Malaysia Menswear Market

Malaysia Menswear Market Overview:

The Malaysia menswear market size reached USD 2,631.67 Million in 2024. Looking forward, the market is projected to reach USD 3,992.50 Million by 2033, exhibiting a growth rate (CAGR) of 4.74% during 2025-2033. The market is expanding steadily, driven by rising urban lifestyles, growing fashion consciousness, and increasing disposable income. Consumers favor versatile styles, smart-casual attire, and athleisure, prompting brands to offer inclusive, trend-responsive collections. Omni-channel retailing combining physical stores, e-commerce, and social commerce that enhances accessibility, along with rising demand for sustainable and customizable options are some of the other factors further reinforcing Malaysia menswear market share.

Malaysia Menswear Market Trends:

Smart-Casual Dominance

In Malaysia, the menswear scene is increasingly influenced by a notable preference for smart-casual attire that connects both professional and relaxed environments. Men are opting for versatile garments like tailored chinos, high-quality polo shirts, and lightweight blazers, which offer a polished appearance without compromising on comfort. This trend reflects changing workplace cultures that embrace flexible dress codes, appreciating both style and functionality. Retailers and brands are responding by broadening their offerings to seamlessly combine refined tailoring with soft materials and relaxed silhouettes. This trend is also reflected in the expanding retail presence of fashion-forward brands catering to the smart-casual segment. For instance, in November 2024, URBAN REVIVO marked the opening of its fourth store in Malaysia, located in Sunway Pyramid. The launch included an interactive event where attendees could submit their wishes in a mailbox for a chance to win various prizes, such as shopping sprees and personalized fashion experiences, highlighting the brand's increasing popularity. These outfits can easily transition from office meetings to social events, minimizing the need for multiple outfit changes. Furthermore, the rising popularity of semi-formal occasions and co-working spaces has solidified smart casual as the preferred style choice. Embracing this blend of sophistication and comfort is a key element driving Malaysia menswear market growth.

Digital Shopping Surge

The swift expansion of digital platforms is transforming the way men in Malaysia purchase fashion, with e-commerce and social media at the forefront of the menswear industry. According to the data published by the Ministry of Communications, in 2021, e-commerce revenue in Malaysia exceeded RM1 Trillion and is expected to grow to RM1.65 Trillion by 2025. The #SayaDigital initiative has supported 500,000 businesses in transitioning to digital platforms, resulting in 85 million transactions worth more than RM4.6 Billion during this shift. Shoppers are increasingly drawn to mobile-first platforms that provide personalized suggestions, smooth checkout processes, and virtual styling help. Social media applications, especially those featuring integrated shopping options, not only enhance product discovery but also significantly influence buying choices. The rise of live-stream shopping events and collaborations with influencers is becoming more common, enabling brands to engage customers in real-time interactions. This digital transition allows even smaller brands to reach wider audiences and compete in a dynamic, trend-focused market. As more consumers opt for the ease of online shopping without sacrificing style, the menswear sector is adapting to emphasize digital interactions, solidifying online retail as a key factor in market growth and sustainability in Malaysia.

Malaysia Menswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, season, and distribution channel.

Product Type Insights:

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes trousers, denims, shirts and t-shirts, ethnic wear, and others.

Season Insights:

• Summer Wear
• Winter Wear
• All-Season Wear

A detailed breakup and analysis of the market based on the season have also been provided in the report. This includes summer wear, winter wear, and all-season wear.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others.

State Insights:

• Selangor
• W.P. Kuala Lumpur
• Johor
• Sarawak
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Selangor, W.P. Kuala Lumpur, Johor, Sarawak, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Malaysia Menswear Market News:

• In May 2025, Lilanz, a Chinese menswear brand, opened its first international standalone store in Kuala Lumpur. This store, situated in the SkyAvenue shopping complex at Resorts World Genting, covers 2,885 square meters and features Lilanz's three main lines: Smart, Urban Casual, and Performance Wear, as part of the brand's strategy for international expansion.
• In July 2024, Urban Revivo launched its inaugural flagship store in Malaysia at Pavilion KL, which represented a significant milestone in its global growth. The event included an entertaining escalator fashion show and emphasized the brand’s approach to 'fast luxury fashion.

Malaysia Menswear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Malaysia menswear market performed so far and how will it perform in the coming years?
• What is the breakup of the Malaysia menswear market on the basis of product type?
• What is the breakup of the Malaysia menswear market on the basis of season?
• What is the breakup of the Malaysia menswear market on the basis of distribution channel?
• What is the breakup of the Malaysia menswear market on the basis of state?
• What are the various stages in the value chain of the Malaysia menswear market? 
• What are the key driving factors and challenges in the Malaysia menswear market?
• What is the structure of the Malaysia menswear market and who are the key players?
• What is the degree of competition in the Malaysia menswear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Malaysia menswear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Malaysia menswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Malaysia menswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.