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Matcha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global matcha tea market reached a value of US$ 2.75 Billion in 2021. Looking forward, IMARC Group expects the market to reach a value of US$ 4.28 Billion by 2027, exhibiting a CAGR of 7.50% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Matcha tea is a type of green tea prepared by picking and grinding young tea leaves into a bright green powder. It is obtained from the Camellia sinensis plant and is rich in essential nutrients, such as vitamins, minerals, and health-beneficial polyphenols. Matcha tea exhibits antioxidant and anti-inflammatory properties and promotes healthier cholesterol levels, builds bone strength, and stimulates collagen production in the skin. It also aids in promoting heart health, preventing the onset of cancer and diabetes, boosting brain function, protecting the liver against toxin buildups, increasing energy and encouraging weight loss. Commercially available in powder and liquid forms, matcha tea is considered a healthier alternative to traditional green tea as it contains a stronger concentration of some key nutrients and antioxidants.

Matcha Tea Market Trends:

The widespread product adoption in the food and beverage (F&B) industry across the globe is creating a positive outlook for the market. Matcha tea is widely incorporated in several foods, such as oatmeal, latte popsicles, salad dressings, smoothies, iced tea beverages, and desserts. Additionally, the rising inclination of consumers toward matcha tea can be attributed to the increasing instances of lifestyle-based diseases, such as diabetes, cancer and heart diseases, and the growing awareness regarding the health benefits associated with the consumption of the product. Apart from this, the introduction of the product in new innovative flavors, such as mango, blueberry, vanilla and mango peach, to cater to the diverse consumer base is providing an impetus to the market growth. In line with this, the launch of organic matcha tea produced without artificial pesticides and fertilizers while being environmentally friendly is positively impacting the market growth. Other factors, including the increasing demand for clean label products, widespread product utilization in the cosmetics and personal care industries, and the rising expenditure capacities of consumers, are anticipated to drive the market further toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global matcha tea market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, form, nature and distribution channel.

Breakup by Product Type:

  • Regular
  • Flavored
     

Breakup by Form:

  • Powder
  • Liquid
     

Breakup by Nature:

  • Conventional
  • Organic
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Food Service
  • Online Stores
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AIYA Europe GmbH, AOI Tea Company, Celestial Seasonings (The Hain Celestial Group Inc.), Encha, Grace & Green, Green Foods Corporation, Ito En Ltd., Marukyu Koyamaen Co Ltd., Midori Spring Limited, Mizuba Tea Company, Sasaki Green Tea Company, Tenzo Tea and Unilever plc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Form, Nature, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered AIYA Europe GmbH, AOI Tea Company, Celestial Seasonings (The Hain Celestial Group Inc.), Encha, Grace & Green, Green Foods Corporation, Ito En Ltd., Marukyu Koyamaen Co Ltd., Midori Spring Limited, Mizuba Tea Company, Sasaki Green Tea Company, Tenzo Tea and Unilever plc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global matcha tea market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global matcha tea market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the form?
  • What is the breakup of the market based on the nature?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global matcha tea market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Matcha Tea Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Regular
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Flavored
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Form
    7.1    Powder
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Liquid
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Nature
    8.1    Conventional
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Organic
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Supermarkets and Hypermarkets
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Specialty Stores
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Food Service
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Online Stores
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Others
        9.5.1 Market Trends
        9.5.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia-Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    AIYA Europe GmbH
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio
        15.3.2    AOI Tea Company
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
        15.3.3    Celestial Seasonings (The Hain Celestial Group Inc.)
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio
        15.3.4    Encha
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
        15.3.5    Grace & Green
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
        15.3.6    Green Foods Corporation
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
        15.3.7    Ito En Ltd.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
           15.3.7.3 Financials
        15.3.8    Marukyu Koyamaen Co Ltd.
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
        15.3.9    Midori Spring Limited
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
        15.3.10    Mizuba Tea Company
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
        15.3.11    Sasaki Green Tea Company
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio
        15.3.12    Tenzo Tea
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio
        15.3.13    Unilever plc
           15.3.13.1 Company Overview
           15.3.13.2 Product Portfolio
           15.3.13.3 Financials

List of Figures

Figure 1: Global: Matcha Tea Market: Major Drivers and Challenges
Figure 2: Global: Matcha Tea Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Matcha Tea Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Matcha Tea Market: Breakup by Product Type (in %), 2021
Figure 5: Global: Matcha Tea Market: Breakup by Form (in %), 2021
Figure 6: Global: Matcha Tea Market: Breakup by Nature (in %), 2021
Figure 7: Global: Matcha Tea Market: Breakup by Distribution Channel (in %), 2021
Figure 8: Global: Matcha Tea Market: Breakup by Region (in %), 2021
Figure 9: Global: Matcha Tea (Regular) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Matcha Tea (Regular) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Matcha Tea (Flavored) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Matcha Tea (Flavored) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Matcha Tea (Powder) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Matcha Tea (Powder) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Matcha Tea (Liquid) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Matcha Tea (Liquid) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Matcha Tea (Conventional) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Matcha Tea (Conventional) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Matcha Tea (Organic) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Matcha Tea (Organic) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Matcha Tea (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Matcha Tea (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Matcha Tea (Specialty Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Matcha Tea (Specialty Store) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Matcha Tea (Food Service) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Matcha Tea (Food Service) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Matcha Tea (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Matcha Tea (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Matcha Tea (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Matcha Tea (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: North America: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: North America: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: United States: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: United States: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Canada: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Canada: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Asia-Pacific: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Asia-Pacific: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: China: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: China: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Japan: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Japan: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: India: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: India: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: South Korea: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: South Korea: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Australia: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Australia: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Indonesia: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Indonesia: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Others: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Others: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Europe: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Europe: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Germany: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Germany: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: France: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: France: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: United Kingdom: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: United Kingdom: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Italy: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Italy: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Spain: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Spain: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Russia: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Russia: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Others: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Others: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Latin America: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Latin America: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Brazil: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Brazil: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Mexico: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Mexico: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Others: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Others: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Middle East and Africa: Matcha Tea Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Middle East and Africa: Matcha Tea Market: Breakup by Country (in %), 2021
Figure 79: Middle East and Africa: Matcha Tea Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Global: Matcha Tea Industry: SWOT Analysis
Figure 81: Global: Matcha Tea Industry: Value Chain Analysis
Figure 82: Global: Matcha Tea Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Matcha Tea Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Matcha Tea Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Matcha Tea Market Forecast: Breakup by Form (in Million US$), 2022-2027
Table 4: Global: Matcha Tea Market Forecast: Breakup by Nature (in Million US$), 2022-2027
Table 5: Global: Matcha Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: Global: Matcha Tea Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Matcha Tea Market: Competitive Structure
Table 8: Global: Matcha Tea Market: Key Players


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