The latest report by IMARC Group, titled "Europe Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028," finds that the Europe male grooming market size reached US$ 27,760 Million in 2022. Male grooming products refer to a wide range of personal care items designed specifically for men to maintain their appearance, hygiene, and overall well-being. These products cater to specific needs and preferences of men, addressing various aspects of grooming such as skincare, hair care, shaving, and fragrance. With the rising metrosexual culture in Europe, there has been a rise in the demand for male grooming products across the region. These products include facial cleansers, moisturizers, and anti-aging creams, which are tailored to men's unique skin characteristics.
Europe Male Grooming Products Market Trends:
One of the primary factors driving the market is the changing societal norms and attitudes toward male grooming in Europe. Traditionally, grooming and personal care were considered primarily female-oriented. However, men are nowadays increasingly embracing grooming as a means of self-care and personal expression. Besides this, the evolving perception of masculinity has led to a greater acceptance and encouragement among men to invest in grooming products, thus impelling the market growth. Additionally, the increasing awareness and acceptance of personal care among men is another crucial factor contributing to the market. Besides this, with the inflating income levels, men are willing to spend more on personal care products that offer quality, efficacy, and a pleasurable grooming experience. Furthermore, there has been growing consciousness about appearances among men and the rising importance of grooming in maintaining a well-groomed and professional image. As a result, manufacturers are developing a wide range of grooming products specifically tailored to men's needs, along with targeted marketing campaigns. Other than this, the influence of social media and advertising has played a significant role in shaping consumer preferences and driving the demand for male grooming products in Europe. Looking forward, IMARC Group expects the market value to reach US$ 37,628 Million by 2028, expanding at a CAGR of 5.1% during the forecast period (2023-2028).
- On the basis of the product, the market has been segmented into male toiletries, electric products, after shave lotions, and others.
- Based on the price range, the market has been classified into mass and premium products.
- On the basis of the distribution channel, the market has been bifurcated into supermarkets and hypermarkets, pharmacy stores, online stores, and others.
- Based on the light source, the market has been segmented into LED, fluorescent, compact fluorescent, high-intensity discharge, and other lamps.
- Country-wise, the market has been divided into Germany, France, the United Kingdom, Italy, Spain, and others.
- The competitive landscape of the market has also been analyzed, along with the detailed profiles of the key players operating in the industry.
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