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Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global male grooming products market was worth US$ 60.6 Billion in 2018. Grooming products help individuals to maintain their overall hygiene and physical appearance. In recent years, the male grooming patterns have changed with a significant emphasis on personal appearance, clothing, and beauty treatments. Earlier, male grooming products were limited to shaving creams, deodorants, aftershave colognes and shampoos. However, as men are becoming more individualistic in terms of developing their style, several products have been introduced for them. These products range from skincare essentials, such as moisturizers, facial creams, face masks and anti-aging products, to cosmetics including bronzers and concealers.

Male Grooming Products Market Report

As the attitude toward traditional masculinity has changed, owing to the rising trend of the metrosexual man and the increasing influence of celebrities and influencers, men are now extensively investing in grooming products. Moreover, a rise in the number of men’s salon is spurring the demand for male toiletries across the globe. Apart from this, several market players are coming up with innovations in electrical products, such as shavers and razors, by adding new performance features built on the latest technologies. From basic blades to body groomers and electric shavers, their product offerings have expanded, which in turn has provided a positive thrust to the market growth. The leading companies are also investing in marketing campaigns and promoting their products on social media platforms such as Facebook, Instagram and Snapchat. On account of these factors, IMARC Group anticipates the market value to reach US$ 81.2 Billion by 2024, exhibiting a CAGR of 5% during 2019-2024.

Breakup by Product:

  • Male Toiletries
  • Electric Products
  • After Shave Lotions
  • Others


Male toiletries currently represent the most popular products. Some of the popular products in this category include deodorants, haircare, skincare, and shower products.

Breakup by Price Range:

  • Mass Products
  • Premium Products


Mass products hold the largest market share across the globe since. They are preferred over premium products on account of their easy availability and affordability.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others


Amongst these, male grooming products are majorly distributed through supermarkets and hypermarkets as these stores provide a diverse variety of products from multiple brands.

Regional Insights:

  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America


Region-wise, Europe holds the leading position in the market. The high living standards, coupled with the increasing demand for authentic and personalized male grooming products, are stimulating the growth of the market in the region.

Competitive Landscape:

The market is highly concentrated in nature, with the presence of a handful of players operating in the market, which include Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Botica Comercial Farmaceutica Ltda, Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation.

Key Questions Answered in This Report:

  • How has the global male grooming products market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the industry?
  • What are the popular product types in the industry?
  • What are the major distribution channels in the industry?
  • What are the various stages in the value chain of the market?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the market and who are the key players?
  • What is the degree of competition in the market?
  • How are male grooming products manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Male Grooming Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product
    5.4    Market Breakup by Distribution Channel
    5.5    Market Breakup by Price Range
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
    5.11    Price Analysis
        5.11.1    Key Price Indicators
        5.11.2    Price Structure
        5.11.3    Margin Analysis
6    Market Breakup by Product
    6.1    Male Toiletries 
        6.1.1 Market Trends
        6.1.2 Market Forecast  
    6.2    Electric Products  
        6.2.1 Market Trends
        6.2.2 Market Forecast  
    6.3    After Shave Lotions  
        6.3.1 Market Trends
        6.3.2 Market Forecast  
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast  
7    Market Breakup by Price Range
    7.1    Mass Products
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Premium Products
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacy Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Online Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9    Market Breakup by Region
    9.1    Europe
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    North America
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Asia Pacific
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Middle East and Africa
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Latin America
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Male Grooming Products Manufacturing Process
    10.1    Product Overview
    10.2    Raw Material Requirements
    10.3    Manufacturing Process
    10.4    Key Success and Risk Factors
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
    11.3    Profiles of Key Players
        11.3.1    Procter & Gamble
        11.3.2    Unilever
        11.3.3    Edgewell Personell Care Brands
        11.3.4    Beiersdorf
        11.3.5    LVMH
        11.3.6    LÓreal
        11.3.7    Coty
        11.3.8    Botica Comercial Farmaceutica
        11.3.9    Natura Cosmeticos
        11.3.10    Puig
        11.3.11    Philips
        11.3.12    Panasonic

List of Figures

Figure 1: Global: Male Grooming Products Market: Major Drivers and Challenges
Figure 2: Global: Male Grooming Products Market: Sales Value (in Billion US$), 2011-2018
Figure 3: Global: Male Grooming Products Market: Breakup by Product (in %), 2018
Figure 4: Global: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2018
Figure 5: Global: Male Grooming Products Market: Breakup by Price Range Channel (in %), 2018
Figure 6: Global: Male Grooming Products Market: Breakup by Region (in %), 2018
Figure 7: Global: Male Grooming Products Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Global: Male Grooming Products Industry: SWOT Analysis
Figure 9: Global: Male Grooming Products Industry: Value Chain Analysis
Figure 10: Global: Male Grooming Products Industry: Porter’s Five Forces Analysis
Figure 11: Global: Male Grooming (Male Toiletries) Market: Sales Value (in Million US$), 2011 & 2018
Figure 12: Global: Male Grooming (Male Toiletries) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 13: Global: Male Grooming (Electric Products) Market: Sales Value (in Million US$), 2011 & 2018
Figure 14: Global: Male Grooming (Electric Products) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 15: Global: Male Grooming (After Shave Lotions) Market: Sales Value (in Million US$), 2011 & 2018
Figure 16: Global: Male Grooming (After Shave Lotions) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 17: Global: Male Grooming (Other Products) Market: Sales Value (in Million US$), 2011 & 2018
Figure 18: Global: Male Grooming (Other Products) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 19: Global: Male Grooming (Mass Products) Market: Sales Value (in Million US$), 2011 & 2018
Figure 20: Global: Male Grooming (Mass Products) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 21: Global: Male Grooming (Premium Products) Market: Sales Value (in Million US$), 2011 & 2018
Figure 22: Global: Male Grooming (Premium Products) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 23: Global: Male Grooming Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018
Figure 24: Global: Male Grooming Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 25: Global: Male Grooming Products Market: Sales through Pharmacy Stores (in Million US$), 2011 & 2018
Figure 26: Global: Male Grooming Products Market Forecast: Sales through Pharmacy Stores (in Million US$), 2019-2024
Figure 27: Global: Male Grooming Products Market: Sales through Online Stores (in Million US$), 2011 & 2018
Figure 28: Global: Male Grooming Products Market Forecast: Sales through Online Stores (in Million US$), 2019-2024
Figure 29: Global: Male Grooming Products Market: Sales through Other Distribution Channels (in Million US$), 2011 & 2018
Figure 30: Global: Male Grooming Products Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019-2024
Figure 31: Europe: Male Grooming Products Market: Sales Value (in Million US$), 2011 & 2018
Figure 32: Europe: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 33: North America: Male Grooming Products Market: Sales Value (in Million US$), 2011 & 2018
Figure 34: North America: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 35: Asia Pacific: Male Grooming Products Market: Sales Value (in Million US$), 2011 & 2018
Figure 36: Asia Pacific: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 37: Middle East and Africa: Male Grooming Products Market: Sales Value (in Million US$), 2011 & 2018
Figure 38: Middle East and Africa: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 39: Latin America: Male Grooming Products Market: Sales Value (in Million US$), 2011 & 2018
Figure 40: Latin America: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 41: Male Grooming Products Manufacturing: Detailed Process Flow

List of Tables

Table 1: Global: Male Grooming Products Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Male Grooming Products Market Forecast: Breakup by Product (in Million US$), 2019-2024
Table 3: Global: Male Grooming Products Market Forecast: Breakup by Price Range (in Million US$), 2019-2024
Table 4: Global: Male Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 5: Global: Male Grooming Products Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: Male Grooming Products Manufacturing: Raw Material Requirements
Table 7: Global: Male Grooming Products Market: Competitive Structure
Table 8: Global: Male Grooming Products Market: Key Players

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