Mexico Quick Service Restaurants Market

Mexico Quick Service Restaurants Market Overview:

The Mexico quick service restaurants market size reached USD 11.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 25.6 Billion by ​2033​, exhibiting a growth rate (CAGR) of 8.2% during 2025-2033. ​The market is seeing rapid growth as a result of expanding biopharmaceutical production, mounting regulatory compliance demands, and growing acceptance of high-performance filtration technology. Membrane filters are proving to be the most popular product category, evidence of a move towards high-efficiency purification technology. The market is also backed by research and development (R&D) investment and growth in demand for sterile and high-quality drug products. These factors combined contribute to the changing picture of the Mexico quick service restaurants market share.

Mexico Quick Service Restaurants Market Trends:

Sustained Growth in Demand for Healthy Options

The quick service restaurant (QSR) market in Mexico is in the midst of a massive shift, spurred by growing demand for health-oriented menu offerings. For instance, in October 2023, Burrito Boyz, a fast-growing Mexican fast-casual brand, made an announcement to open in the Indian market. The company plans to open several stores across the country, taking advantage of the increase in demand for fresh and wholesome food in India's fast-growing quick-service restaurant market. Moreover, with heightening awareness about the connection between food and health, customers are now seeking food that not only tastes good but is also healthy. This change has resulted in the launch of plant-based, low-calorie, and organic food offerings on QSR menus. With health trends on the rise, most brands are getting creative to provide healthier options without sacrificing taste. There is also increased demand for ingredient transparency and nutrition disclosure. The Mexico quick service restaurants market outlook reveals that the trend will continue, with consumers becoming increasingly interested in healthy, convenient meal options. The emphasis on wellness resonates with the larger global movement of health being a priority, which is expected to further fuel the growth and market share of health-oriented QSR options in the Mexican market.

Technology Integration in Ordering and Delivery

The use of advanced technology in the quick service restaurant (QSR) industry is transforming customer experiences in Mexico. The advent of mobile ordering, contactless payment, and online delivery has made the process more efficient for both customers and operators. Today, consumers demand to be able to order via apps, personalize meals, and monitor deliveries in real time using their smartphones. As a result, QSRs are making significant investments in digital platforms to maximize customer convenience and operational effectiveness. Self-service kiosks and digital menus are also becoming standard in many places, enhancing service speed and decreasing wait times. The Mexico quick service restaurants market outlook shows that technology will continue to influence the industry's future, with more use of artificial intelligence and automation anticipated. For example, in August 2024, Taco Bell announced the intention to roll out its AI-based Voice technology to hundreds of drive-thrus by the end of 2024 to increase order accuracy, reduce wait times, and better serve customers. Furthermore, this will aid the growth of the sector as customers expect more smooth, efficient, and personalized customer service experiences.

Prioritization on Sustainable Practices and Environment-Friendly Packaging

There is an increase in sustainability emerging as a predominant theme within the Mexican quick service restaurant (QSR) space, as business as well as consumers are moving more towards going green. It is increasingly important for many of the QSRs to follow sustainable sourcing policies on ingredients, utilize local producers, and mitigate environmental impact. It has also been translated to packaging with the significant uptake of biodegradable, recyclable, and compostable packages. Consumers have started opting for brands that appeal to their environmentally conscious values, forcing QSRs to do the same and be competitive. Along with greener packaging, restaurants are instituting energy-saving technologies and lowering food waste levels. The market forecast suggests that sustainability will remain a key driver for the industry, with brands competing on the basis of offering green-conscious dining. This emphasis on sustainability will drive Mexico quick service restaurant market growth, with consumers looking for environmentally friendly businesses to invest in.

Mexico Quick Service Restaurants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on cuisine, outlet and location.

Cuisine Insights:

• Bakeries
• Burger
• Ice Cream
• Meat-based Cuisines
• Pizza
• Others

The report has provided a detailed breakup and analysis of the market based on the cuisine. This includes bakeries, burger, ice cream, meat-based cuisines, pizza, and others.

Outlet Insights:

• Chained Outlets
• Independent Outlets

A detailed breakup and analysis of the market based on the outlet have also been provided in the report. This includes chained outlets and independent outlets.

Location Insights:

• Leisure
• Lodging
• Retail
• Standalone
• Travel

The report has provided a detailed breakup and analysis of the market based on the location. This includes leisure, lodging, retail, standalone, and travel.

Regional Insights:

• Northern Mexico
• Central Mexico
• Southern Mexico
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Mexico, Central Mexico, Southern Mexico, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Mexico Quick Service Restaurants Market News:

• In April 2025, Chipotle revealed its entry into the Mexican market as a major milestone in its international expansion strategy. The first store is set to open by early 2026 under a partnership deal with Alsea, reflecting increased international interest in Mexico's changing quick service restaurants market.
• In December of 2023, Alsea reported a MX$500 million (US$28.5 million) commitment to grow its Domino's Pizza chain in Mexico to 1,000 locations by 2024. Part of this expansion includes the establishment of 2,000 positions and a step-up in digital strategy with its new Domino's Cloud app in an effort to reach 50% of its sales digitally within 2025.

Mexico Quick Service Restaurants Market Report Coverage:

Key Questions Answered in This Report:

• How has the Mexico quick service restaurants market performed so far and how will it perform in the coming years?
• What is the breakup of the Mexico quick service restaurants market on the basis of cuisine?
• What is the breakup of the Mexico quick service restaurants market on the basis of outlet?
• What is the breakup of the Mexico quick service restaurants market on the basis of location?
• What is the breakup of the Mexico quick service restaurants market on the basis of region?
• What are the various stages in the value chain of the Mexico quick service restaurants market? 
• What are the key driving factors and challenges in the Mexico quick service restaurants?
• What is the structure of the Mexico quick service restaurants market and who are the key players?
• What is the degree of competition in the Mexico quick service restaurants market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Mexico quick service restaurants market from 2019-2033
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Mexico quick service restaurants market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Mexico quick service restaurants industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.