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Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global tea market reached a volume of 6.2 Million Tons in 2018, registering a CAGR of 5.63% during 2011-2018. The market is further projected to reach a volume of 7.58 Million Tons by 2024. Originating in China, tea currently represents one of the widely consumed beverages in the world. It is commonly prepared by pouring hot or boiling water over cured leaves of the tea plant. The cultivation of tea requires specific soil and climatic conditions which are present in various developing nations like Kenya, China, India and Sri Lanka. Tea is a rich source of antioxidants and offers numerous health benefits such as reducing the risk of heart attack and stroke, weight loss, maintaining bone health, boosting immunity, and enhancing digestion. At present, there are numerous formats in which tea products are manufactured and sold which include loose tea, teabags, bottled and canned ice tea, ice tea powders and milk tea powders.

Global Tea Market Drivers:

  • A rise in the disposable incomes of consumers has enabled the tea manufacturers to introduce premium and health-oriented products. They have started adding several healthy ingredients to their organic tea formulations in order to target some of the common health conditions including diabetes, beauty, obesity, heart health, etc. Therefore, a shift towards the consumption of organic tea acts as an emerging trend which is having a positive impact on the growth of the tea market.
  • Another major factor driving the growth of tea is its strong consumer acceptance. Currently, it represents the world’s most consumed beverage after water. It has very high penetration levels in Asia and Europe with people consuming tea on a daily basis.
  • Tea represents an inexpensive beverage and is consumed across all socio-economic consumer groups. A major catalyst which has supported the popularity of tea across various developing markets, such as India and China, is the fact that it is affordable by the mass population, a majority of whom belong to low income groups.
  • Over the past few years, the out-of-home market for tea has been expanding where various tea lounges have been opening across the globe. These lounges offer different benefits to the consumers such as the availability of a variety of handpicked teas from different regions. Such places have provided the consumers with hang out spaces where they can indulge in conversations which has contributed towards an augmenting demand for tea.

Type Insights:

The tea market has been segmented on the basis of type which include black tea, green tea, oolong tea and fruit/herbal tea. Amongst these, black tea is the most popular type of tea as it is anti-allergic, anti-viral and anti-spasmodic.

Packaging Insights:

On the basis of packaging, the market has been categorised into paper boards, plastic containers, loose tea, aluminium tin and tea bags. Currently, paper boards represent the largest segment.

Distribution Channel Insights:

There are several means through which the consumers can obtain their desired tea including supermarkets/hypermarkets, specialty stores, convenience stores and online. Supermarkets/hypermarkets exhibit a clear dominance over the market as they provide a wide variety of brands and choices to the consumers.

Application Insights:

Based on application, the market has been segregated into residential and commercial. Currently, majority of the tea is being consumed by the residential sector.

Regional Insights:

On a geographical front, China enjoys the leading position in the global tea market while holding the majority of the market share. This can be accredited to tea being an important part of the Chinese culture where it is consumed on both casual and formal instances. China is followed by India, Kenya, Sri Lanka, Turkey and Vietnam.

Competitive Landscape:

The market is concentrated in nature with the presence of large and small manufacturers who compete in terms of quality and prices. Some of the leading players operating in the market are:

  • Tata Global Beverages
  • Unilever
  • Associated British Foods Plc.
  • Taetea
  • Barry's Tea


This report provides a deep insight into the global tea market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a tea manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the tea industry in any manner.

Key Questions Answered in This Report:

