The Malaysia glamping market size reached USD 10.80 Million in 2024. The market is projected to reach USD 29.52 Million by 2033, exhibiting a growth rate (CAGR) of 10.58% during 2025-2033. The market is propelled by a rising preference for experiential travel, growing domestic tourism among young professionals, and increasing government support for sustainable tourism initiatives. Moreover, inflating disposable incomes and a desire for unique outdoor stays have encouraged investors to develop innovative glamping sites across the country. Also, enhanced infrastructure and targeted marketing campaigns contribute to steady demand in both local and international segments, which further augments Malaysia glamping market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 10.80 Million |
Market Forecast in 2033 | USD 29.52 Million |
Market Growth Rate 2025-2033 | 10.58% |
Growth in Domestic and Inbound Tourism
A major trend shaping the market is the steady rise in both domestic and inbound tourism. Over recent years, Malaysia’s appeal as an accessible and diverse destination has attracted a wider mix of travelers looking for unique outdoor experiences. As per industry reports , more than 25 million international travelers visited Malaysia in 2024. This steady influx of travelers has strengthened the demand for distinctive accommodation options that move beyond conventional hotels and resorts. International visitors, especially from neighboring ASEAN countries, are also showing a stronger interest in alternatives to traditional hotels, favoring novel stays that combine comfort with immersion in nature. Moreover, the government’s tourism initiatives, including campaigns such as “Cuti-Cuti Malaysia,” have successfully encouraged locals to explore lesser-known destinations within the country, driving up demand for nature-based accommodations like glamping. Besides, improved road connectivity to forest reserves, coastal zones, and highland areas supports this demand, making once-remote sites reachable for weekend trips. Also, festivals, eco-tourism trails, and regional tourism collaborations further add to footfall. This consistent inflow provides operators with the confidence to expand capacity, experiment with new site designs, and invest in amenities that appeal to both repeat domestic guests and first-time international visitors seeking distinctive stays.
Expansion of Digital Booking and Flexible Reservations
The ease of online booking has become an important driver for Malaysia glamping market growth as travelers increasingly expect quick, convenient ways to secure unique stays. Many operators now partner with major online travel agencies (OTAs) and listing platforms to widen visibility and attract digital-savvy audiences. User-friendly websites and mobile apps allow customers to view high-resolution images, check real-time availability, compare tent options, and read verified reviews before committing to a reservation. In addition to this, flexible booking policies, including last-minute deals and free cancellation, have gained popularity, giving travelers peace of mind when plans change. Also, 5G adoption expanded rapidly, rising from 6.7% of total connections in the first quarter of 2023 to 41.9% by the end of 2024. Broader 5G coverage has improved internet reliability and speed in semi-rural and remote areas, making digital booking and online promotions for glamping sites far more effective. Furthermore, operators benefit from greater reach to independent travelers and groups planning short escapes, especially urban residents seeking quick weekend breaks. The digital shift also enables providers to collect booking data and feedback, which helps them adjust promotional strategies and develop offers that match customer behavior and seasonal demand.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on age group, accommodation type, and booking mode.
Age Group Insights:
The report has provided a detailed breakup and analysis of the market based on the age group. This includes 18-32 years, 33-50 years, 51-65 years, and above 65 years.
Accommodation Type Insights:
A detailed breakup and analysis of the market based on the accommodation type have also been provided in the report. This includes cabins and pods, tents, yurts, treehouses, and others.
Booking Mode Insights:
The report has provided a detailed breakup and analysis of the market based on the booking mode. This includes direct booking, travel agents, and online travel agencies.
States Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Selangor, W.P. Kuala Lumpur, Johor, Sarawak, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Age Groups Covered | 18-32 years, 33-50 years, 51-65 years, Above 65 years |
Accommodation Types Covered | Cabins and Pods, Tents, Yurts, Treehouses, Others |
Booking Modes Covered | Direct Booking, Travel Agents, Online Travel Agencies |
States Covered | Selangor, W.P. Kuala Lumpur, Johor, Sarawak, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: