Market Overview:
The global marketing automation market grew at a CAGR of around 13% during 2015-2020. Marketing automation streamlines marketing processes by automating repetitive tasks and managing multifunctional campaigns across multiple channels, including web, text, email and social media. It helps in email marketing, landing page creation, cross-channel marketing campaigns, cross-sell and up-sell, retention, website personalization, return on investment (ROI) measurement, and lead generation, nurturing and scoring. It enables organizations to maximize ROI, save time and resources, increase operational efficiency, focus on strategic work, and attain higher revenue and faster growth at a lower cost. Consequently, it is gaining traction in both business-to-business (B2B) and business-to-consumer (B2C) companies worldwide.
With rapid digitization and the growing complexity of business processes, the application of marketing automation is increasing. It is employed to simplify marketing practices and automate the lead qualification process and initial consumer interactions to post-sales support and digital campaign creation. Moreover, small and medium-sized enterprises (SMEs) are adopting marketing automation to align sales, scale programs, track customer engagement, and deliver personalized and targeted communications. The rising focus on email, social media, inbound and account-based marketing (ABM) is also contributing to the market growth. Furthermore, marketing automation is employed in the healthcare industry to build appointment forms and minimize their drop-offs. Apart from this, the increasing volume of online data is resulting in the expanding utilization of marketing automation in the banking, financial services and insurance (BFSI) sector to survive changing dynamics in the marketing ecosystem. The integration of artificial intelligence (AI) is also anticipated to drive the market in the coming years. Looking forward, IMARC Group expects the global marketing automation market to exhibit strong growth during the next five years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global marketing automation market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, component type, deployment type, end user, application and vertical.
Breakup by Component Type:
Breakup by Deployment Type:
Breakup by End User:
Breakup by Application:
- Campaign Management
- Email Marketing
- Lead Nurturing and Lead Scoring
- Social Media Marketing
- Inbound Marketing
- Others
Breakup by Vertical:
- BFSI
- Retail
- Healthcare
- IT and Telecom
- Government
- Entertainment and Media
- Education
- Others
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Activecampaign LLC, Act-On Software Inc., Adobe Inc., Cognizant Technology Solutions Corporation, Hubspot Inc., International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc. and Teradata Corporation.
Key Questions Answered in This Report:
- How has the global marketing automation market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global marketing automation market?
- What are the key regional markets?
- What is the breakup of the market based on the component type?
- What is the breakup of the market based on the deployment type?
- What is the breakup of the market based on the end user?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the vertical?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global marketing automation market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Marketing Automation Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Component Type
6.1 Software
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Services
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Deployment Type
7.1 On-Premises
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Cloud-Based
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End User
8.1 SMEs
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Large Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Application
9.1 Campaign Management
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Email Marketing
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Lead Nurturing and Lead Scoring
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Social Media Marketing
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Inbound Marketing
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Forecast
10 Market Breakup by Vertical
10.1 BFSI
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Retail
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Healthcare
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 IT and Telecom
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Government
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Entertainment and Media
10.6.1 Market Trends
10.6.2 Market Forecast
10.7 Education
10.7.1 Market Trends
10.7.2 Market Forecast
10.8 Others
10.8.1 Market Trends
10.8.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia-Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Activecampaign LLC
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.2 Act-On Software Inc.
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Adobe Inc.
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.3.3 Financials
16.3.3.4 SWOT Analysis
16.3.4 Cognizant Technology Solutions Corporation
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Financials
16.3.4.4 SWOT Analysis
16.3.5 Hubspot Inc.
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.6 International Business Machines Corporation
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.6.4 SWOT Analysis
16.3.7 Oracle Corporation
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.7.4 SWOT Analysis
16.3.8 Salesforce.com Inc.
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.8.3 Financials
16.3.8.4 SWOT Analysis
16.3.9 SAP SE
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.9.4 SWOT Analysis
16.3.10 SAS Institute Inc.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
16.3.10.3 SWOT Analysis
16.3.11 Teradata Corporation
16.3.11.1 Company Overview
16.3.11.2 Product Portfolio
16.3.11.3 Financials
16.3.11.4 SWOT Analysis
List of Figures
Figure 1: Global: Marketing Automation Market: Major Drivers and Challenges
Figure 2: Global: Marketing Automation Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Marketing Automation Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Marketing Automation Market: Breakup by Component Type (in %), 2020
Figure 5: Global: Marketing Automation Market: Breakup by Deployment Type (in %), 2020
Figure 6: Global: Marketing Automation Market: Breakup by End User (in %), 2020
Figure 7: Global: Marketing Automation Market: Breakup by Application (in %), 2020
Figure 8: Global: Marketing Automation Market: Breakup by Vertical (in %), 2020
Figure 9: Global: Marketing Automation Market: Breakup by Region (in %), 2020
Figure 10: Global: Marketing Automation (Software) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Marketing Automation (Software) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Marketing Automation (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Marketing Automation (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Marketing Automation (On-Premises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Marketing Automation (On-Premises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Marketing Automation (Cloud-Based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Marketing Automation (Cloud-Based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Marketing Automation (SMEs) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Marketing Automation (SMEs) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Marketing Automation (Large Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Marketing Automation (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Marketing Automation (Campaign Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Marketing Automation (Campaign Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Marketing Automation (Email Marketing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Marketing Automation (Email Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Marketing Automation (Social Media Marketing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Marketing Automation (Social Media Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Marketing Automation (Inbound Marketing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Marketing Automation (Inbound Marketing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: Marketing Automation (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: Marketing Automation (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Global: Marketing Automation (Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: Marketing Automation (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Global: Marketing Automation (Healthcare) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Global: Marketing Automation (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Global: Marketing Automation (IT and Telecom) Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Global: Marketing Automation (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Global: Marketing Automation (Government) Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Global: Marketing Automation (Government) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Global: Marketing Automation (Entertainment and Media) Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Global: Marketing Automation (Entertainment and Media) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Global: Marketing Automation (Education) Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Global: Marketing Automation (Education) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: North America: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: North America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: North America: Marketing Automation Market: Breakup by Country (in %), 2020
Figure 53: United States: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: United States: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Canada: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Canada: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Asia-Pacific: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Asia-Pacific: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Asia-Pacific: Marketing Automation Market: Breakup by Country (in %), 2020
Figure 60: China: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: China: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Japan: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Japan: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: India: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: India: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: South Korea: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: South Korea: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Australia: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Australia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Indonesia: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Indonesia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Others: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Europe: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Europe: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Europe: Marketing Automation Market: Breakup by Country (in %), 2020
Figure 77: Germany: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Germany: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: France: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: France: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: United Kingdom: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: United Kingdom: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Italy: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Italy: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Spain: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Spain: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Russia: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 88: Russia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Others: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 90: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 91: Latin America: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 92: Latin America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 93: Latin America: Marketing Automation Market: Breakup by Country (in %), 2020
Figure 94: Brazil: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 95: Brazil: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 96: Mexico: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 97: Mexico: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 98: Others: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 99: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 100: Middle East and Africa: Marketing Automation Market: Sales Value (in Million US$), 2015 & 2020
Figure 101: Middle East and Africa: Marketing Automation Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 102: Middle East and Africa: Marketing Automation Market: Breakup by Country (in %), 2020
Figure 103: Global: Marketing Automation Industry: SWOT Analysis
Figure 104: Global: Marketing Automation Industry: Value Chain Analysis
Figure 105: Global: Marketing Automation Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Marketing Automation Market: Key Industry Highlights, 2021 and 2026
Table 2: Global: Marketing Automation Market Forecast: Breakup by Component Type (in Million US$), 2021-2026
Table 3: Global: Marketing Automation Market Forecast: Breakup by Deployment Type (in Million US$), 2021-2026
Table 4: Global: Marketing Automation Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 5: Global: Marketing Automation Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 6: Global: Marketing Automation Market Forecast: Breakup by Vertical (in Million US$), 2021-2026
Table 7: Global: Marketing Automation Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 8: Global: Marketing Automation Market: Competitive Structure
Table 9: Global: Marketing Automation Market: Key Players