Europe Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Country 2024-2032

Europe Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Country 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A2991
Buy Now

Market Overview:

The Europe male grooming products market size reached US$ 29,203.5 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 43,567.7 Million by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032. The growing focus on health and wellness among the masses, the widespread acceptance and adoption of international grooming trends and products, and continuous advancements across the region are some of the major factors propelling the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 29,203.5 Million
Market Forecast in 2032
US$ 43,567.7 Million
Market Growth Rate 2024-2032 4.4%


Male grooming products refer to the specialized range of personal care items designed for men's facial and body care needs. These products encompass a wide array of options including shaving creams, aftershaves, beard oils, facial cleansers, moisturizers, hair care products, and more. The market for male grooming products has witnessed substantial growth, recognizing the increasing awareness and demand for tailored solutions that cater to men's unique skin and hair requirements. These products are formulated with specific ingredients that address men's grooming needs, such as coarser hair or thicker skin, and are often packaged in masculine designs. By focusing on both function and appearance, male grooming products have become an essential part of modern men's daily routines, reflecting a cultural shift towards greater personal care and hygiene.

The growing focus on health and wellness has led to an increased awareness of skincare and hygiene among men. This awareness is driving demand for products that promote healthy skin and hair, such as natural and organic formulations, and skin-specific care items. As travel and global cultural exchange have become more accessible, European men are exposed to diverse grooming practices and products from different cultures. This exposure has led to a broader acceptance and adoption of international grooming trends and products. In addition, different age groups have specific grooming needs, and the demographic composition of the European male population is influencing the market. For instance, the younger generation's desire for trendy and fashionable products versus the older generation's focus on quality and classic grooming care is driving diverse product offerings. In addition, the expansion of specialty retail stores focusing exclusively on male grooming products provides customers with a specialized shopping experience. Expert advice, product trials, and a diverse range of brands and products available in one place enhance consumer interest and sales. Thus, this is contributing to the market. Moreover, the incorporation of advanced technology in product development and customer engagement, such as virtual try-on apps and AI-driven personalization is creating a positive market outlook.

Europe Male Grooming Products Market Trends/Drivers:

Changing Social Perceptions and Lifestyle Trends

The shifting social perceptions towards male grooming in Europe are driving substantial growth in the male grooming products industry. There is a growing acceptance and expectation for men to invest in personal appearance and grooming. This shift is influenced by changing workplace norms, where professional appearance is considered a reflection of competence and commitment. Fashion and celebrity influences also play a role, with well-groomed public figures promoting products and setting trends. Lifestyle magazines, blogs, and social media influencers targeting male audiences are dedicating more content to grooming tips and product reviews, enhancing awareness and acceptance. Urbanization and an increase in disposable income among European males further contribute to this trend. Together, these factors represent a significant cultural shift that is translating into higher demand for male grooming products, ranging from basic care items, including shampoos and deodorants to specialized products like beard oils and skin serums.

Innovation and Product Diversification

Innovation and product diversification are key market drivers in the Europe male grooming products industry. Manufacturers are continuously investing in research and development to create products tailored specifically to men's grooming needs. This includes formulations that cater to different skin types, hair textures, and personal preferences. The product range has expanded beyond traditional shaving creams and aftershaves to include specialized items, such as anti-aging creams, sun protection, and unique hair styling products. Brands are also offering personalized and subscription-based services, where products are curated and delivered based on individual requirements. Eco-friendly and organic product lines are gaining traction, aligning with the broader trend towards sustainability and natural ingredients. In addition, the diversity in product offerings caters to a wider consumer base and encourages existing consumers to try new products and expand their grooming routines. This continual innovation and expansion in product lines stimulate consumer interest and drive ongoing growth in the industry.

Europe Male Grooming Products Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Europe male grooming products market report, along with forecasts at the regional and country levels from 2024-2032. Our report has categorized the market based on product, price range and distribution channel.

Breakup by Product:

Male toiletries dominate the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes male toiletries, electric products, after shave lotions, and others. According to the report, male toiletries represented the largest segment.

In the dynamic landscape of the Europe male grooming products industry, market drivers for male toiletries products are notably impactful. Evolving societal perceptions of male self-care have propelled transformative shifts in consumer patterns. Along with this, the contemporary emphasis on grooming and personal presentation has cultivated a heightened demand for an extensive array of male toiletries encompassing skincare, hair care, and essential grooming commodities. Noteworthy in this context is the ascendancy of digital retail platforms, which have substantially widened product accessibility, elevating consumer awareness and convenience. Simultaneously, the industry's steadfast commitment to pioneering advancements and product innovation has contributed significantly to market expansion, with consistent introductions of refined formulations tailored to evolving customer requisites. This burgeoning male grooming sector proffers abundant prospects for both established contenders and emerging players, presenting a fertile ground for sustained expansion and distinct market positioning across the European realm.

Breakup by Price Range:

  • Mass Products
  • Premium Products
     

Mass products hold the largest share in the market

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes mass products and premium products. According to the report, mass products accounted for the largest market share.

