Mexico OTT Platform Market

Mexico OTT Platform Market Overview:

The Mexico OTT platform market size reached USD 3.53 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.25 Billion by 2033, exhibiting a growth rate (CAGR) of 16.79% during 2025-2033. The increasing internet penetration, rising smartphone adoption, affordable subscription models, a surge in demand for localized and international digital content, an expanding young, tech-savvy population, and strategic partnerships between telecom providers and global streaming services are some of the key factors propelling the market forward.

Mexico OTT Platform Market Trends:

Increasing Internet Penetration and Smartphone Adoption

The rapid rise in internet penetration and smartphone adoption has significantly fueled the expansion of OTT platforms in Mexico. By 2023, the country had over 80 million internet users, around 70% of the population, with mobile internet accounting for 80% of total usage. This widespread digital connectivity has opened the door for streaming services to reach broader audiences. As one of Latin America’s fastest-growing mobile markets, Mexico saw smartphone penetration exceed 90% by 2024, driven by the availability of affordable devices that make accessing OTT content via mobile apps and browsers more convenient than ever. This surge in mobile video consumption is set to continue as digital infrastructure improves. Investments in 5G networks and high-speed broadband are enhancing streaming quality, enabling platforms to offer high-resolution formats such as 4K and HDR. These advancements are empowering both global giants like Netflix and Amazon Prime and regional services such as Blim TV and Claro Video to scale rapidly, meeting the growing demand for high-quality, on-the-go entertainment experiences across the country.

Demand for Localized and International Content

Another key driver of Mexico’s booming OTT market is the growing demand for both localized and international content, reflecting the country’s diverse cultural landscape and language preferences. The majority of OTT users in Mexico prefer content in Spanish, significantly boosting the popularity of regional films, series, and news programming. Recognizing this trend, major platforms like Netflix, Disney+, and Amazon Prime have ramped up investments in local content production, Netflix alone produced over 50 original Mexican titles by 2023, while Disney+ launched regional hits like “El Juego de las Llaves” and “La Casa de las Flores”. Simultaneously, international content, especially from the U.S. and South Korea, continues to gain traction, particularly among younger viewers drawn to American TV series and K-dramas. Offering a diverse content library has become a critical strategy for OTT platforms, as it broadens their appeal and accelerates subscription growth across demographic segments.

Mexico OTT Platform Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on revenue model, content type, streaming device, user type, and service vertical.

Revenue Model Insights:

• Subscription Based
• Advertising Based
• Transaction Based
• Others

The report has provided a detailed breakup and analysis of the market based on the revenue model. This includes subscription based, advertising based, transaction based, and others.

Content Type Insights:

• Video
  • Entertainment and Infotainment
  • Food, Travel and Fashion
  • Sports Content
• Audio/VoIP
• Online Gaming
• Music Streaming
• Communication
• Others

A detailed breakup and analysis of the market based on the content type have also been provided in the report. This includes video (entertainment and infotainment, food, travel and fashion, and sports content), audio/VoIP, online gaming, music streaming, communication, and others.

Streaming Device Insights:

• Smartphones and Tablets
• Desktops and Laptops
• Smart TV’s and Set-Top Box
• Gaming Console
• Others

The report has provided a detailed breakup and analysis of the market based on the streaming device. This includes smartphones and tablets, desktops and laptops, smart TV's and set-top box, gaming console, and others.

User Type Insights:

• Personal
• Commercial

A detailed breakup and analysis of the market based on the user type have also been provided in the report. This includes personal and commercial.

Service Vertical Insights:

• Media and Entertainment
• Education and Learning
• Gaming
• Health and Fitness
• IT and Telecom
• E-commerce
• Others

A detailed breakup and analysis of the market based on the service vertical have also been provided in the report. This includes media and entertainment, education and learning, gaming, health and fitness, IT and telecom, e-commerce, and others.

Regional Insights:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico OTT Platform Market News:

• February 2025: Netflix announced that it would invest USD 1 billion over the next four years to produce approximately 20 films and TV series annually in Mexico, reinforcing its commitment to original content on OTT platforms. This initiative aims to foster partnerships with local producers and stimulate job creation across various sectors, including hospitality, fashion, and tourism.
• November 2024: NBC News NOW, NBCUniversal’s 24/7 streaming news network, expanded into Latin America by launching in Mexico and Brazil via Samsung TV Plus. The ad-supported, free-to-access OTT service aims to meet the growing demand for digital news in Mexico.

Mexico OTT Platform Market Report Coverage:

Key Questions Answered in This Report:

• How has the Mexico OTT platform market performed so far and how will it perform in the coming years?
• What is the breakup of the Mexico OTT platform market on the basis of revenue model?
• What is the breakup of the Mexico OTT platform market on the basis of content type?
• What is the breakup of the Mexico OTT platform market on the basis of streaming device?
• What is the breakup of the Mexico OTT platform market on the basis of user type?
• What is the breakup of the Mexico OTT platform market on the basis of service vertical?
• What is the breakup of the Mexico OTT platform market on the basis of region?
• What are the various stages in the value chain of the Mexico OTT platform market? 
• What are the key driving factors and challenges in the Mexico OTT platform market?
• What is the structure of the Mexico OTT platform market and who are the key players?
• What is the degree of competition in the Mexico OTT platform market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico OTT platform market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico OTT platform market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico OTT platform industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.