  • How has the global tea market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global tea industry?
  • What are the major application segments in the global tea industry?
  • What are the various packaging types in the global tea industry?
  • What are the popular product types in the global tea industry?
  • What are the major distribution channels in the global tea industry?
  • What are the price trends of tea?
  • What are the various stages in the value chain of the global tea industry?
  • What are the key driving factors and challenges in the global tea industry?
  • What is the structure of the global tea industry and who are the key players?
  • What is the degree of competition in the global tea industry?
  • What are the profit margins in the global tea industry?
  • What are the key requirements for setting up a tea manufacturing plant?
  • How are tea manufactured?
  • What are the various unit operations involved in a tea manufacturing plant?
  • What is the total size of land required for setting up a tea manufacturing plant?
  • What are the machinery requirements for setting up a tea manufacturing plant?
  • What are the raw material requirements for setting up a tea manufacturing plant?
  • What are the packaging requirements for tea?
  • What are the transportation requirements for tea?
  • What are the utility requirements for setting up a tea manufacturing plant?
  • What are the manpower requirements for setting up a tea manufacturing plant?
  • What are the infrastructure costs for setting up a tea manufacturing plant?
  • What are the capital costs for setting up a tea manufacturing plant?
  • What are the operating costs for setting up a tea manufacturing plant?
  • What will be the income and expenditures for a tea manufacturing plant?
  • What is the time required to break-even?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Tea Industry
     5.1    Market Overview
     5.2    Market Performance
          5.2.1    Production Volume Trends
          5.2.2    Consumption Volume Trends
          5.2.3    Consumption Value Trends
     5.3    Price Analysis
          5.3.1    Key Price Indicators
          5.3.2    Price Structure
          5.3.3    Price Trends
     5.4    Market Breakup by Type
     5.5    Market Breakup by Packaging
     5.6    Market Breakup by Distribution Channel
     5.7    Market Breakup by Application
     5.8    Market Breakup by Region
     5.9    Market Forecast
     5.10    SWOT Analysis
          5.10.1    Overview
          5.10.2    Strengths
          5.10.3    Weaknesses
          5.10.4    Opportunities
          5.10.5    Threats
     5.11    Value Chain Analysis
          5.11.1    Raw Material Procurement
          5.11.2    Manufacturer
          5.11.3    Marketing and Distribution
          5.11.4    Retailer
          5.11.5    Exporter
          5.11.6    End-User
     5.12    Porter’s Five Forces Analysis
          5.12.1    Overview
          5.12.2    Bargaining Power of Buyers
          5.12.3    Bargaining Power of Suppliers
          5.12.4    Degree of Competition
          5.12.5    Threat of New Entrants
          5.12.6    Threat of Substitutes
     5.13    Key Success and Risk Factors for Tea Manufacturers
6    Market Breakup by Type
     6.1    Green Tea
        6.1.1 Market Trends
        6.1.2 Market Forecast
     6.2    Black Tea
        6.2.1 Market Trends
        6.2.2 Market Forecast
     6.3    Oolong Tea
        6.3.1 Market Trends
        6.3.2 Market Forecast
     6.4    Fruit/Herbal Tea
        6.4.1 Market Trends
        6.4.2 Market Forecast
     6.5    Others
        6.5.1 Market Trends
        6.5.2 Market Forecast
7    Market Breakup by Packaging
     7.1    Plastic Containers
        7.1.1 Market Trends
        7.1.2 Market Forecast
     7.2    Loose Tea
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Paper Boards
        7.3.1 Market Trends
        7.3.2 Market Forecast
     7.4    Aluminium Tin
        7.4.1 Market Trends
        7.4.2 Market Forecast
     7.5    Tea Bags
        7.5.1 Market Trends
        7.5.2 Market Forecast
     7.6    Others
        7.6.1 Market Trends
        7.6.2 Market Forecast
8    Market Breakup by Distribution Channel
     8.1    Supermarkets/Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
     8.2    Specialty Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
     8.3    Convenience Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
     8.4    Online
        8.4.1 Market Trends
        8.4.2 Market Forecast
     8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9   Market Breakup by Application
     9.1    Residential
        9.1.1 Market Trends
        9.1.2 Market Forecast
     9.2    Commercial
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Market Breakup by Region
     10.1    China
        10.1.1 Market Trends
        10.1.2 Market Forecast
     10.2    India
        10.2.1 Market Trends
        10.2.2 Market Forecast
     10.3    Kenya
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Sri Lanka
        10.4.1 Market Trends
        10.4.2 Market Forecast
     10.5    Turkey
        10.5.1 Market Trends
        10.5.2 Market Forecast
     10.6    Vietnam
        10.6.1 Market Trends
        10.6.2 Market Forecast
     10.7    Others
        10.7.1 Market Trends
        10.7.2 Market Forecast
11    Competitive Landscape
    11.1    Market Structure
    11.2    Key Players
12    Tea Processing
     12.1    Product Overview
     12.2    Detailed Process Flow
     12.3    Various Types of Unit Operations Involved
     12.4    Mass Balance and Raw Material Requirements
13    Project Details, Requirements and Costs Involved
     13.1    Land Requirements and Expenditures
     13.2    Construction Requirements and Expenditures
     13.3    Plant Layout
     13.4    Plant Machinery
     13.5    Machinery Pictures
     13.6    Raw Material Requirements and Expenditures
     13.7    Raw Material and Final Product Pictures
     13.8    Packaging Requirements and Expenditures
     13.9    Transportation Requirements and Expenditures
     13.10    Utility Requirements and Expenditures
     13.11    Manpower Requirements and Expenditures
     13.12    Other Capital Investments
14    Loans and Financial Assistance
15    Project Economics

