Market Overview:

The global manuka honey market is expected to exhibit a CAGR of 6.50% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Manuka honey is a dark monofloral honey that is derived from the nectar of the Manuka shrub or tree, Leptospermum scoparium of the Myrtaceae family. It is primarily composed of methylglyoxal, which is an organic compound that has antibacterial properties as well as numerous health benefits. In addition to being sweet and strong in flavor, manuka honey is also characterized by its antioxidant properties. As an enzymatic substrate, methylglyoxal present in manuka honey is tolerant of light, heat, and body fluids. In contrast to hydrogen peroxide, which quickly evaporates in the body, methylglyoxal is stable and, therefore, manuka honey is considered superior to its conventional counterparts. The global market is driven by the growing usage of manuka honey as an unconventional sweetener that is increasingly replacing table sugar.

Manuka Honey Market Trends:

The market is majorly driven by considerable growth in the food and beverages (F&B) industry. In line with this, the paradigm shift towards a fit and active lifestyle among the consumers is leading to a change in their diet, which is providing an impetus to the market. This can be attributed to the rising prevalence of health issues and lifestyle diseases among the masses. Moreover, the rising consumer awareness regarding the adverse effects of chemicals in food products is resulting in a higher uptake of high-quality organically procured honey, thereby fueling the market growth. Apart from this, the rapid product utilization in the formulation of numerous pharmaceutical and personal care products is propelling the product uptake. Some of the other factors contributing to the market include the rising adoption of organic bee products, rapid industrialization, easy product availability across online and offline organized retail channels, and extensive research and development (R&D) activities.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global manuka honey market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, nature and distribution channel.

Breakup by Type:

• UMF5+
• UMF10+
• UMF15+
• UMF20+
   

Breakup by Nature:

• Organic
• Conventional
   

Breakup by Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Airborne Honey Ltd, Apihealth NZ Ltd., Arataki Honey, Comvita, Egmont Honey, Honey Australia Pty Ltd, Manuka Honey USA LLC, Nature’s Way Products LLC., Oha Honey and Wedderspoon.

Report Coverage: