Change Language

Select Language

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Mobile Advertising Market: Global Size, Share, Revenue Statistics, Research Report & Forecast 2021-2026

With increasing consumers’ spending on media and entertainment, companies and service providers are increasing their investment in advertising their product and services through popular media platforms. In recent years, a robust increase in the number of mobile devices as well as the hours spent by consumers on their smartphones and tablets have rendered mobile devices as a fastest growing platform for advertising. According to the report by IMARC Group, titled “Global Mobile Advertising Market Report & Forecast 2021-2026”, the global mobile advertising market exhibited strong growth during 2015-2020.

The tremendous growth is accredited to a number of factors. Rapid advancements in mobile technology has brought many features at the disposal of consumers, such as gaming, e-mailing, social networking, banking and other value added services which allow advertisers to gain better insights into consumer behavior and their buying patterns. As a result, advertisers get an unmatched access to their target audience. Additionally, an increase in the amount of time spent on mobile apps have facilitated the growth of in-app advertising which is one of the key factors for the growth of the mobile advertising market. Increasing mobile subscriber base, availability of cheaper smartphones and tablets, access to affordable data plans, prompt growth in 3G/4G subscriptions have further boosted the use of mobile devices for entertainment and information purposes. This has unearthed potential opportunities for advertisers to promote their products and services through mobile advertising. Looking forward, IMARC Group expects the global mobile advertising market to reach a value of US$ 269.1 Billion by 2026, exhibiting strong growth during the forecast period (2021-2026).

The report has segmented the global mobile advertising market on the basis of popular platforms for mobile advertising. Currently, mobile search (where advertisements are placed on search engines) and mobile display (where advertisements can be viewed/read on mobile devices) represent the two largest segments of mobile advertising. Other segments include mobile video, social, mobile websites, QR code, messaging and others. Based on devices, smartphones represents the largest segment due to their high penetration worldwide. The report has also segmented the market on the basis of industry. Some of the industries which are actively using mobile advertising include the retail industry, automotive, financial services, telecom, travel, etc.

The report has also provided a market share analysis of key regions and markets. Currently, North America represents the biggest market for mobile advertising. Other major markets include Asia Pacific, Europe, Middle East & Africa and Latin America. On a competitive front, the report has analysed the key players of the global mobile advertising market, some of which include Google, Millennial Media, Facebook, Microsoft, Twitter, Yahoo, etc.

This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Introduction
    3.1    Overview
    3.2    Executive Summary
    3.3    Key Industry Trends 
4   Global Advertising Market
    4.1    Current and Historical Market Trends
    4.2    Performance of Various Segments
    4.3    Performance of Various Regions
    4.4    Key Players and their Market Shares
    4.5    Market Forecast
5   Global Mobile Advertising Market
    5.1    Market Overview
    5.2    Key Market Drivers
    5.3    Current and Historical Market Trends
    5.4    Impact COVID-19
    5.5   Market Breakup by Platform
        5.5.1    Search
        5.5.2    Display
        5.5.3    Video
        5.5.4    Social Media
        5.5.5    Websites
        5.5.6    Others
    5.6    Performance of Various Regions
        5.6.1    North America
        5.6.2    Asia Pacific
        5.6.3    Europe
        5.6.4    Middle East and Africa
        5.6.5    Latin America
    5.7    Market Breakup by Industry
    5.8    Market Breakup by Device
    5.9    Market Forecast
    5.10    Mobile Advertising Pricing Models
    5.11    Margins in Mobile Advertising
    5.12    Porters Five Forces Analysis
        5.12.1    Bargaining Power of Suppliers
        5.12.2    Bargaining Power of Buyers
        5.12.3    Threat of Substitutes
        5.12.4    Competitive Rivalry
        5.12.5    Threat of New Entrants
    5.13    Key Challenges
6   Global Mobile Advertising Market: Competitive Landscape
    6.1    Market Structure
    6.2    Profiles of Leading Players
 

List of Figures

Figure 5 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2020
Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020
Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2020
Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2020
Figure 5 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026
Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026
Figure 6 1: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 6 2: Global: Mobile Advertising Market: Breakup by Segment (in %), 2020
Figure 6 3: Global: Mobile Search Advertising Market: Sales Value (in Billion US$), 2020 and 2026
Figure 6 4: Global: Mobile Display Advertising Market: Sales Value (in Billion US$), 2020 and 2026
Figure 6 5: Global: Mobile Video Advertising Market: Sales Value (in Billion US$), 2020 and 2026
Figure 6 6: Global: Mobile Social Media Advertising Market: Sales Value (in Billion US$), 2020 and 2026
Figure 6 7: Global: Mobile Website Advertising Market: Sales Value (in Billion US$), 2020 and 2026
Figure 6 8: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
Figure 6 9: Global: Mobile Advertising Market: Regional Breakup (in %), 2020
Figure 6 10: North America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
Figure 6 11: Asia Pacific: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
Figure 6 12: Europe: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
Figure 6 13: Middle East and Africa: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
Figure 6 14: Latin America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2020 and 2026
Figure 6 15: Global: Mobile Advertising Market: Breakup by Industries (in %), 2020
Figure 6 16: Global: Mobile Advertising Market: Breakup by Device (in %), 2020
Figure 6 17: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 6 18: Mobile Advertising Market: Porter’s Five Forces Analysis


List of Tables

Table 3 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2015-2020
Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2021-2026

Note: We value your privacy and will never rent or sell your email address. Privacy policy

Need more help?

  •   Speak to our experienced analysts for insights on the current market scenarios.
  •   Include additional segments and countries to customize the report as per your requirement.
  •   Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  •   For further assistance, please connect with our analysts.

Purchase Options




$ 2299

REACH OUT TO US

Call us on

( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )


Drop us an email at

sales@imarcgroup.com

Social Links