Market Overview:

The global marketing automation market reached a value of US$ 4.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.6 Billion by 2027, exhibiting a CAGR of 18.23% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Marketing automation streamlines marketing processes by automating repetitive tasks and managing multifunctional campaigns across multiple channels, including web, text, email and social media. It helps in email marketing, landing page creation, cross-channel marketing campaigns, cross-sell and up-sell, retention, website personalization, return on investment (ROI) measurement, and lead generation, nurturing and scoring. It enables organizations to maximize ROI, save time and resources, increase operational efficiency, focus on strategic work, and attain higher revenue and faster growth at a lower cost. Consequently, it is gaining traction in both business-to-business (B2B) and business-to-consumer (B2C) companies worldwide.

With rapid digitization and the growing complexity of business processes, the application of marketing automation is increasing. It is employed to simplify marketing practices and automate the lead qualification process and initial consumer interactions to post-sales support and digital campaign creation. Moreover, small and medium-sized enterprises (SMEs) are adopting marketing automation to align sales, scale programs, track customer engagement, and deliver personalized and targeted communications. The rising focus on email, social media, inbound and account-based marketing (ABM) is also contributing to the market growth. Furthermore, marketing automation is employed in the healthcare industry to build appointment forms and minimize their drop-offs. Apart from this, the increasing volume of online data is resulting in the expanding utilization of marketing automation in the banking, financial services and insurance (BFSI) sector to survive changing dynamics in the marketing ecosystem. The integration of artificial intelligence (AI) is also anticipated to drive the market in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global marketing automation market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component type, deployment type, end user, application and vertical.

Breakup by Component Type:

• Software
• Services
   

Breakup by Deployment Type:

• On-Premises
• Cloud-Based
   

Breakup by End User:

• SMEs
• Large Enterprises
   

Breakup by Application:

• Campaign Management
• Email Marketing
• Lead Nurturing and Lead Scoring
• Social Media Marketing
• Inbound Marketing
• Others
   

Breakup by Vertical:

• BFSI
• Retail
• Healthcare
• IT and Telecom
• Government
• Entertainment and Media
• Education
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Activecampaign LLC, Act-On Software Inc., Adobe Inc., Cognizant Technology Solutions Corporation, Hubspot Inc., International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc. and Teradata Corporation.

Report Coverage:

Key Questions Answered in This Report:

• How has the global marketing automation market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global marketing automation market?
• What are the key regional markets?
• What is the breakup of the market based on the component type?
• What is the breakup of the market based on the deployment type?
• What is the breakup of the market based on the end user?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the vertical?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global marketing automation market and who are the key players?
• What is the degree of competition in the industry?