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Manuka Honey Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Report Format: PDF+Excel | Report ID: SR112023A6097
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Market Overview:
The global manuka honey market size reached US$ 673.2 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 982.3 Million by 2028, exhibiting a growth rate (CAGR) of 6.2% during 2023-2028.
Manuka honey is a dark monofloral honey that is derived from the nectar of the Manuka shrub or tree, Leptospermum scoparium of the Myrtaceae family. It is primarily composed of methylglyoxal, which is an organic compound that has antibacterial properties as well as numerous health benefits. In addition to being sweet and strong in flavor, manuka honey is also characterized by its antioxidant properties. As an enzymatic substrate, methylglyoxal present in manuka honey is tolerant of light, heat, and body fluids. In contrast to hydrogen peroxide, which quickly evaporates in the body, methylglyoxal is stable and, therefore, manuka honey is considered superior to its conventional counterparts. The global market is driven by the growing usage of manuka honey as an unconventional sweetener that is increasingly replacing table sugar.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Manuka Honey Market Trends:
The market is majorly driven by considerable growth in the food and beverages (F&B) industry. In line with this, the paradigm shift towards a fit and active lifestyle among the consumers is leading to a change in their diet, which is providing an impetus to the market. This can be attributed to the rising prevalence of health issues and lifestyle diseases among the masses. Moreover, the rising consumer awareness regarding the adverse effects of chemicals in food products is resulting in a higher uptake of high-quality organically procured honey, thereby fueling the market growth. Apart from this, the rapid product utilization in the formulation of numerous pharmaceutical and personal care products is propelling the product uptake. Some of the other factors contributing to the market include the rising adoption of organic bee products, rapid industrialization, easy product availability across online and offline organized retail channels, and extensive research and development (R&D) activities.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global manuka honey market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, nature and distribution channel.
Breakup by Type:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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- UMF5+
- UMF10+
- UMF15+
- UMF20+
Breakup by Nature:
- Organic
- Conventional
Breakup by Distribution Channel:
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Stores
- Others
Breakup by Region:
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- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Airborne Honey Ltd, Apihealth NZ Ltd., Arataki Honey, Comvita, Egmont Honey, Honey Australia Pty Ltd, Manuka Honey USA LLC, Nature’s Way Products LLC., Oha Honey and Wedderspoon.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2022 |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2028 |
| Units | US$ Million |
| Segment Coverage | Type, Nature, Distribution Channel, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | Airborne Honey Ltd, Apihealth NZ Ltd., Arataki Honey, Comvita, Egmont Honey, Honey Australia Pty Ltd, Manuka Honey USA LLC, Nature’s Way Products LLC., Oha Honey and Wedderspoon |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global manuka honey market was valued at US$ 673.2 Million in 2022.
We expect the global manuka honey market to exhibit a CAGR of 6.2% during 2023-2028.
The rising consumer inclination towards adopting a healthy and active lifestyle, along with the increasing utilization of manuka honey in formulating various pharmaceutical and personal care products, owing to its antimicrobial effects, is primarily driving the global manuka honey market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of manuka honey.
Based on the type, the global manuka honey market can be segmented into UMF5+, UMF10+, UMF15+, and UMF20+. Currently, UMF15+ holds the majority of the total market share.
Based on the nature, the global manuka honey market has been divided organic and conventional, where conventional currently accounts for the largest market share.
Based on the distribution channel, the global manuka honey market can be categorized into supermarkets/hypermarkets, convenience stores, online stores, and others. Among these, supermarkets/hypermarkets exhibit a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where Asia-Pacific currently dominates the global market.
Some of the major players in the global manuka honey market include Airborne Honey Ltd, Apihealth NZ Ltd., Arataki Honey, Comvita, Egmont Honey, Honey Australia Pty Ltd, Manuka Honey USA LLC, Nature’s Way Products LLC., Oha Honey, and Wedderspoon.
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