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The Europe male grooming products market is currently witnessing moderate growth. Male grooming products are widely used to maintain personal hygiene. These products include shaving creams, deodorants, aftershave, cologne, shampoos, moisturizers, facial creams, serums, face masks and anti-aging creams. Besides this, they also include cosmetics items, such as concealers and bronzers. At present, there is a rise in the demand for male grooming products on account of the rising metrosexual culture in Europe.
Europe is home to prominent players, such as Louis Vuitton, Beiersdorf and Estée Lauder, who manufacture luxury and high-quality male grooming products. This, in confluence with a well-established personal care sector, represents one of the significant factors fueling the growth of the market. Apart from this, the strong influence of social media platforms, including YouTube, Instagram and Facebook, along with the increasing number of millennials who rely on e-commerce websites for purchasing male grooming products, is strengthening the market growth. Furthermore, the rising cases of the coronavirus disease (COVID-19) are positively influencing the demand via online distribution channels. On account of these factors, the market is expected to continue its moderate growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe male grooming products market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product, price range and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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