Mexico Alcoholic Beverages Market

Mexico Alcoholic Beverages Market Overview:

The Mexico alcoholic beverages market size reached USD 24.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.9 Billion by ​2033​, exhibiting a growth rate (CAGR) of 2.37% during 2025-2033. The rising disposable incomes, growing urbanization, shifting consumer preferences toward premium and craft products, expanding nightlife culture, increasing influence of Western lifestyles, innovative product launches, and a widening distribution network across supermarkets, convenience stores, and online platforms are some of the major factors augmenting Mexico alcoholic beverages market share.

Mexico Alcoholic Beverages Market Trends:

Expanding Domestic Beer Production

Mexico stands as one of the world's leading beer exporter, with nearly half of its total beer production destined for international markets. This strong export orientation underscores the country's pivotal role in the global alcoholic beverages trade. According to an industry report, domestic beer production continues to grow steadily, increasing from 126.9 Million hectoliters in 2020 to 142 Million hectoliters in 2023, reflecting both robust foreign demand and a stable local base. Within the domestic landscape, evolving consumer preferences are shaping new market dynamics. Additionally, domestic producers are also innovating within the high-end segment, which is enhancing the Mexico alcoholic beverages market outlook. Consumers are demonstrating a willingness to pay more for quality ingredients, refined taste profiles, artisanal production methods, and brand stories that resonate with cultural identity or sustainability values. Apart from this, craft beer is gaining traction in urban centers such as Mexico City, Guadalajara, and Monterrey. Microbreweries are flourishing, often emphasizing locally sourced ingredients and unique brewing techniques. Premium tequila and mezcal are also witnessing significant growth, with consumers seeking authenticity, organic certifications, and small-batch bottlings. Retailers and restaurants are adapting by expanding their offerings of premium labels and curated tasting experiences. E-commerce platforms are also playing a role, providing broader access to high-end beverages that were previously unavailable in regional markets.

Growth of Ready-to-Drink (RTD) Alcoholic Beverages

The ready-to-drink (RTD) segment in Mexico is experiencing notable growth, driven by the demand for convenience, portability, and innovative flavor profiles. RTDs include pre-mixed cocktails, alcoholic seltzers, and flavored malt beverages, catering to younger consumers seeking variety and ease of consumption. For instance, on September 17, 2024, Bacardi Limited and the Coca‑Cola Company announced their agreement to introduce a ready-to-drink cocktail, BACARDÍ Mixed with Coca‑Cola. This pre-mixed beverage will initially launch in select European markets and Mexico in 2025, featuring packaging that prominently displays both brands' trademarks. This category benefits from the rising popularity of low-alcohol, low-calorie options aligned with health-conscious preferences. Brands are responding with product lines that blend local tastes with global trends, which is providing an impetus to Mexico alcoholic beverages market growth. Flavors inspired by traditional Mexican fruits, spices, and spirits, such as tamarind, hibiscus, and mezcal are integrated into RTD offerings to appeal to national identity while maintaining modern appeal. Also, supermarkets, convenience stores, and digital platforms are expanding their shelf space for RTD products. Furthermore, strategic collaborations between beverage companies and lifestyle brands are further enhancing visibility and engagement, especially through social media campaigns targeting millennials and Gen Z consumers. The segment's rapid growth reflects a lasting shift in how Mexican consumers engage with alcohol consumption occasions.

Mexico Alcoholic Beverages Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on category, alcoholic content, flavor, packaging type, and distribution channel.

Category Insights:

• Beer
• Wine
  • Still Light Wine
  • Sparkling Wine
• Spirits
  • Baijiu
  • Vodka
  • Whiskey
  • Rum
  • Liqueurs
  • Gin
  • Tequila
  • Others

The report has provided a detailed breakup and analysis of the market based on the category. This includes beer, wine (still light wine and sparling water), and spirits (baijiu, vodka, whiskey, rum, liqueurs, gin, tequila, and others).

Alcoholic Content Insights:

• High
• Medium
• Low

A detailed breakup and analysis of the market based on the alcoholic content have also been provided in the report. This includes high, medium, and low.

Flavor Insights:

• Unflavored
• Flavored

The report has provided a detailed breakup and analysis of the market based on the flavor. This includes unflavored and flavored.

Packaging Type Insights:

• Glass Bottles
• Tins
• Plastic Bottles
• Others

A detailed breakup and analysis of the market based on the packaging type have also been provided in the report. This includes glass bottles, tins, plastic bottles, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• On-Trade
• Specialist Retailers
• Online
• Convenience Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, on-trade, specialist retailers, online, convenience stores, and others.

Regional Insights:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico Alcoholic Beverages Market News:

• On November 6, 2024, Tovaritch! Vodka announced its entry into the Mexican market through a partnership with Fraternity Spirits Mexico as its distributor. The initial focus is on establishing a strong presence in premium bars, restaurants, and luxury hospitality venues, with key listings already secured in establishments such as La Buena Barra, Hyatt Cancun, and Hotel Presidente. Following this, the brand plans to expand into off-trade chains and wholesalers to broaden its reach within the country.
• On February 12, 2025, actress and singer Hailee Steinfeld, in collaboration with Mexico-based Premium Beers Group, announced the launch of Angel Margarita, a premium ready-to-drink cocktail crafted with 100% Agave Tequila from Jalisco, Mexico. The product is available in four flavors: Lime, Ranch Water, Grapefruit Paloma, and Wild Berry, each contained in 12 oz cans with a 6% ABV. Angel Margarita is set to debut in Southern California, with retail pricing at USD 14.99 for a 4-pack and USD 28.99 for an 8-pack variety.

Mexico Alcoholic Beverages Market Report Coverage:

Key Questions Answered in This Report:

• How has the Mexico alcoholic beverages market performed so far and how will it perform in the coming years?
• What is the breakup of the Mexico alcoholic beverages market on the basis of category?
• What is the breakup of the Mexico alcoholic beverages market on the basis of alcoholic content?
• What is the breakup of the Mexico alcoholic beverages market on the basis of flavor?
• What is the breakup of the Mexico alcoholic beverages market on the basis of packaging type?
• What is the breakup of the Mexico alcoholic beverages market on the basis of distribution channel?
• What is the breakup of the Mexico alcoholic beverages market on the basis of region?
• What are the various stages in the value chain of the Mexico alcoholic beverages market? 
• What are the key driving factors and challenges in the Mexico alcoholic beverages market?
• What is the structure of the Mexico alcoholic beverages market and who are the key players?
• What is the degree of competition in the Mexico alcoholic beverages market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico alcoholic beverages market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico alcoholic beverages market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico alcoholic beverages industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.