Marketing Automation Market

Market Overview:

The global marketing automation market grew at a CAGR of around 13% during 2015-2020. Marketing automation streamlines marketing processes by automating repetitive tasks and managing multifunctional campaigns across multiple channels, including web, text, email and social media. It helps in email marketing, landing page creation, cross-channel marketing campaigns, cross-sell and up-sell, retention, website personalization, return on investment (ROI) measurement, and lead generation, nurturing and scoring. It enables organizations to maximize ROI, save time and resources, increase operational efficiency, focus on strategic work, and attain higher revenue and faster growth at a lower cost. Consequently, it is gaining traction in both business-to-business (B2B) and business-to-consumer (B2C) companies worldwide.

With rapid digitization and the growing complexity of business processes, the application of marketing automation is increasing. It is employed to simplify marketing practices and automate the lead qualification process and initial consumer interactions to post-sales support and digital campaign creation. Moreover, small and medium-sized enterprises (SMEs) are adopting marketing automation to align sales, scale programs, track customer engagement, and deliver personalized and targeted communications. The rising focus on email, social media, inbound and account-based marketing (ABM) is also contributing to the market growth. Furthermore, marketing automation is employed in the healthcare industry to build appointment forms and minimize their drop-offs. Apart from this, the increasing volume of online data is resulting in the expanding utilization of marketing automation in the banking, financial services and insurance (BFSI) sector to survive changing dynamics in the marketing ecosystem. The integration of artificial intelligence (AI) is also anticipated to drive the market in the coming years. Looking forward, IMARC Group expects the global marketing automation market to exhibit strong growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global marketing automation market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, component type, deployment type, end user, application and vertical.

Breakup by Component Type:

• Software
• Services
   

Breakup by Deployment Type:

• On-Premises
• Cloud-Based
   

Breakup by End User:

• SMEs
• Large Enterprises
   

Breakup by Application:

• Campaign Management
• Email Marketing
• Lead Nurturing and Lead Scoring
• Social Media Marketing
• Inbound Marketing
• Others
   

Breakup by Vertical:

• BFSI
• Retail
• Healthcare
• IT and Telecom
• Government
• Entertainment and Media
• Education
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Activecampaign LLC, Act-On Software Inc., Adobe Inc., Cognizant Technology Solutions Corporation, Hubspot Inc., International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc. and Teradata Corporation.

Key Questions Answered in This Report:

• How has the global marketing automation market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global marketing automation market?
• What are the key regional markets?
• What is the breakup of the market based on the component type?
• What is the breakup of the market based on the deployment type?
• What is the breakup of the market based on the end user?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the vertical?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global marketing automation market and who are the key players?
• What is the degree of competition in the industry?

