Malaysia Footwear Market Research Report and Industry Forecast

Malaysia Footwear Market Overview:

The Malaysia footwear market size reached USD 755.70 Million in 2024. Looking forward, the market is expected to reach USD 1,049.62 Million by 2033, exhibiting a growth rate (CAGR) of 3.34% during 2025-2033. The market is transforming due to rising urbanization, increasing health awareness, and shifting fashion preferences. Consumers are gravitating toward sports and casual footwear, driven by active lifestyles and global fashion trends. Additionally, the surge in e-commerce and demand for sustainable products are reshaping retail strategies and product offerings, further strengthening the Malaysia footwear market share.

Malaysia Footwear Market Trends:

Growing Urbanization and Rising Disposable Incomes

The rapid urbanization in Malaysia has had an impact by greatly affecting consumer lifestyles and consumer buying behavior. With more people migrating to cities, they become exposed to international fashions and prefer quality, branded shoes. At the same time, increased disposable incomes have enabled consumers to purchase more lifestyle-oriented products, which also include footwear. Urban residents are more attracted toward comfort, style and functionality, which has resulted in the emergence and rapid growth in the demand for casual, formal, and performance wearing footwear. This transition has provided both the international and domestic brands with an opportunity to increase their products and reach a wide variety of customers. The growing middle class, especially among working professionals and youth, plays a pivotal role in driving Malaysia footwear market growth across both online and offline retail platforms.

Rising Focus on Health and Fitness Culture

A growing health consciousness among Malaysians is spurring interest in athletic and performance footwear. With increased participation in fitness activities such as jogging, walking, gym workouts, and recreational sports, demand for sports shoes, sneakers, and training footwear has surged. Consumers now prioritize shoes that offer not only performance support but also durability, breathability, and ergonomic design. Additionally, the influence of sports celebrities, fitness influencers, and athleisure fashion trends has elevated sports footwear into mainstream fashion. Government initiatives promoting active lifestyles, along with a rise in fitness facilities and events, further support this trend. Brands are responding with innovations like cushioning technology, sustainable materials, and stylish sportswear hybrids, helping to drive the segment’s growth in the Malaysian footwear market. For instance, in January 2025, Alpro Group, a prominent healthcare provider focused on improving senior well-being, teamed up with Skechers Malaysia to introduce the “Silver Step-Pro: Empowering Seniors to Take Every Step with Confidence” initiative. This joint effort emphasizes both organizations’ dedication to encouraging active aging and increasing public awareness about fall prevention among the elderly. The campaign aligns with national efforts led by the Malaysian government to promote a healthier, more mobile aging population.

Malaysia Footwear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, material, distribution channel, pricing, and end user.

Product Insights:

• Non-Athletic Footwear
• Athletic Footwear

The report has provided a detailed breakup and analysis of the market based on the product. This includes non-athletic footwear and athletic footwear.

Material Insights:

• Rubber
• Leather
• Plastic
• Fabric
• Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes rubber, leather, plastic, fabric, and others.

Distribution Channel Insights:

• Footwear Specialists
• Online Sales
• Supermarkets and Hypermarkets
• Departmental Stores
• Clothing Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes footwear specialists, online sales, supermarkets and hypermarkets, departmental stores, clothing stores, and others.

Pricing Insights:

• Premium
• Mass

A detailed breakup and analysis of the market based on pricing have also been provided in the report. This includes premium and mass.

End User Insights:

• Men
• Women
• Kids

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids.

States Insights:

• Selangor
• W.P. Kuala Lumpur
• Johor
• Sarawak
• Others

The report has also provided a comprehensive analysis of all the major states markets, which include Selangor, W.P. Kuala Lumpur, Johor, Sarawak, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Malaysia Footwear Market News:

• In February 2025, Zuliz, a prominent Chinese brand specializing in footwear for the elderly, marked a major milestone in its international growth by launching its inaugural store in Malaysia. This development highlights the company’s dedication to expanding its footprint globally and reinforces its strategic focus on accelerating international market penetration.
• In November 2024, XTEP, a prominent international sportswear brand, officially inaugurated its first retail outlet in Malaysia at the IOI Shopping Mall in Puchong. A major highlight of the launch event was the introduction of the XTEP Running Club (XRC) to the Malaysian market. This initiative aims to encourage a broader adoption of running as a healthy lifestyle activity. The response has been enthusiastic, with thousands of local running enthusiasts already becoming members of the club.

Malaysia Footwear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Malaysia footwear market performed so far and how will it perform in the coming years?
• What is the breakup of the Malaysia footwear market on the basis of product?
• What is the breakup of the Malaysia footwear market on the basis of material?
• What is the breakup of the Malaysia footwear market on the basis of distribution channel?
• What is the breakup of the Malaysia footwear market on the basis of pricing?
• What is the breakup of the Malaysia footwear market on the basis of end user?
• What is the breakup of the Malaysia footwear market on the basis of State?
• What are the various stages in the value chain of the Malaysia footwear market? 
• What are the key driving factors and challenges in the Malaysia footwear market?
• What is the structure of the Malaysia footwear market and who are the key players?
• What is the degree of competition in the Malaysia footwear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Malaysia footwear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Malaysia footwear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Malaysia footwear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.