     15.1    Capital Cost of the Project
     15.2    Techno-Economic Parameters
     15.3    Product Pricing and Margins Across Various Levels of the Supply Chain
     15.4    Taxation and Depreciation
     15.5    Income Projections
     15.6    Expenditure Projections
     15.7    Financial Analysis
     15.8    Profit Analysis
16    Key Player Profiles
    16.1    Tata Global Beverages
    16.2    Unilever
    16.3    Associated British Foods Plc.
    16.4    Taetea
    16.5    Barry's Tea


List of Figures 

Figure 1: Global: Tea Market: Major Drivers and Challenges
Figure 2: Global: Tea and Coffee Drinkers Across Various Regions
Figure 3: Global: Tea Market: Production Volume Trends (in Million Tons), 2011-2018
Figure 4: Global: Tea Market: Consumption Volume Trends (in Million Tons), 2011-2018
Figure 5: Global: Tea Market: Consumption Value Trends (in Billion US$), 2011-2018
Figure 6: India: Tea Market: Price Structure (in US$/Ton)
Figure 7: Global: Tea Market: Average Prices (in US$/Ton), 2011-2024
Figure 8: Global: Tea Market: Breakup by Region (in %), 2018
Figure 9: Global: Tea Market: Breakup by Type (in %), 2018
Figure 10: Global: Tea Market: Breakup by Packaging (in %), 2018
Figure 11: Global: Tea Market: Breakup by Distribution Channel (in %), 2018
Figure 12 Global: Tea Market: Breakup by Application (in %), 2018
Figure 13: Global: Tea Market Forecast: Production Volume Trends (in Million Tons), 2019-2024
Figure 14: Global: Tea Market Forecast: Consumption Volume Trends (in Million Tons), 2019-2024
Figure 15: Global: Tea Market Forecast: Consumption Value Trends (in Billion US$), 2019-2024
Figure 16: Global: Tea Industry: SWOT Analysis
Figure 17: Global: Tea Market: Value Chain Analysis
Figure 18: Global: Tea Market: Porter’s Five Forces Analysis
Figure 19: China: Tea Market (in Million Tons), 2011 & 2018
Figure 20: China: Tea Market Forecast (in Million Tons), 2019-2024
Figure 21: India: Tea Market (in Million Tons), 2011 & 2018
Figure 22: India: Tea Market Forecast (in Million Tons), 2019-2024
Figure 23: Kenya: Tea Market (in Million Tons), 2011 & 2018
Figure 24: Kenya: Tea Market Forecast (in Million Tons), 2019-2024
Figure 25: Sri Lanka: Tea Market (in Million Tons), 2011 & 2018
Figure 26: Sri Lanka: Tea Market Forecast (in Million Tons), 2019-2024
Figure 27: Turkey: Tea Market (in Million Tons), 2011 & 2018
Figure 28: Turkey: Tea Market Forecast (in Million Tons), 2019-2024
Figure 29: Vietnam: Tea Market (in Million Tons), 2011 & 2018
Figure 30: Vietnam: Tea Market Forecast (in Million Tons), 2019-2024
Figure 31: Others: Tea Market (in Million Tons), 2011 & 2018
Figure 32: Others: Tea Market Forecast (in Million Tons), 2019-2024
Figure 33: Global: Green Tea Market: Sales Volume (in Million Tons), 2011 & 2018
Figure 34: Global: Green Tea Market Forecast: Sales Volume (in Million Tons), 2019-2024
Figure 35: Global: Black Tea Market: Sales Volume (in Million Tons), 2011 & 2018
Figure 36: Global: Black Tea Market Forecast: Sales Volume (in Million Tons), 2019-2024
Figure 37: Global: Oolong Tea Market: Sales Volume (in Million Tons), 2011 & 2018
Figure 38: Global: Oolong Tea Market Forecast: Sales Volume (in Million Tons), 2019-2024
Figure 39: Global: Fruit/Herbal Tea Market: Sales Volume (in Million Tons), 2011 & 2018
Figure 40: Global: Fruit/Herbal Tea Market Forecast: Sales Volume (in Million Tons), 2019-2024
Figure 41: Global: Other Tea Market: Sales Volume (in Million Tons), 2011 & 2018
Figure 42: Global: Other Tea Market Forecast: Sales Volume (in Million Tons), 2019-2024
Figure 43: Global: Tea Market (Plastic Containers): Sales Volume (in Million Tons), 2011 & 2018
Figure 44: Global: Tea Market Forecast (Plastic Containers): Sales Volume (in Million Tons), 2019-2024
Figure 45: Global: Tea Market (Loose Tea): Sales Volume (in Million Tons), 2011 & 2018
Figure 46: Global: Tea Market Forecast (Loose Tea): Sales Volume (in Million Tons), 2019-2024
Figure 47: Global: Tea Market (Paper Boards): Sales Volume (in Million Tons), 2011 & 2018
