Market Overview:
The Mexico tequila market is currently witnessing robust growth. Tequila is an alcoholic beverage that is obtained from the fermented juice of the Mexican agave plant. It is often filtered through carbon filters in cold temperatures to remove the excess fatty compounds that give tequila a cloudy appearance. The moderate consumption of tequila is known to aid digestion, increase the probiotic levels, enhance the absorption of calcium and magnesium, and support the growth of healthful microbes in the intestines. In Mexico, tequila is a popular alcoholic beverage, especially among the young consumers who use it as a base for a wide variety of cocktails.
The Mexico tequila market is primarily driven by the premiumization of the product, the changing drinking habits of the consumer and the growing cocktail culture. The introduction of new variants produced with craft cocktails and natural ingredients like lemon, coconut, tangerine, strawberry, pineapple, mango, and pear is also propelling the growth of the market. As Mexico is the top producer of tequila, its inclusion in essential agricultural products has allowed continuous production and non-disrupted supply. As a result, there have been increasing exports of tequila to the US, Russia and Germany, which is providing a significant impact on the market growth. Moreover, the large production of tequila in Mexico provides cost-benefit to consumers, thereby increasing its demand across the country. On account of these factors, the market is expected to continue its robust growth during the forecast period (2021-2026).
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Mexico tequila market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, purity, price range and distribution channel.
Breakup by Product Type:
- Blanco
- Joven
- Mixto Gold
- Reposado
- Anejo
- Extra Anejo
Breakup by Purity:
Breakup by Price Range:
- Premium Tequila
- Value Tequila
- Premium and Super-Premium Tequila
- Ultra-Premium Tequila
Breakup by Distribution Channel:
- Off-Trade
- Supermarkets and Hypermarkets
- Discount Stores
- Online Stores
- Others
- On-Trade
- Restaurants and Bars
- Liquor Stores
- Others
Breakup by Region:
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key Questions Answered in This Report:
- How has the Mexico tequila market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Mexico tequila market?
- What are the key regional markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the purity?
- What is the breakup of the market based on the price range?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the Mexico tequila market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Mexico Tequila Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Blanco
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Joven
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Mixto Gold
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Reposado
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Anejo
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Extra Anejo
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Purity
7.1 100% Tequila
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 60% Tequila
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Price Range
8.1 Premium Tequila
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Value Tequila
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Premium and Super-Premium Tequila
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Ultra-Premium Tequila
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Off-Trade
9.1.1 Market Trends
9.1.2 Market Breakup by Type
9.1.2.1 Supermarkets and Hypermarkets
9.1.2.2 Discount Stores
9.1.2.3 Online Stores
9.1.2.4 Others
9.1.3 Market Forecast
9.2 On-Trade
9.2.1 Market Trends
9.2.2 Market Breakup by Type
9.2.2.1 Restaurants and Bars
9.2.2.2 Liquor Stores
9.2.2.3 Others
9.2.3 Market Forecast
10 Market Breakup by Region
10.1 North
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Center
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 West
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 East
10.4.1 Market Trends
10.4.2 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Policy and Regulatory Landscape
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
List of Figures
Figure 1: Mexico: Tequila Market: Major Drivers and Challenges
Figure 2: Mexico: Tequila Market: Sales Value (in Million US$), 2015-2020
Figure 3: Mexico: Tequila Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Mexico: Tequila Market: Breakup by Product Type (in %), 2020
Figure 5: Mexico: Tequila Market: Breakup by Purity (in %), 2020
Figure 6: Mexico: Tequila Market: Breakup by Price Range (in %), 2020
Figure 7: Mexico: Tequila Market: Breakup by Distribution Channel (in %), 2020
Figure 8: Mexico: Tequila Market: Breakup by Region (in %), 2020
Figure 9: Mexico: Tequila (Blanco) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Mexico: Tequila (Blanco) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Mexico: Tequila (Joven) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Mexico: Tequila (Joven) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Mexico: Tequila (Mixto Gold) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Mexico: Tequila (Mixto Gold) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Mexico: Tequila (Reposado) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Mexico: Tequila (Reposado) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Mexico: Tequila (Anejo) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Mexico: Tequila (Anejo) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Mexico: Tequila (Extra Anejo) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Mexico: Tequila (Extra Anejo) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Mexico: Tequila (100% Tequila) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Mexico: Tequila (100% Tequila) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Mexico: Tequila (60% Tequila) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Mexico: Tequila (60% Tequila) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Mexico: Tequila (Premium Tequila) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Mexico: Tequila (Premium Tequila) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Mexico: Tequila (Value Tequila) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Mexico: Tequila (Value Tequila) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Mexico: Tequila (Premium and Super-Premium Tequila) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Mexico: Tequila (Premium and Super-Premium Tequila) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Mexico: Tequila (Ultra-Premium Tequila) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Mexico: Tequila (Ultra-Premium Tequila) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Mexico: Tequila (Off-Trade) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Mexico: Tequila (Off-Trade) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Mexico: Tequila (On-Trade) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Mexico: Tequila (On-Trade) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: North: Tequila Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: North: Tequila Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Center: Tequila Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Center: Tequila Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: West: Tequila Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: West: Tequila Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: East: Tequila Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: East: Tequila Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Mexico: Tequila Industry: SWOT Analysis
Figure 46: Mexico: Tequila Industry: Value Chain Analysis
Figure 47: Mexico: Tequila Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Mexico: Tequila Market: Key Industry Highlights, 2020 and 2026
Table 2: Mexico: Tequila Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: Mexico: Tequila Market Forecast: Breakup by Purity (in Million US$), 2021-2026
Table 4: Mexico: Tequila Market Forecast: Breakup by Price Range (in Million US$), 2021-2026
Table 5: Mexico: Tequila Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 6: Mexico: Tequila Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Mexico: Tequila Market: Competitive Structure
Table 8: Mexico: Tequila Market: Key Players