Within the expansive domain of the Europe industry, the market drivers for the mass products price range are instrumental. A confluence of factors has precipitated the rise in demand for these affordable grooming solutions. With shifting societal norms and an increased focus on self-presentation, there is a growing inclination among men to invest in grooming routines. Additionally, the appeal of mass-priced products lies in their accessibility and value proposition, catering to a wider demographic of consumers seeking quality within budget constraints. In confluence with this, the proliferation of e-commerce platforms has further facilitated product reach, enhancing market penetration and consumer awareness. Moreover, strategic marketing and branding efforts have cultivated a positive perception of mass-priced male grooming products, bolstered their credibility and fostering customer loyalty. As this trend continues to gain momentum, manufacturers and suppliers are poised to harness significant growth opportunities by catering to the escalating demand for accessible yet effective grooming solutions across Europe.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others
     

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacy stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

In the Europe male grooming products industry, the distribution channel of supermarkets and hypermarkets serves as a vital market driver. This preference for these retail giants is underscored by their wide-reaching presence and inherent convenience. As men increasingly embrace grooming routines, the accessibility, and variety offered by supermarkets and hypermarkets become key factors in driving demand. These retail establishments provide a one-stop shopping experience, allowing consumers to conveniently access an array of male grooming products alongside their regular purchases. In confluence with this, the strategic placement of such products within these stores capitalizes on spontaneous purchases and consumer exposure, thereby enhancing market visibility. Additionally, the competitive pricing and promotional activities often associated with supermarkets and hypermarkets attract budget-conscious consumers seeking quality grooming products. As a result, this distribution channel supports the industry's growth and empowers manufacturers and retailers to tap into a diverse customer base, solidifying their position within the European male grooming products market.

Breakup by Country:

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
     

United Kingdom exhibits a clear dominance, accounting for the largest Europe male grooming products market share

The report has also provided a comprehensive analysis of all the major regional markets, which Germany, France, the United Kingdom, Italy, Spain, and Others. According to the report, the United Kingdom represented the largest segment.

In the United Kingdom, the market is fueled by the growing shift in societal attitudes toward personal care and grooming. Men are now placing greater importance on their appearance and well-being, driving the need for an extensive range of grooming solutions. The influence of media, social platforms, and celebrity endorsements has further amplified this trend, prompting men to invest in products that cater to their distinct needs.

In confluence with this, the convenience and accessibility of online shopping channels have revolutionized the market landscape, allowing consumers to explore and purchase products with ease. Furthermore, the industry's unwavering commitment to innovation and formulation excellence has impelled consistent product enhancements, captivating discerning consumers. As the male grooming market continues its upward trajectory in the UK, manufacturers and retailers are well-positioned to leverage these drivers and capitalize on the evolving preferences of the modern British consumer.

Competitive Landscape:

The key players in the market are actively engaged in several strategic initiatives to capitalize on the evolving trends and demands within the industry. These companies are investing in research and development to formulate innovative products that cater specifically to men's grooming needs. They are focusing on creating effective and user-friendly solutions that address skincare, hair care, and grooming essentials. Along with this, several companies are placing a strong emphasis on branding and marketing efforts to enhance their visibility and appeal to consumers. This includes collaborations with influencers, celebrities, and professionals to endorse their products, thereby building credibility and trust among their target audience. In terms of distribution, companies are leveraging a variety of channels, including supermarkets, hypermarkets, online platforms, and specialized men's grooming stores, to ensure their products are accessible to a broad spectrum of consumers. They are also leveraging e-commerce platforms to tap into the growing trend of online shopping. Furthermore, sustainability and ethical considerations are becoming integral aspects of company strategies. Key players are focusing on producing eco-friendly, cruelty-free, and responsibly sourced products to align with the preferences of environmentally conscious consumers.

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Europe Male Grooming Products Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Product
  • Price Range
  • Distribution Channel
  • Country
Products Covered Male Toiletries, Electric Products, After Shave Lotions, Others
Price Ranges Covered Mass Products, Premium Products
Distribution Channels Covered Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, Others
Countries Covered Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe male grooming products market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the Europe male grooming products market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe male grooming products industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The Europe male grooming products market was valued at US$ 29,203.5 Million in 2023.

We expect the Europe male grooming products market to exhibit a CAGR of 4.4% during 2024-2032.

The rising emphasis on well-groomed appearance, along with the increasing demand for products that promote healthy skin and hair, such as natural and organic formulations, and skin-specific care items, is primarily driving the Europe male grooming products market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of male grooming products across several European nations.

Based on the product, the Europe male grooming products market can be divided into male toiletries, electric products, after shave lotions, and others. Among these, male toiletries exhibit a clear dominance in the market.

Based on the price range, the Europe male grooming products market has been categorized into mass products and premium products, where mass products currently account for the majority of the total market share.

Based on the distribution channel, the Europe male grooming products market can be segregated into supermarkets and hypermarkets, pharmacy stores, online stores, and others. Currently, supermarkets and hypermarkets hold the largest market share.

On a regional level, the market has been classified into Germany, France, United Kingdom, Italy, Spain, and others, where United Kingdom currently dominates the Europe male grooming products market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Europe Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Country 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More