Figure 48: Global: Tea Market Forecast (Paper Boards): Sales Volume (in Million Tons), 2019-2024
Figure 49: Global: Tea Market (Aluminium Tin): Sales Volume (in Million Tons), 2011 & 2018
Figure 50: Global: Tea Market Forecast (Aluminium Tin): Sales Volume (in Million Tons), 2019-2024
Figure 51: Global: Tea Market (Tea Bags): Sales Volume (in Million Tons), 2011 & 2018
Figure 52: Global: Tea Market Forecast (Tea Bags): Sales Volume (in Million Tons), 2019-2024
Figure 53: Global: Tea Market (Other Packaging): Sales Volume (in Million Tons), 2011 & 2018
Figure 54: Global: Tea Market Forecast (Other Packaging): Sales Volume (in Million Tons), 2019-2024
Figure 55: Global: Tea Market: Sales through Supermarkets/Hypermarkets (in Million Tons), 2011 & 2018
Figure 56: Global: Tea Market Forecast: Sales through Supermarkets/Hypermarkets (in Million Tons), 2019-2024
Figure 57: Global: Tea Market: Sales through Specialty Stores (in Million Tons), 2011 & 2018
Figure 58: Global: Tea Market Forecast: Sales through Specialty Stores (in Million Tons), 2019-2024
Figure 59: Global: Tea Market: Sales through Convenience Stores (in Million Tons), 2011 & 2018
Figure 60: Global: Tea Market Forecast: Sales through Convenience Stores (in Million Tons), 2019-2024
Figure 61: Global: Tea Market: Online Sales (in Million Tons), 2011 & 2018
Figure 62: Global: Tea Market Forecast: Online Sales (in Million Tons), 2019-2024
Figure 63: Global: Tea Market: Sales through Other Distribution Channels (in Million Tons), 2011 & 2018
Figure 64: Global: Tea Market Forecast: Sales through Other Distribution Channels (in Million Tons), 2019-2024
Figure 65: Global: Tea Market (Residential Applications): Sales Volume (in Million Tons), 2011 & 2018
Figure 66: Global: Tea Market Forecast (Residential Applications): Sales Volume (in Million Tons), 2019-2024
Figure 67: Global: Tea Market (Commercial Applications): Sales Volume (in Million Tons), 2011 & 2018
Figure 68: Global: Tea Market Forecast (Commercial Applications): Sales Volume (in Million Tons), 2019-2024
Figure 69: Tea Processing Plant: Detailed Process Flow
Figure 70: Tea Processing Plant: Conversion Rate of Feedstocks
Figure 71: Tea Processing Plant: Proposed Plant Layout
Figure 72: Tea Processing Plant: Breakup of Capital Costs (in %)
Figure 73: Tea Processing Plant: Profit Margins at Various Levels of the Supply Chain
Figure 74: Tea Processing Plant: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: Global: Tea Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Tea Market Forecast: Breakup by Type (in Million Tons), 2019-2024
Table 3: Global: Tea Market Forecast: Breakup by Packaging (in Million Tons), 2019-2024
Table 4: Global: Tea Market Forecast: Breakup by Distribution Channel (in Million Tons), 2019-2024
Table 5: Global: Tea Market Forecast: Breakup by Application (in Million Tons), 2019-2024
Table 6: Global: Tea Market Forecast: Breakup by Region (in Million Tons), 2019-2024
Table 7: Global: Tea Market: Competitive Structure
Table 8: Global: Tea Market: Major Tea Manufacturers
Table 9: Tea Processing Plant: Costs Related to Land and Site Development (in US$)
Table 10: Tea Processing Plant: Costs Related to Civil Works (in US$)
Table 11: Tea Processing Plant: Costs Related to Plant and Machinery (in US$)
Table 12: Tea Processing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (US$/Ton)
Table 13: Tea Processing Plant: Costs Related to Salaries and Wages (in US$)
Table 14: Tea Processing Plant: Costs Related to Other Capital Investments (in US$)
Table 15: Tea Processing Plant: Capital Costs (in US$)
Table 16: Tea Processing Plant: Techno-Economic Parameters
Table 17: Tea Processing Plant: Income Projections (in US$)
Table 18: Tea Processing Plant: Expenditure Projections (in US$)
Table 19: Tea processing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 20: Tea processing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)

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