According to the latest report by IMARC Group, titled "GCC Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the GCC male grooming products market is expected to grow at a CAGR of 7.46% during 2023-2028. Male grooming products are generally used for improving the physical appearance and maintaining the personal hygiene of the male population. They encompass a wide range of products category from pre-shave to after shave and skincare to haircare. Since men are becoming more conscious regarding their appearance and individualistic in terms of developing their style, there has been a considerable increase in the adoption of male grooming products across the GCC region. Some of the common male grooming products available across the region include moisturizers, deodorant, shampoo, shaving cream and razors, oil, colognes, perfumes, trimmers and clippers, beard care range and oral care.
GCC Male Grooming Products Market Trends:
The market in GCC is primarily driven by the growing emphasis on maintaining basic cleanliness and a hygiene routine. Since personal grooming contributes to a positive self-image in the society and helps boost the self-esteem of individuals, this is providing a boost to the market. Along with this, the easy product availability via online and offline organized distributed channels and the advent of home delivery models are significantly supporting the demand for male grooming products across the region. Moreover, numerous leading players are heavily investing in launching naturally prepared grooming products due to the rising concerns regarding the environment, coupled with the shifting preference for clean-label products, which are impacting the market growth favorably. Furthermore, several major players are heavily spending on the development of aggressive marketing strategies, promotional campaigns, celebrity endorsements and innovative packaging solutions, which is gaining widespread prominence among the masses. Other factors, including rapid urbanization, intensive business competition, inflating disposable income levels of individuals and extensive research and development (R&D) activities conducted by key players, are also positively influencing the market across GCC.
- On the basis of the product, the market has been segmented into male toiletries, electric products, after shave lotions and others.
- Based on the price range, the market has been classified into mass and premium products.
- On the basis of the distribution channel, the market has been bifurcated into supermarkets and hypermarkets, pharmacy stores, online stores and others.
- Based on the region, the market has been divided into Saudi Arabia, the UAE, Qatar, Oman, Kuwait and Bahrain.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
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