Mexico Out-of-Home (OOH) Advertising Market

Mexico Out-of-Home (OOH) Advertising Market Overview:

The Mexico out-of-home (OOH) advertising market size reached USD 341.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 870.5 Million by 2033, exhibiting a growth rate (CAGR) of 9.80% during 2025-2033. DOOH technology expansion, programmatic advertising, real-time content delivery, telecom infrastructure upgrades, increasing urbanization, rising consumer mobility, public transport reliance, expanded city connectivity, street furniture formats, smart city projects, experiential campaigns, and scalable advertising formats are some of the factors positively impacting the market.

Mexico Out-of-Home (OOH) Advertising Market Trends:

Expansion of Digital Out-of-Home (DOOH) Technologies

The Mexico out-of-home (OOH) advertising market has been significantly influenced by the rapid adoption of digital formats across high-traffic zones, including transit hubs, shopping centers, and entertainment districts. Digital billboards, interactive panels, and programmatic buying platforms are redefining how advertisers engage with audiences in real time. These technologies enable dynamic content delivery, performance analytics, and audience targeting based on traffic flow, weather, and geolocation data. Latin America’s OOH advertising investment reached USD 1.2 Billion in 2023, with digital formats comprising 28% of total spend, and Mexico ranked among the top five markets alongside Brazil, Argentina, Colombia, and Chile. This positioning highlights the Mexico out-of-home (OOH) advertising market’s growing scale and relevance, supported by advertiser demand, digital expansion, and sustained regional leadership. The integration of data-driven solutions with digital OOH screens allows for measurable, timely, and adaptable campaigns, giving brands increased control over media investments. These shifts are further supported by telecom infrastructure upgrades, enabling seamless connectivity for real-time updates across the display network. The growth of digital assets in key metropolitan markets, especially Mexico City and Guadalajara, has contributed to reshaping competitive dynamics and increasing Mexico out-of-home (OOH) advertising market share among both local operators and multinational media companies. In addition to improved targeting, digital formats offer a more sustainable and cost-efficient model by reducing the need for manual installation and static print materials. This shift is driving platform-level innovation among media agencies, who are deploying automated content management systems and AI-driven optimization tools to enhance campaign effectiveness. As a result, more advertisers are transitioning from traditional formats to DOOH to align with market expectations, reduce operational costs, and appeal to digitally fluent consumer segments. These elements continue to support long-term Mexico out-of-home (OOH) advertising market growth through enhanced return on ad spend and greater brand visibility.

Increasing Urbanization and Consumer Mobility Patterns

Mexico’s urban population growth and transportation network development are elevating the relevance of out-of-home formats. Urban sprawl, along with improved connectivity between cities, has expanded the geographic scope of advertising opportunities. As more people rely on public transport, ride-hailing, and pedestrian pathways, advertisers are capitalizing on these high-traffic routes to deliver high-frequency, unavoidable messaging. With people spending more time in transit and outside their homes, street furniture, transit shelter screens, airport displays, and metro advertising are becoming key touchpoints in the consumer journey. These formats allow for daily exposure, enhancing brand recall and product association through physical presence and visual repetition. Consumer time spent in public environments has also increased due to the shift toward hybrid work models, outdoor retail, and event-based promotions. This has opened up additional formats, including experiential advertising and large-format displays that draw attention in crowded commercial districts. On April 18, 2025, PJX Media executed a high-impact out-of-home campaign in Mexico City to mark the launch of the Pokémon Scarlet & Violet (SV09) trading card game, the first localized version for Latin America. The campaign featured hand-painted murals and full-motion video projections at iconic locations such as Museo Soumaya and the World Trade Center. Local authorities are also facilitating media expansion by streamlining permitting processes and enabling smart city initiatives that include advertising nodes. These developments are shaping a favorable Mexico out-of-home (OOH) advertising market outlook, supported by scalable formats, growing consumer exposure, and integrated mobility-driven media planning.

Mexico Out-of-Home (OOH) Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, product, application, and end user.

Type Insights:

• Traditional
• Digital

The report has provided a detailed breakup and analysis of the market based on type. This includes traditional and digital.

Product Insights:

• Billboard Advertising
• Transport Advertising
• Street Furniture Advertising
• Others

A detailed breakup and analysis of the market based on product type have also been provided in the report. This includes billboard advertising, transport advertising, street furniture advertising, and others.

Application Insights:

• Outdoor
• Indoor

The report has covered a detailed segmentation of the market by application, which includes outdoor and indoor.

End User Insights:

• Retail
• Entertainment and Leisure
• Banking
• Telecom
• Food and Beverage
• Transportation
• Healthcare
• Others

The report includes a comprehensive analysis of the market based on end users. It segments the market into retail, entertainment and leisure, banking, telecom, food and beverage, transportation, healthcare, and others.

Regional Insights:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico Out-of-Home (OOH) Advertising Market News:

• On October 11, 2023, Hivestack announced a programmatic DOOH advertising partnership with Grupo Expansión to enable real-time ad buying across premium digital screens in Mexico. This collaboration enhances the Mexico out-of-home (OOH) advertising market by expanding programmatic capabilities, increasing inventory efficiency, and aligning with global trends in data-driven outdoor media.
• On February 14, 2024, JCDecaux and América Móvil announced the merger of their out-of-home advertising operations in Mexico. This consolidation is expected to strengthen the Mexico out-of-home (OOH) advertising market by combining assets, expanding digital inventory, and enhancing nationwide coverage, resulting in increased advertiser reach and improved campaign scalability.

Mexico Out-of-Home (OOH) Advertising Market Report Coverage:

Key Questions Answered in This Report:

• How has the Mexico out-of-home (OOH) advertising market performed so far and how will it perform in the coming years?
• What is the breakup of the Mexico out-of-home (OOH) advertising market on the basis of type?
• What is the breakup of the Mexico out-of-home (OOH) advertising market on the basis of product?
• What is the breakup of the Mexico out-of-home (OOH) advertising market on the basis of application?
• What is the breakup of the Mexico out-of-home (OOH) advertising market on the basis of end user?
• What is the breakup of the Mexico out-of-home (OOH) advertising market on the basis of region?
• What are the various stages in the value chain of the Mexico out-of-home (OOH) advertising market? 
• What are the key driving factors and challenges in the Mexico out-of-home (OOH) advertising market?
• What is the structure of the Mexico out-of-home (OOH) advertising market and who are the key players?
• What is the degree of competition in the Mexico out-of-home (OOH) advertising market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico out-of-home (OOH) advertising market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico out-of-home (OOH) advertising market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico out-of-home (OOH) advertising industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.