Mexico Generative AI Market

Mexico Generative AI Market Overview:

The Mexico generative AI market size reached USD 219.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 940.0 Million by 2033, exhibiting a growth rate (CAGR) of 17.60% during 2025-2033. The market growth is fueled by increasing digital transformation, cost-efficient automation demands, and rising AI adoption across industries. Government support, foreign tech investments, and expanding local startups further accelerate development. Additionally, the need for enhanced customer engagement and AI-powered content creation in media is expanding the Mexico generative AI market share.

Mexico Generative AI Market Trends:

Rapid Adoption of Generative AI in Mexican Enterprises

The escalating adoption across various industries, including finance, healthcare, and retail is significantly supporting the Mexico generative AI market growth. Businesses are leveraging AI tools for content creation, customer service automation, and data analysis to enhance efficiency and reduce costs. With increasing digital transformation efforts, companies are integrating AI-powered chatbots, virtual assistants, and automated marketing solutions to improve customer engagement. Additionally, the rise of local AI startups and partnerships with global tech firms is accelerating innovation. However, challenges such as data privacy concerns and a shortage of skilled AI professionals may slow down implementation. Despite these hurdles, the demand for generative AI is expected to grow as more organizations recognize its potential to drive productivity and competitive advantage. Government initiatives supporting AI development and foreign investments in Mexico’s tech sector will further fuel this trend. On 24^th January’2025, UNESCO, with Mexico’s Secretariat of Public Education, launched a national dialogue about the role of artificial intelligence in education. This comes in step with a USD 500 Billion projected investment in AI across the globe, and it is expected to account for 3.5% of global GDP by the year 2030. As of now, just 10% of global schools have set any rules around how they might use AI. In turn, Mexico plans to establish an AI observatory and embed ethical and humane AI techniques in education spaces. This is a huge step forward for Mexico’s generative AI industry as well as its commitment to sustainable development.

Expansion of AI-Powered Content Creation in Media & Entertainment

Mexico’s media and entertainment industry is increasingly adopting generative AI for content production, including video, music, and advertising. Streaming platforms, news outlets, and marketing agencies are using AI to automate scriptwriting, video editing, and personalized ad campaigns. This shift allows for faster content generation at lower costs while maintaining high quality. A research report from the IMARC Group indicates that the size of the over-the-top (OTT) market was valued at USD 12.1 Billion in 2024. It is projected to grow to USD 60.3 Billion by 2033, reflecting a compound annual growth rate (CAGR) of 18.2% from 2025 to 2033. Thus, this is creating a positive Mexico generative AI market outlook. AI-driven tools including deepfake technology and voice synthesis are also gaining traction, enabling hyper-realistic digital experiences. However, ethical concerns around misinformation and intellectual property rights remain key challenges. As internet penetration and smartphone usage increases, the demand for AI-generated localized content will rise. Mexican creators and tech firms are collaborating to develop culturally relevant AI solutions, positioning the country as a key player in Latin America’s generative AI landscape. Investments in AI infrastructure and talent development will be crucial to sustaining this growth.

Mexico Generative AI Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on offering type, technology type, and application.

Offering Type Insights:

• Image
• Video
• Speech
• Others

The report has provided a detailed breakup and analysis of the market based on the offering type. This includes image, video, speech, and others.

Technology Type Insights:

• Autoencoders
• Generative Adversarial Networks
• Others

A detailed breakup and analysis of the market based on the technology type have also been provided in the report. This includes autoencoders, generative adversarial networks, and others.

Application Insights:

• Healthcare
• Generative Intelligence
• Media and Entertainment
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes healthcare, generative intelligence, media and entertainment, and others.

Regional Insights:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico Generative AI Market News:

• November 10, 2024, Accenture inaugurated its 25th GEN AI Studio worldwide and the third in Latin America, in Mexico City. This is part of its USD 3 Billion investment in data and AI innovation. The focus of the studio will be on hands-on experimentation in generative AI, collaborative creation and the development of new solutions for advancing digital transformation. This development greatly enhances Mexico's fast-growing generative AI industry and positions the country as a regional hub of AI innovation.
• September 24, 2024, Microsoft announced a USD 1.3 Billion USD investment over three years to strengthen cloud and generative AI infrastructure in Mexico. The goal is for 5 million individuals to get trained and 30,000 small and medium businesses moving on AI technologies. It also includes sustainability projects such as carbon removal efforts in Campeche and Guanajuato and health-focused AI solutions to prevent infant blindness. This is a major step towards bridging the digital divide in Mexico and paving the path for more inclusive innovation in the generative AI sector.

Mexico Generative AI Market Report Coverage:

Key Questions Answered in This Report:

• How has the Mexico generative AI market performed so far and how will it perform in the coming years?
• What is the breakup of the Mexico generative AI market on the basis of offering type?
• What is the breakup of the Mexico generative AI market on the basis of technology type?
• What is the breakup of the Mexico generative AI market on the basis of application?
• What is the breakup of the Mexico generative AI market on the basis of region?
• What are the various stages in the value chain of the Mexico generative AI market? 
• What are the key driving factors and challenges in the Mexico generative AI market?
• What is the structure of the Mexico generative AI market and who are the key players?
• What is the degree of competition in the Mexico generative AI market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico generative AI market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico generative AI market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico generative AI industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.