The Malaysia alternative data market size reached USD 37.47 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 565.19 Million by 2033, exhibiting a growth rate (CAGR) of 35.19% during 2025-2033. Government-led digital infrastructure expansion, rapid e‑commerce and digital payments adoption, fintech innovation, and rising demand for data-driven risk analytics are key forces boosting the Malaysia alternative data market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 37.47 Million |
Market Forecast in 2033 | USD 565.19 Million |
Market Growth Rate 2025-2033 | 35.19% |
Digital Payments & E‑commerce Proliferation
Malaysia’s rapid adoption of digital payments and e‑commerce platforms is generating vast volumes of rich alternative data, from transaction logs to online consumer behavior patterns. Financial institutions utilize these signals to assess creditworthiness, detect fraud, and segment customers with greater precision. For SMEs and individual consumers with limited traditional credit histories, this data provides critical visibility, enabling more nuanced underwriting and loan decisions. According to research into regional digital lending, these non-traditional data streams empower more inclusive financial services and more accurate risk models. This trend underscores how consumer digital footprints are shaping Malaysia alternative data market growth. For instance, in April 2025, Provenir won “Data Solution of the Year – Finance” at the 2025 Data Breakthrough Awards for its AI Decisioning Platform. The platform integrates data, automation, and analytics to help financial institutions reduce fraud and enhance credit risk decisions. Its Data Marketplace offers access to 120+ global data partners, including traditional and alternative sources, via pre-built APIs. The solution simplifies data strategy management and improves customer experience across over 60 countries, processing over 4 billion transactions annually. This marks Provenir’s fourth consecutive win.
Data Center & Cloud Infrastructure Expansion
The Malaysia alternative data market growth is being reinforced by large-scale investments in cloud and AI computing infrastructure. These facilities play a crucial role in enabling the storage, processing, and real-time analysis of vast alternative datasets such as IoT signals, transactional behavior, and satellite imagery. This robust infrastructure directly supports the rising demand for high-performance computing in financial services, as demonstrated by the Kenanga Alternative Series: Islamic Global Responsible Strategies Fund (KASIGRSF) launched in August 2024. The fund, developed in partnership with Chicago Global Capital, leverages big data, AI, and machine learning to process complex signals, such as social sentiment and market anomalies, for Shariah-compliant investment decisions. As data centers evolve to meet such computational needs, they underpin Malaysia’s ambition to become a regional data and fintech hub, accelerating the scalability of alternative data applications.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user.
Data Type Insights:
The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.
Industry Insights:
A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.
End User Insights:
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Selangor, W.P. Kuala Lumpur, Johor, Sarawak, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Data Types Covered | Credit and Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, Others |
Industries Covered | Automotive, BFSI, Energy, Industrial, IT and Telecommunications, Media and Entertainment, Real Estate and Construction, Retail, Transportation and Logistics, Others |
End Users Covered | Hedge Fund Operators, Investment Institutions, Retail Companies, Others |
Regions Covered | Selangor, W.P. Kuala Lumpur, Johor, Sarawak, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: