Market Overview:

The Europe male grooming products market is currently witnessing moderate growth. Male grooming products are widely used to maintain personal hygiene. These products include shaving creams, deodorants, aftershave, cologne, shampoos, moisturizers, facial creams, serums, face masks and anti-aging creams. Besides this, they also include cosmetics items, such as concealers and bronzers. At present, there is a rise in the demand for male grooming products on account of the rising metrosexual culture in Europe.

Europe is home to prominent players, such as Louis Vuitton, Beiersdorf and Estée Lauder, who manufacture luxury and high-quality male grooming products. This, in confluence with a well-established personal care sector, represents one of the significant factors fueling the growth of the market. Apart from this, the strong influence of social media platforms, including YouTube, Instagram and Facebook, along with the increasing number of millennials who rely on e-commerce websites for purchasing male grooming products, is strengthening the market growth. Furthermore, the rising cases of the coronavirus disease (COVID-19) are positively influencing the demand via online distribution channels. On account of these factors, the market is expected to continue its moderate growth during the forecast period (2021-2026).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Europe male grooming products market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, price range and distribution channel.

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others
   

Breakup by Price Range:

• Mass Products
• Premium Products
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others
   

Breakup by Country:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

• How has the Europe male grooming products market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Europe male grooming products market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the price range?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Europe male grooming products market and who are the key players?
• What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Europe Male Grooming Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product
    6.1    Male Toiletries
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Electric Products
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    After Shave Lotions
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Others 
        6.4.1    Market Trends
        6.4.2    Market Forecast
7    Market Breakup by Price Range
    7.1    Mass Products
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Premium Products
        7.2.1    Market Trends
        7.2.2    Market Forecast
8    Market Breakup by Distribution Channel
    8.1     Supermarkets and Hypermarkets
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2     Pharmacy Stores
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3      Online Stores
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4      Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9    Market Breakup by Country
    9.1    Germany
        9.1.1 Market Trends
        9.1.2 Market Breakup by Product
        9.1.3 Market Breakup by Price Range
        9.1.4 Market Breakup by Distribution Channel
        9.1.5 Market Forecast
    9.2    France
        9.2.1 Market Trends
        9.2.2 Market Breakup by Product
        9.2.3 Market Breakup by Price Range
        9.2.4 Market Breakup by Distribution Channel
        9.2.5 Market Forecast
    9.3    United Kingdom
        9.3.1 Market Trends
        9.3.2 Market Breakup by Product
        9.3.3 Market Breakup by Price Range
        9.3.4 Market Breakup by Distribution Channel
        9.3.5 Market Forecast
    9.4   Italy
        9.4.1 Market Trends
        9.4.2 Market Breakup by Product
        9.4.3 Market Breakup by Price Range
        9.4.4 Market Breakup by Distribution Channel
        9.4.5 Market Forecast
    9.5   Spain
        9.5.1 Market Trends
        9.5.2 Market Breakup by Product
        9.5.3 Market Breakup by Price Range
        9.5.4 Market Breakup by Distribution Channel
        9.5.5 Market Forecast
    9.6   Others
        9.6.1 Market Trends
        9.6.2 Market Breakup by Product
        9.6.3 Market Breakup by Price Range
        9.6.4 Market Breakup by Distribution Channel
        9.6.5 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Policy and Regulatory Landscape
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: Europe: Male Grooming Products Market: Major Drivers and Challenges
Figure 2: Europe: Male Grooming Products Market: Sales Value (in Million US$), 2015-2020
Figure 3: Europe: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Europe: Male Grooming Products Market: Breakup by Product (in %), 2020
Figure 5: Europe: Male Grooming Products Market: Breakup by Price Range (in %), 2020
Figure 6: Europe: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2020
Figure 7: Europe: Male Grooming Products Market: Breakup by Country (in %), 2020
Figure 8: Europe: Male Grooming Products (Male Toiletries) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Europe: Male Grooming Products (Male Toiletries) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Europe: Male Grooming Products (Electric Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Europe: Male Grooming Products (Electric Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Europe: Male Grooming Products (After Shave Lotions) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Europe: Male Grooming Products (After Shave Lotions) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Europe: Male Grooming Products (Other Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Europe: Male Grooming Products (Other Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Europe: Male Grooming Products (Mass Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Europe: Male Grooming Products (Mass Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Europe: Male Grooming Products (Premium Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Europe: Male Grooming Products (Premium Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Europe: Male Grooming Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Europe: Male Grooming Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Europe: Male Grooming Products (Pharmacy Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Europe: Male Grooming Products (Pharmacy Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Europe: Male Grooming Products (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Europe: Male Grooming Products (Online Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Europe: Male Grooming Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Europe: Male Grooming Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Germany: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Germany: Male Grooming Products Market: Breakup by Product (in %), 2020
Figure 30: Germany: Male Grooming Products Market: Breakup by Price Range (in %), 2020
Figure 31: Germany: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2020
Figure 32: Germany: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: France: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: France: Male Grooming Products Market: Breakup by Product (in %), 2020
Figure 35: France: Male Grooming Products Market: Breakup by Price Range (in %), 2020
Figure 36: France: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2020
Figure 37: France: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: United Kingdom: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: United Kingdom: Male Grooming Products Market: Breakup by Product (in %), 2020
Figure 40: United Kingdom: Male Grooming Products Market: Breakup by Price Range (in %), 2020
Figure 41: United Kingdom: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2020
Figure 42: United Kingdom: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Italy: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Italy: Male Grooming Products Market: Breakup by Product (in %), 2020
Figure 45: Italy: Male Grooming Products Market: Breakup by Price Range (in %), 2020
Figure 46: Italy: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2020
Figure 47: Italy: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Spain: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Spain: Male Grooming Products Market: Breakup by Product (in %), 2020
Figure 50: Spain: Male Grooming Products Market: Breakup by Price Range (in %), 2020
Figure 51: Spain: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2020
Figure 52: Spain: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Others: Male Grooming Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Others: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Europe: Male Grooming Products Industry: SWOT Analysis
Figure 56: Europe: Male Grooming Products Industry: Value Chain Analysis
Figure 57: Europe: Male Grooming Products Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Europe: Male Grooming Products Market: Key Industry Highlights, 2020 and 2026
Table 2: Europe: Male Grooming Products Market Forecast: Breakup by Product (in Million US$), 2021-2026
Table 3: Europe: Male Grooming Products Market Forecast: Breakup by Price Range (in Million US$), 2021-2026 
Table 4: Europe: Male Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026 
Table 5: Europe: Male Grooming Products Market Forecast: Breakup by Country (in Million US$), 2021-2026 
Table 6: Europe: Male Grooming Products Market: Competitive Structure
Table 7: Europe: Male Grooming Products Market: Key Players