United States Male Grooming Products Market to Reach US$ 27,523.3 Million by 2032, Driven by Changing Cultural Norms

July 14, 2023 | Retail

According to the latest report by IMARC Group, titled “United States Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Region 2024-2032,” the United States male grooming products market size reached US$ 17,410.7 Million in 2023. Male grooming product is any personal care item specifically formulated and marketed for men to address their grooming needs. These products are designed to enhance the appearance, hygiene, and overall well-being of men by targeting specific areas, such as hair, skin, beard, and body. Male grooming products encompass a wide range of items that cater to different aspects of grooming routines. They can include skincare products like facial cleansers, moisturizers, anti-aging creams, and acne treatments tailored to men's skin characteristics. Hair care products, such as shampoos, conditioners, styling gels, waxes, and hair loss treatments are also commonly found in the male grooming product category. Beard care products have gained significant popularity, offering specialized items like beard oils, balms, waxes, trimmers, and brushes to maintain and style facial hair. Additionally, male grooming products also include body washes, deodorants, colognes, aftershaves, shaving creams, razors, and grooming accessories like combs, brushes, and trimmers. Male grooming products are developed to cater specifically to men's unique needs, taking into consideration factors like hair thickness, skin sensitivity, facial hair growth patterns, and desired fragrances. They play a crucial role in helping men maintain personal hygiene, groom themselves, and present their best selves to the world.


United States Male Grooming Products Market Trends:

Changing cultural norms represents one of the key factors driving the growth of the United States male grooming products market. Cultural shifts toward personal grooming and appearance are becoming more inclusive and accepted for men in recent years. Men are increasingly embracing grooming practices and investing in grooming products to enhance their appearance and overall well-being which is boosting the growth of the market. The market is also driven by the rising shift in gender roles. Traditional gender roles are evolving, with men taking on a more active role in personal care and grooming. Men are now more open to using grooming products to look and feel their best, which is leading to an increased demand for male-specific products, thus fueling the growth of the market. In line with this, the rising information and education about grooming products for men through various channels, including social media, blogs, and online influencers is acting as a major growth-inducing factor. This increased awareness has influenced men's grooming habits and encouraged them to experiment with different products, which is contributing to the growth of the market. In addition to this, the male grooming industry is witnessing significant product innovation, along with companies introducing a wide range of specialized products targeting the specific grooming needs of men. These innovations include beard care products, skincare products tailored for men, and hair styling products, among others which are driving the market growth. Other factors, such as the rise in e-commerce platforms, the increasing influence of celebrities and social media influencers, and the rising emphasis on health and wellness, are creating a positive outlook for the market across the country. Looking forward, the market value is projected to reach US$ 27,523.3 Million by 2032, expanding at a CAGR of 5.1% during 2024-2032.


Market Summary:

  • Based on product, the market has been classified into male toiletries, electric products, after shave lotions, and others. Currently, male toiletries hold the largest market share in the country.
  • On the basis of price range, the market has been segmented into mass products and premium products. Currently, mass products are dominating the market across the country.
  • Based on distribution channels, the market has been segregated into supermarkets and hypermarkets, pharmacy stores, online stores, and others. Presently, supermarkets and hypermarkets hold the largest market share in the country.
  • On a geographical front, the market has been segmented into Northeast, Midwest, South, and West. Presently, Midwest is dominating the market across the country.
  • The competitive landscape of the market has also been examined with some of the key players.


Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Product, Price Range, Distribution Channel, Region
Region Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
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United States Male Grooming Products Market to Reach US$ 27,523.3 Million by 2032, Driven by Changing Cultural Norms
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