Matcha Tea Market

Market Overview:

The global matcha tea market size reached US$ 3.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.6 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.

Matcha tea is a type of green tea prepared by picking and grinding young tea leaves into a bright green powder. It is obtained from the Camellia sinensis plant and is rich in essential nutrients, such as vitamins, minerals, and health-beneficial polyphenols. Matcha tea exhibits antioxidant and anti-inflammatory properties and promotes healthier cholesterol levels, builds bone strength, and stimulates collagen production in the skin. It also aids in promoting heart health, preventing the onset of cancer and diabetes, boosting brain function, protecting the liver against toxin buildups, increasing energy and encouraging weight loss. Commercially available in powder and liquid forms, matcha tea is considered a healthier alternative to traditional green tea as it contains a stronger concentration of some key nutrients and antioxidants.

Matcha Tea Market Trends:

The widespread product adoption in the food and beverage (F&B) industry across the globe is creating a positive outlook for the market. Matcha tea is widely incorporated in several foods, such as oatmeal, latte popsicles, salad dressings, smoothies, iced tea beverages, and desserts. Additionally, the rising inclination of consumers toward matcha tea can be attributed to the increasing instances of lifestyle-based diseases, such as diabetes, cancer and heart diseases, and the growing awareness regarding the health benefits associated with the consumption of the product. Apart from this, the introduction of the product in new innovative flavors, such as mango, blueberry, vanilla and mango peach, to cater to the diverse consumer base is providing an impetus to the market growth. In line with this, the launch of organic matcha tea produced without artificial pesticides and fertilizers while being environmentally friendly is positively impacting the market growth. Other factors, including the increasing demand for clean label products, widespread product utilization in the cosmetics and personal care industries, and the rising expenditure capacities of consumers, are anticipated to drive the market further toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global matcha tea market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, form, nature and distribution channel.

Breakup by Product Type:

• Regular
• Flavored
   

Breakup by Form:

• Powder
• Liquid
   

Breakup by Nature:

• Conventional
• Organic
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Food Service
• Online Stores
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AIYA Europe GmbH, AOI Tea Company, Celestial Seasonings (The Hain Celestial Group Inc.), Encha, Grace & Green, Green Foods Corporation, Ito En Ltd., Marukyu Koyamaen Co Ltd., Midori Spring Limited, Mizuba Tea Company, Sasaki Green Tea Company, Tenzo Tea and Unilever plc.

Report Coverage:

Key Questions Answered in This Report:

• How has the global matcha tea market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global matcha tea market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the form?
• What is the breakup of the market based on the nature?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global matcha tea market and who are the key players?
• What is the degree of competition in the industry?