactions annually. This marks Provenir’s fourth consecutive win.

Data Center & Cloud Infrastructure Expansion

The Malaysia alternative data market growth is being reinforced by large-scale investments in cloud and AI computing infrastructure. These facilities play a crucial role in enabling the storage, processing, and real-time analysis of vast alternative datasets such as IoT signals, transactional behavior, and satellite imagery. This robust infrastructure directly supports the rising demand for high-performance computing in financial services, as demonstrated by the Kenanga Alternative Series: Islamic Global Responsible Strategies Fund (KASIGRSF) launched in August 2024. The fund, developed in partnership with Chicago Global Capital, leverages big data, AI, and machine learning to process complex signals, such as social sentiment and market anomalies, for Shariah-compliant investment decisions. As data centers evolve to meet such computational needs, they underpin Malaysia’s ambition to become a regional data and fintech hub, accelerating the scalability of alternative data applications.

Malaysia Alternative Data Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user. 

Data Type Insights: 

• Credit and Debit Card Transactions 
• Email Receipts 
• Geo-location (Foot Traffic) Records 
• Mobile Application Usage 
• Satellite and Weather Data 
• Social and Sentiment Data 
• Web Scraped Data 
• Web Traffic 
• Others

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others. 

Industry Insights: 

• Automotive 
• BFSI 
• Energy 
• Industrial 
• IT and Telecommunications 
• Media and Entertainment 
• Real Estate and Construction 
• Retail 
• Transportation and Logistics 
• Others

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.

End User Insights: 

• Hedge Fund Operators 
• Investment Institutions 
• Retail Companies 
• Others 

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others. 

Regional Insights: 

• Selangor 
• W.P. Kuala Lumpur 
• Johor 
• Sarawak 
• Others 

The report has also provided a comprehensive analysis of all the major regional markets, which include Selangor, W.P. Kuala Lumpur, Johor, Sarawak, and others. 

Competitive Landscape: 

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. 

Malaysia Alternative Data Market Report Coverage: 

Key Questions Answered in This Report: 

• How has the Malaysia alternative data market performed so far and how will it perform in the coming years? 
• What is the breakup of the Malaysia alternative data market on the basis of data type? 
• What is the breakup of the Malaysia alternative data market on the basis of industry? 
• What is the breakup of the Malaysia alternative data market on the basis of end user? 
• What is the breakup of the Malaysia alternative data market on the basis of region? 
• What are the various stages in the value chain of the Malaysia alternative data market? 
• What are the key driving factors and challenges in the Malaysia alternative data market? 
• What is the structure of the Malaysia alternative data market and who are the key players? 
• What is the degree of competition in the Malaysia alternative data market? 

Key Benefits for Stakeholders: 

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Malaysia alternative data market from 2019-2033. 
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Malaysia alternative data market. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Malaysia alternative data industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.