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The global male grooming products market was valued at US$ 74.5 Billion in 2021.
We expect the global male grooming products market to exhibit a CAGR of 6.46% during 2022-2027.
The rising trend of the metrosexual man, along with the increasing penetration of social media in
encouraging men to use various grooming products, is primarily driving the global male grooming
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
male grooming products.
Based on the product, the global male grooming products market can be segmented into male toiletries,
electric products, after shave lotions, and others. Among these, male toiletries currently hold the
majority of the global market share.
Based on the price range, the global male grooming products market has been divided into premium
products and mass products. Currently, mass products exhibit a clear dominance in the market.
Based on the distribution channel, the global male grooming products market can be categorized into
supermarkets and hypermarkets, pharmacy stores, online stores, and others. Among these,
supermarkets and hypermarkets account for the largest market share.
On a regional level, the market has been classified into Asia Pacific, North America, Europe, Middle East
and Africa, and Latin America, where Europe currently dominates the global market.
Some of the major players in the global male grooming products market include Procter & Gamble
Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy –
Louis Vuitton SE, L’Óreal SA, Coty, Inc., Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV,
and Panasonic Corporation.
Massage Equipment Market by Type (Electric, Non-Electric), Product (Chairs and Sofas, Back Massagers, Handheld, Neck and Shoulder, and Others), Distribution Channel (Hypermarket and Supermarket, Specialty Store, Online Sales Channel, and Others), End User (Residential, Commercial), and Region 2023-2028
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