The Mexico tequila market is currently witnessing robust growth. Tequila is an alcoholic beverage that is obtained from the fermented juice of the Mexican agave plant. It is often filtered through carbon filters in cold temperatures to remove the excess fatty compounds that give tequila a cloudy appearance. The moderate consumption of tequila is known to aid digestion, increase the probiotic levels, enhance the absorption of calcium and magnesium, and support the growth of healthful microbes in the intestines. In Mexico, tequila is a popular alcoholic beverage, especially among the young consumers who use it as a base for a wide variety of cocktails.
The Mexico tequila market is primarily driven by the premiumization of the product, the changing drinking habits of the consumer and the growing cocktail culture. The introduction of new variants produced with craft cocktails and natural ingredients like lemon, coconut, tangerine, strawberry, pineapple, mango, and pear is also propelling the growth of the market. As Mexico is the top producer of tequila, its inclusion in essential agricultural products has allowed continuous production and non-disrupted supply. As a result, there have been increasing exports of tequila to the US, Russia and Germany, which is providing a significant impact on the market growth. Moreover, the large production of tequila in Mexico provides cost-benefit to consumers, thereby increasing its demand across the country. On account of these factors, the market is expected to continue its robust growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the Mexico tequila market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, purity, price range and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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