1   Preface
2   Scope and Methodology
    2.1   Objectives of the Study
    2.2   Stakeholders
    2.3   Data Sources
        2.3.1   Primary Sources
        2.3.2   Secondary Sources
    2.4   Market Estimation
        2.4.1   Bottom-Up Approach
        2.4.2   Top-Down Approach
    2.5   Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1   Overview
    4.2   Key Industry Trends
5   Global Marketing Automation Market
    5.1   Market Overview
    5.2   Market Performance
    5.3   Impact of COVID-19
    5.4   Market Forecast
6    Market Breakup by Component Type
     6.1   Software
        6.1.1  Market Trends
        6.1.2  Market Forecast
     6.2   Services
        6.2.1  Market Trends
        6.2.2  Market Forecast
7    Market Breakup by Deployment Type
     7.1   On-Premises
        7.1.1  Market Trends
        7.1.2  Market Forecast
     7.2   Cloud-Based
        7.2.1  Market Trends
        7.2.2  Market Forecast
8    Market Breakup by End User
     8.1   SMEs
        8.1.1  Market Trends
        8.1.2  Market Forecast
     8.2   Large Enterprises
        8.2.1  Market Trends
        8.2.2  Market Forecast
9    Market Breakup by Application
     9.1   Campaign Management
        9.1.1  Market Trends
        9.1.2  Market Forecast
     9.2   Email Marketing
        9.2.1  Market Trends
        9.2.2  Market Forecast
     9.3   Lead Nurturing and Lead Scoring
        9.3.1  Market Trends
        9.3.2  Market Forecast
     9.4   Social Media Marketing
        9.4.1  Market Trends
        9.4.2  Market Forecast
     9.5   Inbound Marketing
        9.5.1  Market Trends
        9.5.2  Market Forecast
     9.6   Others
        9.6.1  Market Trends
        9.6.2  Market Forecast
10    Market Breakup by Vertical
     10.1   BFSI
        10.1.1  Market Trends
        10.1.2  Market Forecast
     10.2   Retail
        10.2.1  Market Trends
        10.2.2  Market Forecast
     10.3   Healthcare
        10.3.1  Market Trends
        10.3.2  Market Forecast
     10.4   IT and Telecom
        10.4.1  Market Trends
        10.4.2  Market Forecast
     10.5   Government
        10.5.1  Market Trends
        10.5.2  Market Forecast
     10.6   Entertainment and Media
        10.6.1  Market Trends
        10.6.2  Market Forecast
     10.7   Education
        10.7.1  Market Trends
        10.7.2  Market Forecast
     10.8   Others
        10.8.1  Market Trends
        10.8.2  Market Forecast
11    Market Breakup by Region
     11.1   North America
          11.1.1   United States
               11.1.1.1  Market Trends
               11.1.1.2  Market Forecast
          11.1.2   Canada
               11.1.2.1  Market Trends
               11.1.2.2  Market Forecast
     11.2   Asia-Pacific
          11.2.1   China
               11.2.1.1  Market Trends
               11.2.1.2  Market Forecast
          11.2.2   Japan
               11.2.2.1  Market Trends
               11.2.2.2  Market Forecast
          11.2.3   India
               11.2.3.1  Market Trends
               11.2.3.2  Market Forecast
          11.2.4   South Korea
               11.2.4.1  Market Trends
               11.2.4.2  Market Forecast
          11.2.5   Australia
               11.2.5.1  Market Trends
               11.2.5.2  Market Forecast
          11.2.6   Indonesia
               11.2.6.1  Market Trends
               11.2.6.2  Market Forecast
          11.2.7   Others
               11.2.7.1  Market Trends
               11.2.7.2  Market Forecast
     11.3   Europe
          11.3.1   Germany
               11.3.1.1  Market Trends
               11.3.1.2  Market Forecast
          11.3.2   France
