Mobile Advertising Market Report by Segment (Search, Display, Video, Social Media, Websites, and Others), and Region 2024-2032

Mobile Advertising Market Report by Segment (Search, Display, Video, Social Media, Websites, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112023A733
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Market Overview:

The global mobile advertising market size reached US$ 208.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 533.6 Billion by 2032, exhibiting a growth rate (CAGR) of 10.7% during 2024-2032.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 208.8 Billion
Market Forecast in 2032
US$ 533.6 Billion
Market Growth Rate 2024-2032 10.7%

Mobile advertising is a cost-effective form of advertisement that occurs on various mobile devices, including smartphones, tablets, and laptops. It includes SMS offers through text and e-mail, ads on downloaded mobile applications and games, story ads on social media platforms, and banner advertisements on websites. It involves all the interactive channels that are used by advertising companies to promote brand information, news, and exciting offers, through internet connectivity. It uses modern mobile technology features, such as location services, which help craft marketing campaigns based on the location of the individual. Mobile advertising assists companies in retrieving customer information and preferences to reach the targeted audiences. Besides this, it offers several financial benefits to companies as compared to conventional advertising methods. As a result, various public and private organizations across the globe prefer this mode of advertisement.

Mobile Advertising Market Trends:

The rising penetration of network connection and shifting consumer reliance on smartphones and other connected devices represent one of the key factors positively influencing the market growth. In addition, rapid advancements in mobile technology and the increasing number of applications are creating a positive market outlook. In line with this, significant growth in the 3G and 4G subscriptions, coupled with the introduction of 5G networks in various countries, is driving the market. Apart from this, the growing influence of social media platforms is supporting market growth. Furthermore, several prominent market players are focusing on developing advanced mobile advertising content that can be used even in low-internet connectivity areas. They are also focusing on various marketing strategies, such as creating age-specific promotional content to target the mass mobile internet population. Moreover, the widespread adoption of mobile advertising methods by governments to increase public awareness about newly launched programs, initiatives, policies, and guidelines, is offering a favorable market outlook. Additionally, various initiatives undertaken by the governments of numerous countries to promote digitalization are expected to propel market growth in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile advertising market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on segment.

Breakup by Segment:

  • Search
  • Display
  • Video
  • Social Media
  • Websites
  • Others

Based on the segment, the market has been segmented into search, display, video, social media, websites, and others.

Regional Insights:

  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America

Based on the geographical front, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.

Competitive Landscape:

The competitive landscape of the market has also been analyzed with the detailed profiles of the key player operating in the industry.

This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from a macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Segment, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global mobile advertising market was valued at US$ 208.8 Billion in 2023.

We expect the global mobile advertising market to exhibit a CAGR of 10.7% during 2024-2032.

The sudden outbreak of the COVID-19 pandemic has led to the growing deployment for mobile advertising across numerous organisations for displaying advertising through social media, gaming, and streaming services during the lockdown scenario.

The rising penetration of network connection, the increasing demand for smartphones, and the introduction of 5G networks, are primarily driving the global mobile advertising market.

Based on the segment, the global mobile advertising market has been segregated into search, display, video, social media, websites and others. Among these, search holds the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America, where Asia Pacific currently dominates the global market.

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Mobile Advertising Market Report by Segment (Search, Display, Video, Social Media, Websites, and Others), and Region 2024-2032
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