               11.3.2.1  Market Trends
               11.3.2.2  Market Forecast
          11.3.3   United Kingdom
               11.3.3.1  Market Trends
               11.3.3.2  Market Forecast
          11.3.4   Italy
               11.3.4.1  Market Trends
               11.3.4.2  Market Forecast
          11.3.5   Spain
               11.3.5.1  Market Trends
               11.3.5.2  Market Forecast
          11.3.6   Russia
               11.3.6.1  Market Trends
               11.3.6.2  Market Forecast
          11.3.7   Others
               11.3.7.1  Market Trends
               11.3.7.2  Market Forecast
     11.4   Latin America
          11.4.1   Brazil
               11.4.1.1  Market Trends
               11.4.1.2  Market Forecast
          11.4.2   Mexico
               11.4.2.1  Market Trends
               11.4.2.2  Market Forecast
          11.4.3   Others
               11.4.3.1  Market Trends
               11.4.3.2  Market Forecast
     11.5   Middle East and Africa
          11.5.1  Market Trends
          11.5.2  Market Breakup by Country
          11.5.3  Market Forecast
12    SWOT Analysis
    12.1   Overview
    12.2   Strengths
    12.3   Weaknesses
    12.4   Opportunities
    12.5   Threats
13    Value Chain Analysis
14    Porters Five Forces Analysis
    14.1   Overview
    14.2   Bargaining Power of Buyers
    14.3   Bargaining Power of Suppliers
    14.4   Degree of Competition
    14.5   Threat of New Entrants
    14.6   Threat of Substitutes
15    Price Analysis
16    Competitive Landscape
    16.1   Market Structure
    16.2   Key Players
    16.3   Profiles of Key Players
         16.3.1   Activecampaign LLC
              16.3.1.1   Company Overview
              16.3.1.2   Product Portfolio
         16.3.2   Act-On Software Inc.
              16.3.2.1   Company Overview
              16.3.2.2   Product Portfolio
         16.3.3   Adobe Inc.
              16.3.3.1   Company Overview
              16.3.3.2   Product Portfolio
              16.3.3.3   Financials
              16.3.3.4   SWOT Analysis
         16.3.4   Cognizant Technology Solutions Corporation
              16.3.4.1   Company Overview
              16.3.4.2   Product Portfolio
              16.3.4.3   Financials
              16.3.4.4   SWOT Analysis
         16.3.5   Hubspot Inc.
              16.3.5.1   Company Overview
              16.3.5.2   Product Portfolio
              16.3.5.3   Financials
         16.3.6   International Business Machines Corporation
              16.3.6.1   Company Overview
              16.3.6.2   Product Portfolio
              16.3.6.3   Financials
              16.3.6.4   SWOT Analysis
         16.3.7   Oracle Corporation
              16.3.7.1   Company Overview
              16.3.7.2   Product Portfolio
              16.3.7.3   Financials
              16.3.7.4   SWOT Analysis
         16.3.8   Salesforce.com Inc.
              16.3.8.1   Company Overview
              16.3.8.2   Product Portfolio
              16.3.8.3   Financials
              16.3.8.4   SWOT Analysis
         16.3.9   SAP SE
              16.3.9.1   Company Overview
              16.3.9.2   Product Portfolio
              16.3.9.3   Financials
              16.3.9.4   SWOT Analysis
         16.3.10   SAS Institute Inc.
              16.3.10.1   Company Overview
              16.3.10.2   Product Portfolio
              16.3.10.3   SWOT Analysis
         16.3.11   Teradata Corporation
              16.3.11.1   Company Overview
              16.3.11.2   Product Portfolio
              16.3.11.3   Financials
              16.3.11.4   SWOT Analysis

List of Figures

Figure 1: Global: Marketing Automation Market: Major Drivers and Challenges
Figure 2: Global: Marketing Automation Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Marketing Automation Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Marketing Automation Market: Breakup by Component Type (in %), 2020
Figure 5: Global: Marketing Automation Market: Breakup by Deployment Type (in %), 2020
Figure 6: Global: Marketing Automation Market: Breakup by End User (in %), 2020
Figure 7: Global: Marketing Automation Market: Breakup by Application (in %), 2020
Figure 8: Global: Marketing Automation Market: Breakup by Vertical (in %), 2020
Figure 9: Global: Marketing Automation Market: Breakup by Region (in %), 2020
Figure 10: Global: Marketing Automation (Software) Market: Sales Value (in Million US$), 2015-2020
Figure 11: Global: Marketing Automation (Software) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Marketing Automation (Services) Market: Sales Value (in Million US$), 2015-2020
Figure 13: Global: Marketing Automation (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Marketing Automation (On-Premises) Market: Sales Value (in Million US$), 2015-2020
Figure 15: Global: Marketing Automation (On-Premises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Marketing Automation (Cloud-Based) Market: Sales Value (in Million US$), 2015-2020
Figure 17: Global: Marketing Automation (Cloud-Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Marketing Automation (SMEs) Market: Sales Value (in Million US$), 2015-2020
Figure 19: Global: Marketing Automation (SMEs) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Marketing Automation (Large Enterprises) Market: Sales Value (in Million US$), 2015-2020
Figure 21: Global: Marketing Automation (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Marketing Automation (Campaign Management) Market: Sales Value (in Million US$), 2015-2020
Figure 23: Global: Marketing Automation (Campaign Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Marketing Automation (Email Marketing) Market: Sales Value (in Million US$), 2015-2020
Figure 25: Global: Marketing Automation (Email Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market: Sales Value (in Million US$), 2015-2020
Figure 27: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Marketing Automation (Social Media Marketing) Market: Sales Value (in Million US$), 2015-2020
Figure 29: Global: Marketing Automation (Social Media Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Marketing Automation (Inbound Marketing) Market: Sales Value (in Million US$), 2015-2020
Figure 31: Global: Marketing Automation (Inbound Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2015-2020
Figure 33: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: Marketing Automation (BFSI) Market: Sales Value (in Million US$), 2015-2020
Figure 35: Global: Marketing Automation (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Global: Marketing Automation (Retail) Market: Sales Value (in Million US$), 2015-2020
Figure 37: Global: Marketing Automation (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Global: Marketing Automation (Healthcare) Market: Sales Value (in Million US$), 2015-2020
Figure 39: Global: Marketing Automation (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Global: Marketing Automation (IT and Telecom) Market: Sales Value (in Million US$), 2015-2020
Figure 41: Global: Marketing Automation (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Global: Marketing Automation (Government) Market: Sales Value (in Million US$), 2015-2020
Figure 43: Global: Marketing Automation (Government) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Global: Marketing Automation (Entertainment and Media) Market: Sales Value (in Million US$), 2015-2020
Figure 45: Global: Marketing Automation (Entertainment and Media) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Global: Marketing Automation (Education) Market: Sales Value (in Million US$), 2015-2020
Figure 47: Global: Marketing Automation (Education) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2015-2020
Figure 49: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: North America: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 51: North America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: North America: Marketing Automation Market: Breakup by Country (in %), 2020
Figure 53: United States: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 54: United States: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Canada: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 56: Canada: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Asia-Pacific: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 58: Asia-Pacific: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Asia-Pacific: Marketing Automation Market: Breakup by Country (in %), 2020
Figure 60: China: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 61: China: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Japan: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 63: Japan: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: India: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 65: India: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: South Korea: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 67: South Korea: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Australia: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 69: Australia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Indonesia: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 71: Indonesia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Others: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 73: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Europe: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 75: Europe: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Europe: Marketing Automation Market: Breakup by Country (in %), 2020
Figure 77: Germany: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 78: Germany: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: France: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 80: France: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: United Kingdom: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 82: United Kingdom: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Italy: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 84: Italy: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Spain: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 86: Spain: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Russia: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 88: Russia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Others: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 90: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 91: Latin America: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 92: Latin America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 93: Latin America: Marketing Automation Market: Breakup by Country (in %), 2020
Figure 94: Brazil: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 95: Brazil: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 96: Mexico: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 97: Mexico: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 98: Others: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 99: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 100: Middle East and Africa: Marketing Automation Market: Sales Value (in Million US$), 2015-2020
Figure 101: Middle East and Africa: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 102: Middle East and Africa: Marketing Automation Market: Breakup by Country (in %), 2020
Figure 103: Global: Marketing Automation Industry: SWOT Analysis
Figure 104: Global: Marketing Automation Industry: Value Chain Analysis
Figure 105: Global: Marketing Automation Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Marketing Automation Market: Key Industry Highlights, 2021 and 2026
Table 2: Global: Marketing Automation Market Forecast: Breakup by Component Type (in Million US$), 2021-2026
Table 3: Global: Marketing Automation Market Forecast: Breakup by Deployment Type (in Million US$), 2021-2026
Table 4: Global: Marketing Automation Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 5: Global: Marketing Automation Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 6: Global: Marketing Automation Market Forecast: Breakup by Vertical (in Million US$), 2021-2026
Table 7: Global: Marketing Automation Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 8: Global: Marketing Automation Market: Competitive Structure
Table 9: Global: Marketing Automation Market: Key Players